If you are an enterprise broker with strong website traffic and large agent footprint, you may be a candidate for Buyside. Buyside is a seller lead gen tool that can be added to your broker and agent websites. In March of 2017, that is exactly what Berkshire Hathaway HomeServices Arizona/Nevada/California Properties did and the results have been pretty incredible.
“Buyside is one of the strongest consumer-based tools I’ve seen. That’s because it can provide agents with real-time accurate information to show the consumer what is happening in the marketplace. That’s powerful in a listing presentation and a huge closing tool,” Mark Stark, CEO/Owner BHHS AZ/NV/CA Properties.
Collectively, the brokerage and agent sites, powered by Buyside http://bhhsnv.findbuyuers.com, http://bhhsaz.findbuyers.com, and the Http://bhhscaproperty.findbuyers.com have generated over 9,403 seller inquiries. Of that number, 1,862 homeowners submitted contact information to become a verified seller lead.
Using the Buyer Market Analysis tool from Buyside, real estate agents of the firm were able to present powerful real-time buyer data helping them sign over 1,019 listings.
One of the additional features of Buyside is automatically identifying and matching. Buyers from across the brokerage’s online eco-system are pulled into Buyside, allowing listing agents to intelligently pre-market their listings, specifically to those agents who have a buyer that matches the home. The firm reports that this matching program has resulted in 649 transaction sides closed in 10 months representing $257 Million in volume.
A little more about the firm:
Headquartered in Las Vegas, NV
27 Offices
2800 agents approximately
Annual sides around 11,300
Buyside’s unique application of real-time buyer data to attract and win over prospective sellers, has proven to be the ultimate listing tool for many of the largest brokerage firms in the country.
Here are some other articles about brokers who are reporting strong results with this strategy:
Hunt Real Estate – https://www.wavgroup.com/2018/02/20/buyside-makes-it-real/
Fox and Roach – https://www.wavgroup.com/2016/04/20/fox-and-roach-reports-success-with-buyside/
Daniel Gale Sotheby’s https://www.wavgroup.com/2016/03/16/daniel-gale-sothebys-international-turns-buyers-into-an-asset/
For more information about Buyside, visit www.GetBuyside.com.
