Brokers are so far behind the portals
Portals have already built that future. Brokers can too, if they’re willing to rethink what “relationship management” really means in a data-driven world.
Portals have already built that future. Brokers can too, if they’re willing to rethink what “relationship management” really means in a data-driven world.
For brokerages serious about growth, this is a rare chance to learn from a leader who has proven that strategic acquisition can outpace even the best recruiting models.
NorthstarMLS has unveiled a governance model designed for the future.
A fourth-generation CEO is stepping in, fully seasoned, respected by agents, and ready to lead.
At WAV Group, we have long believed that consolidation is not just about size. It is about leverage and the ability to turn scale into sustained profitability. This merger should prompt every brokerage leader to revisit their own growth strategy.
Every wave of technology gives us a chance to rethink how we work. MCP is that wave.
While the expansion news is exciting, the working relationship Hive MLS has created is even more newsworthy. Hive’s model allows an Association to get out from under the burden of the daily management of their MLS operation without losing their local identity in the process. By wholesaling services from Hive, Associations maintain the revenues generated from their MLS operations, but leave the day to day management to the MLS leaders at Hive MLS.
NAR’s policy statement offers caution but avoids clarity. Until the association clearly defines what control means in the age of AI, it risks losing both the tree and the forest.
This announcement is about reclaiming control over the data infrastructure that underpins the real estate industry. RealAPI represents digital sovereignty, a future where MLSs and brokers control how their data is accessed, who uses it, and what value is returned.
Agents leave because they think something might be better. FOBO doesn’t come from dissatisfaction. It comes from doubt.
CoreHome doesn’t try to replace the agent. It amplifies them with better timing, better visibility, and tools that work with the way they already operate.
It is a logical evolution of customer for life solutions, but it also raises new questions about privacy, data sharing, and competitive dependence.