Partnership set to move historic project forward with strong identity and message
Arroyo Grande, CA – July 23th, 2015 – The Broker Public Portal Project, a partnership between real estate brokerage firms and MLSs across the country aimed at creating a better, simpler digital home search for consumers, has selected 1000watt as the agency that will create the “BPP” brand identity and message.
The BPP project has attracted widespread support from a nearly equal combination of 100 brokers and MLS representing about 750,000 agents.
“We are genuinely excited to be moving forward with a strong and respected creative partner like 1000watt to bring our vision to life” said Merle Whitehead, Chairman of the BPP executive committee. “Their team understands real estate, they understand branding and they are uniquely skilled at communicating.”
“This project aligns with our experience perfectly,” said Marc Davison, a founding partner at 1000watt. “We’ve helped innumerable real estate companies strengthen and communicate their brands, and have also helped launch dozens of new technology applications in our space. We are committed to supporting this really important initiative.”
“Unlike outside agencies that flounder in their efforts to understand the real estate consumer and the role of MLS consumer facing websites, 1000watt is already an expert,” says Victor Lund,
WAV Group project manager for the Broker Public Portal. Lund suggests “the board’s selection of 1000watt will accelerate the timeline and provide valued expert resources to the efforts.”
1000watt is a brand, marketing and strategy agency that helps real estate companies and real estate technology companies strengthen their brands, improve their marketing and out-innovate their competitors. The company has offices in Portland, Oregon and Oakland, California.
About the Broker Public Portal
The Broker Public Portal is a nationwide group of leading Multiple Listing Services (MLSs) and real estate brokerage firms supporting the creation of a national property search portal. The portal aims to deliver the most comprehensive, timely, and complete property information to consumers while adhering to the fair display guidelines that brokers expect when their content is displayed online. More information can be found at http://brokerpublicportal.com
Media Contact:
Kevin Hawkins | WAV Group Communications
(206) 866-1220 | kevin@wavgroup.com
