Make a lasting IMPACT
for your business.

Strategic Planning

Find opportunities to create organizational breakthroughs.

WAV Group PRO Plan

A strategic process to outline measurable goals, design action plans, and participate in execution throughout the year.

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Marketing Services

Discover ways to enhance your brand's awareness and capture your target audiences.

WAV Group Marketing

Let us design and adapt your marketing plans for optimal audience engagement and brand awareness.

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PR & Communication

Deliver the right communication at the right time.

WAV Group Communications

Crafting communication based on industry knowledge and consumer behavior to promote your company.

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Technology Services

Find the glue to make technology work for your business.

WAV Group Technologies

Streamline costs and deployment of technology to be in alignment with business goals and objectives.

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Merger & Acquistions

Maximize profits with a valuation, an exit strategy, or growth through M&A.

WAV Group M&A

Our M&A framework helps your business determine the right strategic course for growth.

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Research & Surveys

Tap into insightful data to better understand your market and grow your organization.

Research & Surveys

Individually curated data that will help solve your organization’s biggest challenges.

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Recruiting

Let us find the right executive leadership for your team.

Recruiting Leadership

We help recruit C-level executive leadership to accomplish your goals.

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Commission Analysis Service

Streamline your commission plans for better agent retention and profitability.

CAaaS

We use a Commission Analysis Prediction (CAP) tool to find opportunities for larger profits in your brokerage.

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WAVes of Change™

Keep current on industry trends and happenings.

WAVes of Change™ Series

Keep your organization ahead of the wave by keeping current in industry trends and happenings.

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Acquiring More Profit

The book offers practical advice and covers the complete M&A process literally, from contemplating an acquisition strategy to closing and beyond. Readers will be led on a complete and thorough journey outlining every phase of the process.

WAV Group Real Estate Consulting - Mergers & Acquisitions
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WAV Group can help you optimize your business or association

The WAV Group can help you make smarter technology decisions and guide you to new breakthroughs and paths to success. Areas we can help with include:

  • Facilitating comprehensive strategic planning initiatives
  • Evaluating and selecting real estate technology solutions
  • Designing and executing research programs
  • Providing strategic PR plans and execution
  • Helping you to develop and launch your next product
  • Creating & executing custom marketing plans
  • Recruiting senior level executives whose experience can drive excellence in your company

The WAV Group is ready to take your association or business to the next level and committed to creating your next wave of success!

Did you know that the WAV Group offers:

  • Executive management recruiting services
  • Strat Planning services for Associations
  • Technology and evaluations services for Brokerages, MLSs & Associations
  • Consumer Research, Industry Surveys & White Papers
  • Crisis PR expertise & support
MLSs
Brokers
Assn
Tech

Is NAR Membership Declining Because of Open MLS?

March 18th, 2025|0 Comments

NAR membership trends have historically followed the economy and the strength of the overall real estate market. As shown in the attached chart, NAR experienced significant membership growth following the market crash of 2008 to 2010 and continued on that growth trajectory until recently when the real estate market slowed significantly because of high interest rates and more limited buyer demand. While there have been minor decreases in membership since 2023, we hypothesize that these declines are more likely due to limited market opportunities and retirements rather than the rise of Open MLS subscription offerings. 

Why Can’t Brokers Who Recruit Subscribers AND Fuel MLS Data Get Rewarded for Their Hard Work?

March 17th, 2025|Comments Off on Why Can’t Brokers Who Recruit Subscribers AND Fuel MLS Data Get Rewarded for Their Hard Work?

For decades, real estate associations have traditionally owned and operated MLSs, providing brokers with access to property data while generating revenue from subscription fees. However, a growing movement is challenging the status quo, advocating for brokers—who supply both the data and the subscriber base that powers MLSs—to have a greater stake in ownership and profitability.

Inside Real Estate Jump Ahead with Acquisition of ListAssist

March 13th, 2025|Comments Off on Inside Real Estate Jump Ahead with Acquisition of ListAssist

The acquisition is significant because it extends these AI-powered capabilities across Inside Real Estate’s vast customer base, ensuring a broader audience benefits from a more intuitive, engaging, and accurate home search process.

Why are there no volume discounts in MLS pricing models?

March 11th, 2025|1 Comment

Multiple Listing Services (MLSs) have long operated under a standard subscription model in which subscribers pay a flat rate per agent, regardless of the size of the brokerage they belong to or the revenue the brokerage contributes to the MLS. This pricing structure is designed to ensure equal access to the database for all real estate professionals but does not recognize or reward the revenues delivered to MLSs from larger brokerage firms. 

  • Online Digital Experience 2025 Benchmark for Real Estate Brokerages

Key Digital Experience Insights for Real Estate Brokerages to Thrive Online

March 11th, 2025|Comments Off on Key Digital Experience Insights for Real Estate Brokerages to Thrive Online

Last week, I encountered a white paper by Contentsquare titled "2025 Digital Experience Benchmarks." This paper resonated with me because of Victor's article, "High-Tech vs. High-Touch Brokerage—AI May Change Strategy," which discusses the consumer experience with real estate brokerages. Every brokerage has an online presence with a website. Still, I have only seen a very select few who revere it as a marketing asset that must have an ROI attached [...]

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WAVes of CHANGE: Is your Association or MLS a subscriber?

Your Association or MLS could send one top exec to 4 conferences to meet with two dozen industry leaders and spend $10,000 or for 70% less, each quarter your entire leadership team can learn about the “must know” trends, topics and emerging issues with a WAVes of Change subscription. Call us for details at 805-748-9118.
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