Generating leads and identifying more serious buyers can be a very expensive proposition. Some brokers and agents spend thousands to prospect for new business opportunities. However, many do not understand that the MLS system itself – featuring a myriad of ways to share and promote properties – is arguably the best business generation source. And the best news? It does not cost anything more than your normal MLS subscription. And the bonus? The MLS does not charge you up to 40% of your commission like many third parties do.
Take a look at data from ValleyMLS.com, for example. According to the ListTrac report (a free service for MLSs) the number one source of inquiries, and saved properties is Paragon MLS.
What does that tell us? The MLS is providing meaningful methods to work with more serious prospects and clients. Those that are saving searches and asking for showings are a lot more serious than the ‘looky-loos’ lurking on other sites.
As an MLS, it just makes sense for you to publish this type of data regularly to help your subscribers and participants know how much you are helping them generate business.
If you’re a broker, take the time to get familiar with ListTrac. Branded activity reports can be delivered weekly to your agents affirming the benefits of your brokerage marketing efforts as well. Check out the training available from your MLS to take advantage of this valuable service included within many MLS subscriptions.
If you would like to learn about other ways to position your MLS as a business generation partner and generate more adoption and engagement with your technology offerings, feel free to reach out to me at marilyn@wavgroup.com.
