Before REALTORS® Property Resource (RPR) was conceived, the National Association of REALTORS® was working with their realtor.com partner, Move, Inc. to develop a library of information on every property in America. NAR selected another vendor and developed what we know as RPR today. MOVE took their prototype and developed a free product called FINDSM.
FIND is proprietary software for MLSs that provides property centric data on more than 100 million real estate parcels in the United States, and offers agents and brokers access to timely, accurate and reliable listing information across MLS boundaries. Available as a link or a toolbar that resides in MLS systems, it provides a depth of property information to enhance the MLS listing. The data access is a laundry list that includes flyover zones, flood maps, neighborhood demographics, and so on.
FINDis free to any MLS. Over the past three years, about 60 MLS have launched the FIND program to as many as 450,000 agents. To participate in FIND, the MLS need only contract directly with Move for property data and allow Move to display sold listings on realtor.com. Before FIND, realtor.com only received active listing data to display. Since Trulia and Zillow and others were actively working to collect and display sold data, FIND allowed realtor.com to compete. With FIND, realtor.com can once again occupy the leading position in real estate.
The news here is not that REALTORS® have been able to access all data on realtor.com through FIND. Now, to support reciprocal data sharing, the agent in FIND can have direct access to other MLS systems through something called Deep Linking.
The first reciprocal data sharing solution using FIND is between iTech MLS in Los Angeles and MetroList Services, Inc. in Sacramento. Those MLSs have an agreement between them to allow access to each others’ systems and offers of compensation.
Since FIND is powered by single sign-on (SSO), agents do not need to remember their password credentials to get into the other system. They simply search on FIND, and if they want to view the MLS listing details, they click the MLS link in FIND and they are ported right in.
Where MLSs have a relationship for cooperation and compensation, when an agent looks at a record from another MLS, it will allow that agent to launch into the reciprocal MLS.
Today, Rapattoni is the only MLS system that has deployed this.
There are a number of data sharing options between MLSs today. Reciprocal linking is the easiest, but forces the agent to learn a new system for search. FIND solves that because the agent searches on FIND, and views the listing detail information via deep linking. Many MLSs like this because they do not need to replicate their data in another MLS system. They simply use FIND as a bridge.
Very simple and free.
MOVE is in conversations with other systems beyond Rapattoni. When data sharing is done between disparate systems, FIND offers a very affordable solution to data mapping.
MLS vendors have been very cooperative in working with Move.
In no way does Move, realtor.com, license or sublicense any of the data to any other company.
Data License to realtor.com to include all status.
The typical FIND agreement is for three years.
For more information about Find, contact your Move representative from Bob Greenspan’s team (bob.greenspan@realtor.com), or Bob Evans (runs the FIND program Bob.Evans@move.com ) or Curt Beardsley (curt.beardsley@move.com).
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