CoreLogic’s strategic partnership team has been very busy lately. Last month they introduced a relationship with Homes.com for MLS consumer websites and with Prospects for agent CRM. In an announcement today, they have added Elm Street Technology’s Elevate brokerage solution to the mix of offerings.
Under the agreement, the CoreLogic sales team will be collaborating with the Elm Street team to introduce the Elevate brokerage offering. Elevate is a new entry into a very competitive space that faces competitors like Booj, BostonLogic, Moxi Works, Reliance Networks, Delta Media, Sequel Collective, Real Estate Webmasters, Constellation Web Solutions, IDC Global, Gabriels, LoneWolf, Real Estate Digital, and some others that do not immediately come to mind. CoreLogic also offers AgentAchive, a popular brokerage platform that is used by many large firms.
Elm Street Technology is led by President, Prem Luthra. Industry veterans will know Prem from his executive level work at Xome, Real Estate Digital, LPS, Cerulean Media, Cyberhomes, Move, and Homestore. Elm Street brand holdings include Listingbook, RLS 2000, Consolidated Knowledge, Agent Jet and Elevate. The Elevate Business Opertating System & Services (BOSS) platform is described as an end-to-end productivity solution that includes premium broker, office and agent websites, lead generation, lead management, Advanced CRM, CMA, mobile web, social media, agent recruiting, and client retention tools.
As part of the relationship, Elm Street Technology will be integrating into CoreLogic’s Trestle data platform for MLS property data, and the solution will be made available to brokers and agents on the Clareity Dashboard. It will be very interesting to see if Elm Street launches webpages tied to the public record data available from Realist. WAV Group has watched in near disbelief that brokers have not placed a focus on off market properties given the success of Zillow, Realtor.com, Trulia, Homes.com, Redfin, and many others. Consumers have just as much interest in information about off market properties as they do active listings. The first broker technology firm to deliver on this strategy could deliver a huge boost in search engine traffic and consumer engagement over their competitors. Although it is a separate broker website plug in application, Buyside has demonstrated enormous success in leveraging off market data to drive seller leads in a market that is starved for listings.
Congrats to CoreLogic and Elm Street Technology.
Press Release:
CORELOGIC TO OFFER ELEVATE MARKETING PLATFORM TO BROKERS
IRVINE, Calif., June 13, 2018—CoreLogic® (NYSE: CLGX), a leading global property information, analytics and data-enabled solutions provider, today announced a new agreement with Elm Street Technology, LLC to offer the Elevate Broker Operating System and Services (BOSS) platform to real estate brokers. Elevate is an end-to-end solution that includes premium websites, lead generation and management services, CRM, mobile web solutions, social media management, blogging and client retention tools. Under the agreement, CoreLogic will serve as an authorized reseller, offering Elevate through the Clareity® DASH!™ platform to current broker clients.
“CoreLogic is a natural fit for us,” said Prem Luthra, president and CEO of Elm Street Technology. “CoreLogic has a strong presence in the broker space and a depth of unique property information that makes brokers and agents more insightful. Together, we share a vision for a unified end-to-end broker and agent marketing solution that dramatically simplifies the technology and services real estate professionals utilize to operate their businesses.”
“We look forward to working with Elm Street Technology,” said Chris Bennett, executive leader of Real Estate Solutions for CoreLogic. “Both our companies are laser-focused on innovating solutions that minimize complexity for brokers and their agents. With our Clareity dashboard and Trestle™ listing distribution solutions, we’re already unifying and streamlining a host of common broker tasks. With Elevate, we broaden our offering to brokers even further. This new relationship reflects our commitment to offering innovative solutions that improve efficiency while increasing user adoption.”
About Elm Street Technology, LLC
Elm Street Technology offers a portfolio of real estate technology and marketing services that provides one vendor, one point of contact, one solution fully fused into one platform to deliver a single source for new leads, client relationship management, and client retention tools for agents, teams and brokerages. Elevate from Elm Street Technology is the single solution that real estate professionals need to handle the marketing while brokers and agents handle the business, including high end IDX websites, lead generation tools, powerful CRM and incubation tools, mobile app, social media management and blogging, and client retention tools. For more information, call 1-866-353-3456.
About CoreLogic
CoreLogic (NYSE: CLGX) is a leading global property information, analytics and data-enabled solutions provider. The company’s combined data from public, contributory and proprietary sources includes over 4.5 billion records spanning more than 50 years, providing detailed coverage of property, mortgages and other encumbrances, consumer credit, tenancy, location, hazard risk and related performance information. The markets CoreLogic serves include real estate and mortgage finance, insurance, capital markets, and the public sector. CoreLogic delivers value to clients through unique data, analytics, workflow technology, advisory and managed services. Clients rely on CoreLogic to help identify and manage growth opportunities, improve performance and mitigate risk. Headquartered in Irvine, Calif., CoreLogic operates in North America, Western Europe and Asia Pacific. For more information, please visit www.corelogic.com.
CORELOGIC, the CoreLogic logo, CLAREITY, DASH! and TRESTLE are trademarks of CoreLogic, Inc. and/or its subsidiaries. All other trademarks are the property of their respective owners.
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