Stellar MLS has launched MLS Match, a referral network made available to Stellar agents, teams, and brokers in collaboration with Immobel, a global real estate technology firm. This innovative platform allows more than 300,000 agents and brokers to securely exchange referrals across markets worldwide, enhancing business opportunities for real estate professionals. The service is included in Stellar MLS customers’ subscriptions. There is strong support by other MLSs to participate in the MLS Match network. If you have not evaluated joining the MLS Match network – here is some background. This is a fast-expanding trend among MLSs. Stellar MLS joins Miami MLS, Omni MLS, and California Regional MLS, who are already on the network. Omni MLS is in Mexico, as well as 22 other South American countries. 

Immobel, known for its multilingual (19 languages) and global real estate tools (80+ countries), plays a critical role in expanding MLS Match’s reach by providing secure, seamless technology to manage cross-market referral transactions.“Florida is a prime destination for in-bound referrals, and we are thrilled to welcome Stellar MLS to the MLS Match network,” said Janet Choynowski, founder and CEO of Immobel. “Their involvement not only brings valuable referral leads to Stellar MLS customers but also enhances opportunities for other participating MLS Match organizations and their members, who can now easily connect with this dynamic market.” 

This is particularly impactful for Florida-based Stellar MLS. “A key element of our growth strategy is developing an international and domestic referral network for inbound and outbound referrals,” says Stellar MLS CEO, Merri Jo Cowen. “We are actively expanding our data sharing and collaboration efforts, and the MLS Match referral network provides the commerce component that is so vital in delivering business value.” With MLS Match, MLSs can demonstrate the proof of value delivered to subscribers by viewing the referral volume. 

MLS Match features multi-language support, automated agreements, real-time updates, and tools for tracking referrals, making it easier for Stellar MLS’s extensive network to connect with top firms globally. This partnership reflects a shared commitment to innovation, offering agents access to a larger pool of clients and increased opportunities in competitive markets.

How it works

MLS MATCH offers real estate agents a unique advantage by providing a platform where quality referrals are just a click away through the Stellar MLS dashboard. Here’s how:

  • Credibility and Trust: MLS MATCH is an accredited network, ensuring that every member and referral partner is a trusted professional. This credibility translates into leads more likely to convert into closed deals.
  • Secure and Compliant Transactions: Our platform prioritizes data security and compliance. You can focus on your business, knowing that every transaction and client interaction adheres to the highest industry standards.
  • Global Reach, Local Expertise: MLS MATCH connects you with clients from diverse backgrounds looking to buy in your area code. This global reach allows you to tap into new markets while providing the local expertise that clients value.
  • Refined Matching: Our advanced algorithms match you with the perfect referral partner for your clients based on their location, skills, language abilities, and specializations.
  • Transparent Tracking: MLS MATCH provides real-time tracking and reporting, allowing you to monitor the progress of your referrals. You are supported from contract to close.

It is important for brokers to make sure that their relocation directors and their agents have completed their profiles in MLS Match. Here is a Video about How to Customize Your Profile in MLS Match. The account is automatically created off of the roster of MLS subscribers, but there are many items that the agent needs to append to their profile – headshot, bio, experience, market area, etc. Agents who are highly focused on referrals will elevate referral leads with a strong profile and some key items like “languages spoken.”

Stellar MLS has created an excellent product page to support the launch. If you are an MLS that is looking to build out product pages for your service, then you may want to take a look at Stellar’s efforts. 

California Regional MLS has also developed a very nice product page for MLS Match that includes weekly webinars. 

Immobel also provides a product overview on their dedicated MLS Match website, but it is best to contact Janet Choynowski to arrange a personal conversation and get the most updated information about the network and its expansion.