By Kevin Hawkins with Korey Hawkins | Vol. 2 Post 34
REAL AI is a human-created weekly roundup of all things related to artificial intelligence in real estate and emerging AI innovations in other sectors likely to impact our industry. We post a new edition every Friday, and our free newsletter is delivered every Monday.
Top AI tools for real estate agents
I just got back from speaking at the Florida Realtor Convention in Orlando. The topic was “Top AI Tools for Realtors,” and I attempted to pack a plethora of tips into a one-hour session while allowing time for a Q&A.
Here are the highlights of my AI tools talk to a couple of hundred folks who braved the 8:30 a.m. start time. Fortunately for me, those in attendance picked an AI presentation over the most popular session of the conference running concurrently—a legal update from Florida Realtor’s resident rockstar legal eagle and sensational presenter Juana Watkins.
The Top AI tools were divided into five categories: Chatbots, Image Generators, Marketing Tools, Social Content Creators, and AI Assistants.
Surveying the crowd, this group said they generally used AI at least once a week, and a significant number used AI every day. (The truth is, if you have a smartphone, you use AI daily, so that was sort of a trick question.)
Here’s a sample of the practical information covered during the session on the ways agents can use AI.
6 ways to use ChatGPT 4o for content creation
- Brainstorming: This is ChatGPT‘s superpower. If you need ideas—such as content for a year’s worth of monthly newsletters, dozens of ideas for blog content subjects, video scripts for TikTok or Reels, or ad copy—or just want to figure out strategy and tactics, this is your “go-to” tool.
- Email subjects: Dramatically improve your open rates with better email subjects.
- Headline creation: If you want people to read your content, you need better headlines and sub-headlines, so turn to ChatGPT for help.
- Checklists: ChatGPT can help you create and organize checklists for internal or external use and format them properly with columns and checkboxes. You can even ask it to format a Word document for downloading. Create checklists for new buyers, first-time sellers, moving checklists, home maintenance tips, and more.
- Forms: ChatGPT can create Open House Sign-In Sheets, Client Intake, and Referral Tracking forms—you name it. If you don’t have a form and need one, ChatGPT can create one and put it in the correct format.
- Write a better bio: If you struggle with writing about yourself, upload your resume or copy and paste your LinkedIn profile into ChatGPT and ask for writing assistance.
6 ways to use ChatGPT 4o for non-content-related assistance
- Math: ChatGPT can help with expense reports, tax calculations, and instantly determining percentage changes like local home prices or square footage. For anything that you must manually calculate, it can do the math for you and show you the formula it uses step-by-step.
- Contact organization: If you paste addresses or upload different files with contacts (Excel or CSV files) into ChatGPT, it can organize and combine your contacts and place them into an Excel-readable file with the headers of name, address, email, and phone number, even if some of the data is incomplete.
- Surveys and Polls: ChatGPT can help you write the questions for a survey or social poll, but more importantly, you can use a basic survey tool like SurveyMonkey, download your results, and upload them to ChatGPT. Ask ChatGPT to generate a concise summary of the findings, identify key patterns or trends in the data, and reveal trends and insights you’d have to pay a person or a high-end survey service a lot of money to provide.
- Master of Summarization: Don’t have time to wade through a document? Let ChatGPT do the work by simply uploading the document (Word or PDF is fine). It will summarize the document and give you the major takeaways. Pro tip: Use Gemini from Google and paste a YouTube link to get a summary of the video and its key takeaways, an enormous time-saver.
- Sorting and Formatting: ChatGPT can clean up messy capitalization. If you have names and addresses that are in all caps, others that are all lowercase, and others that are a mix of both, ChatGPT can instantly standardize your content. If you want information sorted by related subjects, upload or paste it into ChatGPT, and it will sort, format, and organize your data. Take a blog post and ask ChatGPT to create a one- to three-minute video script based on your post, and it will put it in perfect video script format.
- ChatGPT app on your phone vs. Google Search: No more typing in Google to search; just ask ChatGPT your question and get a complete answer faster, even if you have partial information.
