Moving The Industry Forward.
Strategic Planning
Find opportunities to create organizational breakthroughs.WAV Group PRO Plan
A strategic process to outline measurable goals, design action plans, and participate in execution throughout the year.
Marketing Services
Discover ways to enhance your brand's awareness and capture your target audiences.WAV Group Marketing
Let us design and adapt your marketing plans for optimal audience engagement and brand awareness.
PR & Communication
Deliver the right communication at the right time.WAV Group Communications
Crafting communication based on industry knowledge and consumer behavior to promote your company.
Technology Services
Find the glue to make technology work for your business.WAV Group Technologies
Streamline costs and deployment of technology to be in alignment with business goals and objectives.
Merger & Acquistions
Maximize profits with a valuation, an exit strategy, or growth through M&A.WAV Group M&A
Our M&A framework helps your business determine the right strategic course for growth.
Research & Surveys
Tap into insightful data to better understand your market and grow your organization.Research & Surveys
Individually curated data that will help solve your organization’s biggest challenges.
Recruiting
Let us find the right executive leadership for your team.Recruiting Leadership
We help recruit C-level executive leadership to accomplish your goals.
Commission Analysis Service
Streamline your commission plans for better agent retention and profitability.CAaaS
We use a Commission Analysis Prediction (CAP) tool to find opportunities for larger profits in your brokerage.
WAVes of Change™
Keep current on industry trends and happenings.WAVes of Change™ Series
Keep your organization ahead of the wave by keeping current in industry trends and happenings.
WAV Group can help you optimize your business or association

The WAV Group can help you make smarter technology decisions and guide you to new breakthroughs and paths to success. Areas we can help with include:
- Facilitating comprehensive strategic planning initiatives
- Evaluating and selecting real estate technology solutions
- Designing and executing research programs
- Providing strategic PR plans and execution
- Helping you to develop and launch your next product
- Creating & executing custom marketing plans
- Recruiting senior level executives whose experience can drive excellence in your company
The WAV Group is ready to take your association or business to the next level and committed to creating your next wave of success!
Did you know that the WAV Group offers:
The MLS Was Built to Protect Your Data. AI Is Its Hardest Test Yet.
For 50 years, the cooperative kept listing data inside a black box. The internet opened the door. AI walked through it. Here is the roadmap back to control.
Serious About Merging? How a Letter of Intent Helps You Take the Next Step
Today, many REALTOR® associations and MLSs are getting serious about merging. They've had some productive conversations, recognize the potential benefits of coming together, and believe they could build a stronger organization by joining forces.
Kendra Murray Takes the Helm at New Mexico’s Largest Local Association and MLS – GAAR and SWMLS
Congratulations to Kendra Murray on her appointment as the new Chief Executive Officer of the Greater Albuquerque Association of REALTORS® (GAAR) and Southwest Multiple Listing Service (SWMLS)! I have had the pleasure of working with Kendra in several of her previous leadership positions, and I could not be happier to see her take on this exciting new opportunity.
Your Listing Data Is Copyrighted. Start Acting Like It.
Nobody disputes that the raw facts of a transaction are not copyrightable. A house exists at an address. It sold for a price on a date. Those are facts, and facts belong to everyone. But an MLS listing is not a pile of facts. It is a curated work. An agent writes a property description that frames the home, chooses which features to emphasize, and crafts language designed to attract buyers. A photographer composes shots, selects angles, edits for light. The MLS compiles all of this into an organized database with fields, taxonomies, and search structures that took decades to build. That is editorial labor, the same kind of labor the court protected in Westlaw's headnotes.
A Family Business Done Right: Peter and Mary Jo Hunt Join the Western New York Business Hall of Fame
Peter and Mary Jo Hunt will be inducted into the Western New York Business Hall of Fame at Buffalo Business First's 10th annual C-Level Awards and Hall of Fame ceremony on Wednesday, October 14, in the Golden Ballroom at The Statler Buffalo, honoring business leaders whose vision and accomplishments have made a lasting impact on the region. As Buffalo Business First put it, the husband and wife team have grown a $100-plus million family business while shaping Western New York through decades of leadership in business and philanthropy. For anyone who knows this industry, the recognition is long overdue.
Want to hire the Best MLS Leaders? Stop Making Them Move.
With fewer MLS organizations and an increasingly limited pool of experienced executives, hybrid and remote work may be one of the smartest recruiting strategies available.

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