A recent Mergers and Acquisitions workshop, hosted by WAV Group, revealed a startling truth: many brokerages are undervaluing their businesses by overlooking a critical asset—buyer agreements.
The workshop, moderated by WAV Group CEO Victor Lund, featured industry experts Brad Patt – BHHS Fox and Roach, George Slusser – WAV Group M&A, and David Gumpper – WAV Group Technologies, who shared insights on how brokerages can leverage buyer agreements to significantly increase their enterprise value.
Key Takeaways:
- Homebuyers as Assets: Brad Patt discussed how BHHS Fox and Roach pioneered the concept of treating homebuyers as assets in 2016, utilizing tools like Percy.ai to match buyers with properties and score their intent. Today, they are expanding that focus by creating best practices around buyer agency agreements.
- Buyer Agreements and Brokerage Valuation: George Slusser emphasized the importance of tracking buyer agreements correctly to maximize a brokerage’s valuation. Much like listing agreements become an asset of the brokerage, so do buyer agreements – but only if you can track them correctly.
- Tracking Buyer Agreements: David Gumpper outlined best practices for integrating buyer agency agreements in Transaction Management, CRM, and accounting systems for better tracking and management.
The workshop highlighted the untapped potential of buyer agreements in boosting a brokerage’s bottom line. By effectively managing and tracking these agreements, brokerages can position themselves for greater success in the competitive real estate market.
Want to learn how to unlock the hidden value in your brokerage?
Watch the full video of the workshop below.
For further guidance on developing a homebuyer management plan or exploring brokerage valuation and mergers, contact our M&A experts.
Don’t miss out on this valuable opportunity to maximize your brokerage’s potential.
Stay tuned for a follow-up case study from WAV Group on best practices in buyer agreement management.
Not a WAV Group subscriber?
Sign up for our newsletter to stay informed on the latest industry insights and trends.
