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Broker Insights
Inside the acquisition system fueling one of real estate’s fastest-growing brokerages
For brokerages serious about growth, this is a rare chance to learn from a leader who has proven that strategic acquisition can outpace even the best recruiting models.
Compass and Anywhere signal a new era of brokerage consolidation
At WAV Group, we have long believed that consolidation is not just about size. It is about leverage and the ability to turn scale into sustained profitability. This merger should prompt every brokerage leader to revisit their own growth strategy.
Brokers need to manage against FOBO
Agents leave because they think something might be better. FOBO doesn’t come from dissatisfaction. It comes from doubt.
MLS and Association Best Practices
NorthstarMLS modernizes governance to accelerate AI, operational excellence, and digital sovereignty across the Upper Midwest
NorthstarMLS has unveiled a governance model designed for the future.
Hive MLS Continues on the Expansion Trail into the Mountains of North Carolina and dips into Tennessee
While the expansion news is exciting, the working relationship Hive MLS has created is even more newsworthy. Hive’s model allows an Association to get out from under the burden of the daily management of their MLS operation without losing their local identity in the process. By wholesaling services from Hive, Associations maintain the revenues generated from their MLS operations, but leave the day to day management to the MLS leaders at Hive MLS.
NAR does not see the tree or the forest in the reciprocity statement about Zillow’s display of data on ChatGPT.com
NAR’s policy statement offers caution but avoids clarity. Until the association clearly defines what control means in the age of AI, it risks losing both the tree and the forest.
Real Estate Technology Trends
MIBOR and Lundy Break New Ground with RealAPI Integration
This announcement is about reclaiming control over the data infrastructure that underpins the real estate industry. RealAPI represents digital sovereignty, a future where MLSs and brokers control how their data is accessed, who uses it, and what value is returned.
BoldTrail is adopting AI everywhere
CoreHome doesn’t try to replace the agent. It amplifies them with better timing, better visibility, and tools that work with the way they already operate.
Zillow launches Zillow Pro: client tracking enters a new phase
It is a logical evolution of customer for life solutions, but it also raises new questions about privacy, data sharing, and competitive dependence.
Strategic Planning and Research
Real Estate Agent’s Need to Lead the Natural Disaster Risk Education Process
Our 2025 WAV Group Natural Disaster Homeowner Sentiment Survey makes it clear that the expectation falls squarely on agents. When homeowners were asked who should disclose flood risk, real estate agents came out on top—well ahead of inspectors, appraisers, or local governments.
What Makes a Brokerage Truly Profitable? Here’s What the Top Firms Do Differently
We’ve worked with brokerages of all sizes. Some were thriving. Others were barely holding on. The difference wasn’t market size, brand, or even production. It was leadership. Here’s what the top-performing firms are doing that others miss:
Why Brokers Need Better Visibility into Tech Engagement to Deliver more Effective Training
Technology is one of the largest expense items on a broker’s P&L. CRM systems, marketing automation, lead nurturing tools, CMA platforms, websites and social media services are just a few of the technologies brokers offer today. They feel like they have to offer a robust suite of tools to compete effectively today. But ask most brokers how many of their agents are using those tools consistently, and the answer is usually, “I’m not sure.”