In 2005, WAV Group looked at Transaction Management adoption and wondered why it hadn’t taken off. Everyone was saying they wanted it and everybody said it was a good idea, yet, the more we delved into it the more we found a lack of real adoption. The study, which is still available for download here. identified many of the issues affecting adoption and why there was a gap between what the industry was saying and what the industry was doing. The study also made recommendations on the best ways to create adoption by rolling technology out in a series of steps to address the real “pain point” facing the average agent. This appears to be happening and while full scale Transaction Management may not be the norm yet, many of the component pieces are being used successfully by a good percentage of agents.
Our 2009 study will once again look at Transaction Management but will also look at the specific products such as auto forms, document management, transaction actiivity management and digital signatures to see what agents are really using, what they like and what they would like to see. We look forward to sharing the results with you in the very near future.
If your MLS would like to take part in the survey, please contact Mike Audet at 716-839-4628, or mike@wavgroup.com.
