Moving The Industry Forward.
WAV Group can help you optimize your business or association
The WAV Group can help you make smarter technology decisions and guide you to new breakthroughs and paths to success. Areas we can help with include:
- Facilitating comprehensive strategic planning initiatives
- Evaluating and selecting real estate technology solutions
- Designing and executing research programs
- Providing strategic PR plans and execution
- Helping you to develop and launch your next product
- Creating & executing custom marketing plans
- Recruiting senior level executives whose experience can drive excellence in your company
The WAV Group is ready to take your association or business to the next level and committed to creating your next wave of success!
Did you know that the WAV Group offers:
Sharing What Works: A Case Study in MLS Education Excellence
This case study on NorthstarMLS highlights a powerful example of how MLS education is evolving. The most important takeaway is straightforward: program quality matters.
These Documents Feel Like Paperwork Until They End Up in Court
Independent contractor agreements, copyright notices, terms of service, and privacy policies are often treated as routine paperwork. In 2026, those documents are increasingly becoming evidence. As AI, data governance, and privacy regulation evolve, outdated or misaligned policies expose brokerages and MLSs to real legal and regulatory risk.
The Future Sounds Like the Past
For most of human history, communication was spoken, not typed or mediated through screens. As AI and voice interfaces accelerate, technology may be returning to a more natural, conversational mode. Why the screen era may be a brief chapter and why the future of communication sounds surprisingly familiar.
Advertising Is Coming to ChatGPT. The Real Opportunity Is How Brokers Use It.
ChatGPT advertising is poised to reshape real estate marketing, but not in the way most brokers expect. As AI answer engines become a primary place where consumers form opinions, the real advantage lies in combining paid visibility with earned authority through AEO and GEO. Adoption isn’t about leads. It’s about leadership, trust, and long-term positioning.
When the Data Misses the Point About Agent Production: Why “Zero Transactions” Does Not Mean Zero Value in Real Estate
A headline statistic about agent production is making waves, but it misses the bigger picture. This article explores why zero transactions in a year often reflect context, not failure, and why flexibility remains a defining strength of the real estate industry.
Victor Lund Named an RISMedia 2026 Real Estate Newsmaker
WAV Group and RE Technology are pleased to announce that Victor Lund, CEO, has been selected as one of RISMedia's 2026 Real Estate Newsmakers—a dynamic group of key influencers making headlines as a result of their newsworthy contributions to the real estate industry and their efforts to positively affect the consumers and communities they serve.
HAAR Launches Search for a Progressive, Relationship-Driven Association Executive
The Huntsville Area Association of REALTORS® (HAAR) is beginning a leadership search at a moment of extraordinary growth for both the organization and the region it serves. HAAR is seeking a progressive, forward-thinking Association Executive who brings fresh ideas, proven leadership experience, and a genuine passion for elevating the value of the REALTOR® community across North Alabama.
Top AI Survey of Real Estate Leaders Shows AI Moving from Agent Adoption to Brokerages Creating Safe Infrastructure
By Kevin Hawkins Artificial intelligence did not enter real estate through formal brokerage rollouts. It entered agent by agent. What began as individual experimentation by these independent contractors in 2023 has now become nearly universal agent usage across the brokerages that drive most U.S. transaction volume. The latest Delta Media Real Estate Leadership AI Survey shows the industry has crossed an important threshold. 97% of brokerage leaders surveyed said their [...]
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