VideoWith all the marketing tools at your disposable, what should you use to stand out from the competition? Staying ahead of the curve allows you to maximize your marketing ROI and attract new clients.

We are all looking for the secret sauce – the way to differentiate our business from the pack and gain a strong leadership position that none of our competitors will ever be able to match.

While we can dream, we can never realize this goal unless we continually look for ways to re-invent our business. To be a star in real estate, we always need to be evolving to stay ahead of the competition.  If we simply rely on using the same tools and processes we always have used in the past, our chances of becoming a star are pretty limited. If you take nothing else away from this paper, learn from one of the greatest life coaches of all – Stephen Covey. He said, “Whatever you focus on you will get.”  If we simply focus on the day-to-day issues and never step back and look for big leaps of innovation and breakthrough thinking, our business will never change. In fact, it will probably continue to weaken over time. So, if you want to grow your business and improve your position in the market in 2014 you should read on.

WAV Group recently published a paper called Video Marketing: The Secret to More Effective Lead Generation. This paper outlines a simple but extremely important trend you must address in your business if you are going to be successful over the long run.  You must tap into a very important consumer behavior that grows exponentially every year – watching videos. It’s so simple yet so foreign to many in the real estate business. It’s time to start engaging and captivating your audience with video – they are waiting for it.

Did you know that 89 million people today in the United States are going to watch 1.2 billion online videos (ComScore)? That’s nearly 1 in 3 people in the United States. In case you haven’t built a mobile strategy yet, here’s a fact that should open up your eyes. Online video now accounts for 50% of all mobile traffic and up to 69% of traffic on certain networks (Bytemobile Mobile Analytics Report).

Want your property marketing to go viral? Video is a great way to get lots of exposure. 92% percent of mobile video viewers share videos with others (Invodo).

To read all about why it’s so important to add marketing programs and learn what to look for when choosing a state of the art video marketing program, click here.