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for your business.

Strategic Planning

Find opportunities to create organizational breakthroughs.

WAV Group PRO Plan

A strategic process to outline measurable goals, design action plans, and participate in execution throughout the year.

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Marketing Services

Discover ways to enhance your brand's awareness and capture your target audiences.

WAV Group Marketing

Let us design and adapt your marketing plans for optimal audience engagement and brand awareness.

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PR & Communication

Deliver the right communication at the right time.

WAV Group Communications

Crafting communication based on industry knowledge and consumer behavior to promote your company.

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Technology Services

Find the glue to make technology work for your business.

WAV Group Technologies

Streamline costs and deployment of technology to be in alignment with business goals and objectives.

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Merger & Acquistions

Maximize profits with a valuation, an exit strategy, or growth through M&A.

WAV Group M&A

Our M&A framework helps your business determine the right strategic course for growth.

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Research & Surveys

Tap into insightful data to better understand your market and grow your organization.

Research & Surveys

Individually curated data that will help solve your organization’s biggest challenges.

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Recruiting

Let us find the right executive leadership for your team.

Recruiting Leadership

We help recruit C-level executive leadership to accomplish your goals.

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Commission Analysis Service

Streamline your commission plans for better agent retention and profitability.

CAaaS

We use a Commission Analysis Prediction (CAP) tool to find opportunities for larger profits in your brokerage.

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WAVes of Change™

Keep current on industry trends and happenings.

WAVes of Change™ Series

Keep your organization ahead of the wave by keeping current in industry trends and happenings.

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Acquiring More Profit

The book offers practical advice and covers the complete M&A process literally, from contemplating an acquisition strategy to closing and beyond. Readers will be led on a complete and thorough journey outlining every phase of the process.

WAV Group Real Estate Consulting - Mergers & Acquisitions
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WAV Group can help you optimize your business or association

The WAV Group can help you make smarter technology decisions and guide you to new breakthroughs and paths to success. Areas we can help with include:

  • Facilitating comprehensive strategic planning initiatives
  • Evaluating and selecting real estate technology solutions
  • Designing and executing research programs
  • Providing strategic PR plans and execution
  • Helping you to develop and launch your next product
  • Creating & executing custom marketing plans
  • Recruiting senior level executives whose experience can drive excellence in your company

The WAV Group is ready to take your association or business to the next level and committed to creating your next wave of success!

Did you know that the WAV Group offers:

  • Executive management recruiting services
  • Strat Planning services for Associations
  • Technology and evaluations services for Brokerages, MLSs & Associations
  • Consumer Research, Industry Surveys & White Papers
  • Crisis PR expertise & support
MLSs
Brokers
Assn
Tech

The Zillow ChatGPT Integration of IDX Data: A Test of Opinion

October 14th, 2025|Comments Off on The Zillow ChatGPT Integration of IDX Data: A Test of Opinion

If MLSs provide a standardized, policy-compliant way for AI systems to query listing data (with proper guardrails), then any broker or authorized app can use it and we maintain a level playing field and oversight.

ChatGPT Is Recommending Brokerages now. Is it Recommending Yours?

October 14th, 2025|Comments Off on ChatGPT Is Recommending Brokerages now. Is it Recommending Yours?

Real estate brokerages have always competed on reputation. For decades, word of mouth, Google reviews, and social media have shaped how consumers choose who to trust with their biggest financial transaction. But today, a new powerful influencer is entering that decision-making process — ChatGPT. Today, 59% of consumers said they’ve used at least one AI-powered platform to support their homebuying journey and get information about the real estate market, according to a new study from Veterans United Home Loans. 

It’s Time for MLSs to Take Back Control of Their Data

October 13th, 2025|Comments Off on It’s Time for MLSs to Take Back Control of Their Data

Many MLSs believe they “own” their data because it’s collected under their rules and compliance structures. But in practice, most MLSs house their data on vendor-controlled servers, governed by vendor-written terms, infrastructure and development priorities.

  • AI microprocessor on motherboard computer circuit, Artificial intelligence integrated inside Central Processors Unit or CPU chip, 3d rendering futuristic digital data technology concept background

AI as an Asset: Why Ownership Matters

October 7th, 2025|Comments Off on AI as an Asset: Why Ownership Matters

AI is more than just technology; it is an extension of organizational memory, judgment, and foresight, expressed through software.

  • Illustration generated by AI using OpenAI’s image_gen tool (ChatGPT)

Zillow’s trust with consumers is under fire

October 3rd, 2025|Comments Off on Zillow’s trust with consumers is under fire

If consumers begin to feel the platform is steering them into costly, undisclosed arrangements, that trust frays. And once lost, it’s difficult to rebuild.

  • Document management system concept with downtown San Francisco skyline buildings

HAR and NTREIS launch reciprocal access through Cotality IntraMatrix creating nearly statewide MLS access

October 1st, 2025|Comments Off on HAR and NTREIS launch reciprocal access through Cotality IntraMatrix creating nearly statewide MLS access

These agreements underscore the MLS’s role as a foundational asset for the industry. Brokers, teams, agents, and clients all benefit from a more connected system that delivers accuracy, transparency, and reach.

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WAVes of CHANGE: Is your Association or MLS a subscriber?

Your Association or MLS could send one top exec to 4 conferences to meet with two dozen industry leaders and spend $10,000 or for 70% less, each quarter your entire leadership team can learn about the “must know” trends, topics and emerging issues with a WAVes of Change subscription. Call us for details at 805-748-9118.
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