Since Homesnap was sunsetted, agents have missed the ability to seamlessly promote their listings directly from the MLS. Now with this new partnership between Corelogic and Collabra, users of MLS-Touch and Matrix will be able to promote their listings via digital advertising with one click right from inside two of their core tools. As days on market have started to increase and buyers are being more selective, the need to generate listing attention is ever greater. For Corelogic users, they will now have a seamless way to give their listings social media exposure without the cumbersome process of exporting their listing out of the MLS and into another system.  Great addition to the Corelogic Alliance Network in my view.
I would like to know if there’s a cost to the MLS to offer this additional marketing service for their agents. While MLSs are always looking for ways to make it easier for their subscribers to generate business opportunities through the MLS, some are hesitant to invest in new tools until the dust of the implications of the settlement have settled.
Can’t wait to learn more!
Read the full press release below:

Collabra Technology joins the CoreLogic® Real Estate Alliance Network

The AdBuilderTM digital advertising solution will enable multiple listing services to provide real estate professionals an easy, efficient and effective way to place paid digital ad campaigns

June 24, 2024 – Spokane, WA – Collabra Technology, Inc. (“Collabra”), a real estate digital marketing technology and analytics solution provider, and CoreLogic, a leading global property information, analytics and data-enabled solutions provider, announced today that Collabra has joined the CoreLogic Real Estate Alliance Network, a select group of preferred third-party solutions that complement the MatrixTM multiple listing platform, MLS-TouchTM mobile app and other CoreLogic real estate solutions.

Successful agents are leaning into paid digital ad campaigns to give their listings, and themselves, the broadest exposure. With AdBuilder, users of CoreLogic solutions will now be able to place professional and engaging listing ads on Facebook, Instagram, Google and Bing in just a few clicks without ever leaving Matrix or MLS-Touch.

“With real estate portals spending billions of dollars to gain consumer attention, there has never been a more important time for real estate professionals to leverage demand generation techniques to build and maintain their own individual digital presence,” said Russ Cofano, President and CEO of Collabra. “By integrating digital advertising in MLS listing management, we save agents massive time and frustration and deliver high-performing paid digital advertising campaigns with just a few clicks. Through our exciting new relationship with CoreLogic and their deep MLS channel, we look forward to AdBuilder becoming the dominant digital ad engine for real estate professionals in North America.”

“We are thrilled to welcome Collabra to the CoreLogic Real Estate Alliance Network,” said Shaleen Khatod, SVP, Product Management & Strategic Alliances, Real Estate Solutions for CoreLogic. “This relationship brings significant synergies to our MLS clients and their members, enhancing their ability to manage and market listings effectively. By integrating Collabra’s AdBuilder with our Matrix and MLS- Touch platforms, we empower real estate professionals with seamless access to powerful digital advertising tools, driving greater exposure and engagement for their listings.”

Visit www.corelogic.com to learn more about CoreLogic real estate solutions.

About Collabra Technology, Inc.

Collabra Technology is a real estate digital marketing technology and analytics firm on a mission to empower real estate professionals to become more effective marketers and grow their businesses while simultaneously reducing their dependence on consumer search portals. The SphereBuilder platform offers real estate content, data and technology seamlessly merged to create opportunities for enduring and extraordinary customer relationships. For more information about SphereBuilder, please visit: spherebuilder.io or email hello@spherebuilder.io.

About CoreLogic

CoreLogic is a leading global property information, analytics and data-enabled solutions provider. The company’s combined data from public, contributory and proprietary sources includes over 4.5 billion records spanning more than 50 years, providing detailed coverage of property, mortgages and other encumbrances, consumer credit, tenancy, location, hazard risk and related performance information. The markets CoreLogic serves include real estate and mortgage finance, insurance, capital markets, and the public sector. CoreLogic delivers value to clients through unique data, analytics, workflow technology, advisory and managed services. Clients rely on CoreLogic to help identify and manage growth opportunities, improve performance and mitigate risk. Headquartered in Irvine, Calif., CoreLogic operates in North America, Western Europe and Asia Pacific. For more information, please visit www.corelogic.com.

CORELOGIC, the CoreLogic logo, MATRIX and MLS-TOUCH are trademarks of CoreLogic, Inc. and/or its subsidiaries. All other trademarks are the property of their respective holders.

In Canada, the trademarks MLS®, Multiple Listing Service® and the associated logos are owned by The Canadian Real Estate Association (CREA) and identify the quality of services provided by real estate professionals who are members of CREA. CoreLogic is not a member of CREA but is authorized to provide certain services to CREA’s members.