Doorify MLS steps up for industry-owned innovation with Broker Public Portal

This isn’t just a financial deal; it’s a declaration that our industry’s future shouldn’t rest in the hands of ad-funded gatekeepers or third-party vendors.

Are Brokerage Websites More Effective for Franchises or Independents?

As a franchise or independent broker WAV Group would like to get your perspective on these important questions:  Do websites still work as a core tool for your brokerage?  If so, why. If not, why not?

Is your strategic plan just wall art?

According to the 2025 WAV Group Association Governance Effectiveness Study, fewer than 40% of Associations include specific action plans or key performance indicators in their strategy. More than half say their strategic plan does not help the organization evolve or succeed long-term.

By |2025-07-01T10:11:46-07:00July 1st, 2025|Associations, MLS|0 Comments

Does Your MLS Lead with Its Heart?

In the 20+ years WAV Group has been fielding MLS Customer Satisfaction Surveys we have noticed one indisputable FACT. The MLSs with CEOs that lead with their heart and demonstrate empathy and passion for their subscribers are the ones that have earned the most customer loyalty. 

By |2025-07-01T06:30:43-07:00July 1st, 2025|MLS, MLS Insights|0 Comments

Does your brokerage website make you cringe?

As market conditions tighten and brokers are forced to make tough decisions about where to cut and where to invest, one question looms large: Is your website helping your brokerage stand proud online, or do you cringe when you look at it? Do you believe the monies spent on your website are helping your business or is it just a necessary evil?  

Real Estate + Mortgage Integration: Why Fluente Is the Missing Link in AI-Driven Cross-Selling

AI will not transform real estate and mortgage independently. It will transform them together—if they share the same data environment.

By |2025-06-26T17:10:29-07:00June 27th, 2025|Artificial Intelligence, Fluente, Mortgage|0 Comments

Skating to Where the Puck is Going: Why Smart Brokerages Should Target the $5.5 Billion Home Flipping Market

The question isn't whether the home flipping and investor segment represents a massive opportunity—it's whether your brokerage will be positioned to capture it.

By |2025-06-25T13:04:08-07:00June 26th, 2025|Broker Information, Business Intelligence|Comments Off on Skating to Where the Puck is Going: Why Smart Brokerages Should Target the $5.5 Billion Home Flipping Market

Brokers, stop selling tech puffery. Start delivering real performance.

The best brokers aren’t selling software. They’re selling simplicity. They remove friction. They make technology usable. And they’re the first call when an agent wants to get better.

By |2025-06-25T15:36:58-07:00June 25th, 2025|Artificial Intelligence, Broker Information, Broker Technology Research, WAV Group Research|Comments Off on Brokers, stop selling tech puffery. Start delivering real performance.

Are Broker Websites Still Worth the Investment? We Want Your Perspective

Is my website really pulling its weight? To help answer that question, we’re launching a nationwide survey to get honest, data-backed insights from brokers of all sizes—from small independents to regional powerhouses and national franchises. And we want to hear from you.

By |2025-06-25T05:23:45-07:00June 25th, 2025|Broker Information, Broker Technology Research, Suveys and Research|Comments Off on Are Broker Websites Still Worth the Investment? We Want Your Perspective

Extend the value of your MLS by enable Lifetime Client Relationships for your Subscribers

The standout takeaway? Nearly 2/3 of homeowners are very or extremely interested in an online homeownership portal—an all-in-one platform to help manage, maintain, and protect their most valuable asset. Here’s what homeowners want it to do:

By |2025-06-24T11:29:06-07:00June 24th, 2025|Homeowner Under Management, MLS Insights, Technology|Comments Off on Extend the value of your MLS by enable Lifetime Client Relationships for your Subscribers