Zillow’s New Playbook: When a Platform Starts Making Policy
The next decade will determine whether MLSs remain the backbone of cooperation, or evolve into data providers to platforms that make their own rules.
Move launches Spotlight Listings program on Realtor.com
Spotlight Listings combine the power of premium placement, Fair Display Guidelines, and consumer-friendly engagement into a single package that helps agents prove their worth in a shifting market.
Why FSBO sellers lose money and why MLSs should share this research
FSBO sellers often underestimate the time, risk, and complexity involved. When things go wrong, they usually lose far more than the commission they intended to save. The research makes this clear, and MLSs are in a strong position to amplify that message to the industry.
RateMyAgent and Curated Social Rebrand to Renowned: shifting from property marketing to people marketing
Homes may be the result, but service is the offering. The future belongs to those who market their expertise as well as they market their listings.
How SERHANT. Scaled While the Industry Stalled — And the Technology That Helped Fuel It
In a market where many brokerages are consolidating or playing defense, SERHANT. has moved boldly in the other direction — expanding into 13 states and Washington, D.C., growing its agent base tenfold, and significantly increasing revenue. A new case study from Rechat explores how the brokerage made it happen, and what other firms can learn from the strategy behind its scale.
NAR Report: Americans are buying homes farther from work and waiting longer to do it
When did “location, location, location” stop meaning “close to work”? According to the NAR's just-released 2025 Profile of Home Buyers and Sellers, the number of buyers who cited proximity to their job as a top factor in choosing their neighborhood has dropped to just 31%. That’s nearly half the share from 2014, when it was 52%. It’s a striking reversal, given that many employers have tightened their return-to-office policies over the past year. So, what’s really going on here? The great reshuffle is aging, literally It turns out today’s homebuyers are the oldest in modern history. The median age hit [...]
Rethinking Real Estate Technology Through Shared Infrastructure
The industry is undergoing a massive shift and replatforming effort, with companies racing to keep pace with technological change but lacking clear pathways forward.
Level the Playing Field: How Brokers Can Outperform Compass in the Living Room
Our new whitepaper breaks down the Compass listing strategy, piece by piece, and shows you how to adapt it to your brand.
Now’s the Time: Why MLSs Should Bring Builder Listings Into the Fold
MLS participation delivers both marketing reach and business intelligence that independent builder websites simply can’t replicate.
AI in the MLS: How Paragon is Building the Future of Real Estate Data Infrastructure
A conversation with ICE's Lucie Fortier and Jeff Fullbright reveals how AI is reshaping MLS platforms and what it means for data governance, agent adoption, and competitive positioning.
Zillow + ChatGPT: a new front for international listing exposure
For international markets, it is not a distant opportunity, it is a new front already opening through the gateways built by globally minded MLSs.
Brokers are so far behind the portals
Portals have already built that future. Brokers can too, if they’re willing to rethink what “relationship management” really means in a data-driven world.