Every MLS and Broker in the country knows how difficult it is to successfully roll out new products to REALTORS®. There are so many technology options out there and it’s so difficult to get a busy agent’s attention. It’s even more difficult to convince them to try out a new service that may help project a more professional image when they are in the throes of trying to conduct business.
WAV Group has watched Realtor Property Resource® (RPR®) with interest as more and more MLSs and Associations have signed up for this service. From its early beginnings, the product has continued to evolve with more and more tools for REALTOR® members. As of May 6, 2012, 384 MLSs and Associations have signed agreements with RPR, representing 618,914 REALTORS®. 244 have RPR installed and operational for their 503,444 members with more in the review process.
While these numbers are impressive, REALTOR® usage and adoption of these products is the ultimate goal. So how can the industry “cross the chasm” from simply providing RPR for its members to actually helping them learn how to use it regularly in their business? That was the question RPR posed to WAV Group. RPR asked WAV Group to interview some of the early adopters of RPR to build case studies to help the industry understand the key benefits and value of RPR for agents, brokers, and MLSs.
With this information in hand, WAV Group set out to build easy-to-understand, focused, and informative case studies to help every agent and broker understand how RPR can help them be more successful in positioning themselves as a local expert. The case studies being published today provide practical suggestions about how to leverage RPR effectively to impress clients by providing them more insightful and professionally presented data and insights to real estate consumers. The information shared in the case studies came from highly successful REALTORS® who are using RPR to bring more insights to their clients than non-REALTORS® can. Download the RPR “Best Practices” Case Studies here.
The purpose of these case studies is to help agents and understand just how easy it is to get up and running with RPR quickly. It’s also intended to provide MLSs with some practical suggestions about how to engage their members with RPR, helping them understand how RPR offers features and benefits not available in other MLS technology offerings.
For the past three days we have publishing each case study included in this paper individually. Today, it is possible to download the entire series of case studies in one combined paper.
WAV Group has followed the introduction and roll out of Realtor Property Resource® (RPR) since it was officially introduced and then launched in September 2010. In previous papers, WAV Group outlined the factors needed to make an informed decision about whether RPR and other data-related products were appropriate for individual MLSs and Brokers. These case studies are NOT intended to help an organization make a decision about participation in RPR. Those decisions are best left to individual MLSs and Associations. The purpose of this case study is to help the industry understand how they can use the tool effectively to build their business.
If you have a success story about RPR that you would like to share, feel free to send them our way and we’ll be happy to publish them.
Click here to view the RPR “Best Practices” Case Studies.
For a complete list of WAV Reports, click here.