More takeaways
MidJourney, ChatGPT 4o, and Canva were highlighted as image generators, but I forgot to mention Lexica.art for searchable images created by others ready to go. Examples were presented, and agents were reminded that they do not have to pay a license fee for using the images they create. We covered the various ways agents can use these images.
Agents learned about the different AI marketing tools: on your phone, your MLS, your broker’s platform, and the standalone marketing tools AI champ – Canva.
The crowd was impressed by the power of Canvas’s free image quality upgrade tool, but the real hit was Restb.ai’s listing creation video, which leveraged the power of computer vision right inside the MLS.
More AI tools were covered, including Grammarly and Otter.ai, as were tools for creating Social Content, like Canva for just about all social channels, Jasper for Blogging, and Lumen5 for short AI video creation.
Another marketing tool worth checking out that keeps getting better is Revive Vision AI. It helps agents show sellers how to maximize a home sale with a presale renovation and its After Renovation Value.
It took only two short demo videos – from Ylopo and Productive.ai – to show the emerging power of AI Assistants. AI Assistants are the future of AI in real estate as more practical tools emerge next year.
Agents were told that great performance requires great prompts and iteration: the more details in your instructions, the better the output, and the more times you refine, the better your results.
Agents were bluntly warned that AI lies, that they need to review every result and verify anything suspicious carefully, and that when using AI, they should never, ever cut and paste and put their trust in the largest, most established AI firms—at least for now.
A Sora video sample illustrated the future of AI.
Finally, a link to a PDF handout—downloadable here—that contains links to each AI tool mentioned during the presentation was provided.
Note: If you need a speaker, panelist, or moderator for your real estate convention, hit me up. (-Kevin)
New AI digital sales manager and coach
Earlier this week, WAV Group Founding Partner Victor Lund posted an excellent AI blog about new AI tech from Ylopo, a top AI lead generation firm.
Having attended a terrific demo by Ylopo that covered some of their yet-to-be-released AI lead gen tools, it was exciting to see the success they are achieving with two tools: Sales Coach and MaverickRE.
MaverickRE allows sales managers and/or broker-owners to track and manage their agents’ lead performance. As Victor explains, “MaverickRE can tell you who your best agents are and do a lot of the work that agents fail to do (machines follow up with calls and text messages) over the 360-day lead nurturing timeline.”
Sales Coach is an AI-driven product that uses a digital assistant to train agents to improve their sales call performance. The big benefit? As Victor notes, “Agents double the effectiveness of their call scores in FIVE calls!”
Check out this 30-minute demo video, featuring Victor with Ylopo’s Juefeng Ge, covering both products. (-Kevin)
AI Fast Facts
- More than 68% of companies reported increased use of AI tools for hiring – Recruitbetter
- 60% of teachers surveyed said they use AI in their classrooms – Forbes
- 51% of adults believe AI could help reduce instances of racial and ethnic bias – Pew Research Center
- 63% of consumers expect companies to use AI to personalize their experiences – Master of Code Global
- 69% of households in the US have at least one smart device – Juliety
Source: Megatrends by HP (-Korey)
AI Headlines
Brokers: What’s Your AI Strategy? 3 Things You Need to Know | 8/16/24 RISMedia
Avoiding fence-sitting: be pragmatic and seek convenience. That’s what brokers need for a successful AI strategy.
ReAlpha’s ‘super app’ dangles commission-free buyer agency | 8/20/24 Inman
This new AI-powered mobile app comes in the wake of recent NAR rule changes.
The US Government Just Banned Fake AI-Generated Reviews | 8/20/24 Futurism
The FTC hopes that passing these measures will help online shoppers avoid being duped by AI-spun assessments that fake legitimacy.
Google Gemini AI Adds New Features for Polishing Emails | 8/21/24 CNET
Gmail’s Help Me Write AI feature now has more options but requires a Google Workspace subscription.
This AI model lets you generate videos using only your photos | 8/22/24 ZDNET
Luma Dream Machine allows the use of both text-to-video and image-to-video prompts for AI video generation. (-Korey)
AI Quote of the Week
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