Moving The Industry Forward.
WAV Group can help you optimize your business or association
The WAV Group can help you make smarter technology decisions and guide you to new breakthroughs and paths to success. Areas we can help with include:
- Facilitating comprehensive strategic planning initiatives
- Evaluating and selecting real estate technology solutions
- Designing and executing research programs
- Providing strategic PR plans and execution
- Helping you to develop and launch your next product
- Creating & executing custom marketing plans
- Recruiting senior level executives whose experience can drive excellence in your company
The WAV Group is ready to take your association or business to the next level and committed to creating your next wave of success!
Did you know that the WAV Group offers:
Relationships are the asset. Listings are the inventory.
Listings are perishable inventory. Relationships are compounding assets. As the real estate market shifts, brokers, MLSs, mortgage, title, and insurance organizations are rethinking strategy around the homeowner lifecycle. Relationship infrastructure, not transaction volume, will define durable competitive advantage in the next cycle.
Intermountain MLS Welcomes Richard Gibbens as CEO
A New Chapter of Leadership, Innovation, and Broker Partnership Headshot of IMLS new CEO, Richard Gibbens It is a tremendous honor to welcome Richard Gibbens - one of the smartest and most accomplished leaders in the MLS space today to Intermountain MLS. His appointment reflects a thoughtful, disciplined, and forward-looking search process led by a highly capable IMLS Search Committee, led by Willis Stone, President of Intermountain MLS. [...]
Making All of Us Better Together: The 2026 BEST MLS Awards
For four years now, WAV Group, leader in customer satisfaction research, has offered the WAV Group Customer Experience Index, a program that provides in-depth local insights, industry-wide anonymous benchmarking and recommendations for improvement.
Scaling Brokerage Knowledge Without Scaling Staff
Every brokerage has the same problem. Agents ask questions all day, every day. About policies. About technology tools. About commission status, disclosure documents, CE requirements, transaction workflows. The questions never stop, and many of them are the same questions asked again and again. Historically, those questions land on managers and staff. Someone picks up the phone. Someone sends a text back on a Saturday night. Someone digs through three different systems to piece together an answer that should have been easy to find. Meanwhile, the work that managers were actually hired to do - coaching, recruiting, driving revenue - gets pushed to the margins.
Why Are So Many Great Association Executives Getting Fired? Part 2: The Failure Happens Before They’re Even Hired
About a year has gone by since my last article about why great Association Executives are getting fired and the landscape hasn’t improved much so I’m back at it. My observation is that many Association Executive failures don’t start with the CEO. They start with a board that never defined what success actually looks like. Six, twelve, or eighteen months later, everyone is frustrated. The board says the CEO “isn’t the right fit.” The CEO feels blindsided.. Confidence erodes. Staff morale drops. And another talented executive exits the industry wondering what just happened, sometimes after a very expensive lawsuit.
BEATS 2026: Where Real Estate Education Gets Reinvented
The WAV Group Customer Experience Index reveals that agents and brokers today are looking for education options that are carefully matched to their experience level and specific needs. One-size-fits-all programming no longer cuts it. To stay relevant and retain members, Associations must deliver learning experiences that speak directly to where each practitioner is in their career journey. That means education leaders need a constant pipeline of fresh ideas, innovative formats, and connections to speakers who truly understand the modern real estate professional.
Brokers Lose Control and Revenue if Listing Intellectual Property Isn’t Protected
Artificial intelligence is rapidly reshaping how housing data is accessed, indexed, and monetized. As AI systems train on real estate listings, intellectual property ownership is becoming central to enforcement authority and revenue participation. MLS ownership structures, centralized copyright registration, and cooperative licensing frameworks can protect broker interests and preserve long-term housing data value.
The Second Brain
What if artificial intelligence is not primarily about automation, but about memory? Imperfect human recall shapes leadership decisions in real estate. For brokerages and MLS organizations navigating rapid change, AI may offer something more valuable than speed: continuity.
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