By Kevin Hawkins with Korey Hawkins | Vol. 2 Post 47
REAL AI is a human-created weekly roundup of all things related to artificial intelligence in real estate and emerging AI innovations in other sectors likely to impact our industry. We post a new edition every Friday, and our free newsletter is delivered every Monday.
More AI tips from NAR NXT
The first time I saw Marki Lemons Ryhal on stage, I was impressed by her energy, style, content, and sassiness. She clearly was a force to be reckoned with.
She also knows a thing or two about resilience. From surviving the foreclosure crisis to thriving in the pandemic, she has consistently pivoted her business to match the market. Her latest pivot? She’s become one of the earlier adopters among agents using AI tools to help her business.
She was on stage once again at the NAR NXT convention in Boston, departing practical advice about AI from a practitioner’s point of view. I always find her strategies to be highly consumable: bold, practical, and grounded in the realities of today’s real estate market.
Here are a few AI-related highlights she shared:
Think Like a Commercial Agent
Take a page from commercial real estate playbooks by implementing a “Letter of Intent” for buyer representation. Use AI tools to draft agreements, ensuring buyers commit to compensation before deals move forward. She points out that ChatGPT can help agents craft clear, compelling explanations of what sets them apart – helping to build trust and justify compensation agreements.
Blue Ocean Strategy
Marki encourages agents to use an underutilized resource, like ChatGPT, to help agents target overlooked client segments. She gave an example of how agents can position themselves as experts in underutilized down payment assistance programs or helping elderly buyers and owning that marketplace.
AI-Powered Content Creation and Translation
With a smartphone and a $38 monthly AI investment, Marki produces impactful marketing materials. She creates “faceless videos,” leveraging tools like D-ID and MidJourney to create narrated, engaging video content. She shared that this same strategy helped her son, a new agent, gain over 5 million views and added 1,300 contacts to his CRM.
Marki also uses AI for language translation, from tours to marketing materials, pointing out a ChatGPT superpower of knowing over 150 languages enables agents to reach global audiences and diverse markets. ChatGPT is a significantly better translator than Google Translate.
AI tools like ChatGPT also help Marki write scripts, create images, and develop negotiation strategies – significantly boosting workflow and time efficiency.
Marki has an unambiguous message for agents about AI: These tools are here to enhance what agents already do best: helping clients find their way home. Whether it’s creating a compelling value proposition, finding niche opportunities, or simplifying workflows, there are practical, accessible, and ready-to-use AI tools today. (-Kevin)
Tell-tale signs it was written by AI
We use ChatGPT every day. We were early adopters and gave OpenAI our credit card the day ChatGPT offered a paid version. Today, AI is part of our workflow and can often help us reduce time on a project by as much as 30%.
Spending all that time with ChatGPT also has taught us many of its strengths and weaknesses. It also has exposed us to its writing tendencies.
We often see real estate blogs – and sometimes stories authored by agents and published on a major trade media outlet – that we immediately identify as written by AI.
Good writing is good writing, whether a person or a bot writes it. The problem is that bots have some poor repetitive writing habits, plus bot-written content starts to look too similar in pace and style.
Before you cut and paste a ChatGPT written product that scores a 97 on Grammarly into WordPress, you should re-think how much re-writing you must do before publishing it.
We maintain a pretty comprehensive list, but here are a few things we believe are tell-tale signs that it was written by AI:
Participial phrase overload: This is a big one. ChatGPT and other bots love to use a participial phrase, especially in a lede, such as, “In the competitive real estate industry…” or “In today’s ever-evolving real estate market…” or worse, “In the dynamic world of buying and selling homes…”
Rigid heading hierarchies: Subheads in ChatGPT use a title case style like “Everything You Need To Know About Real Estate Tech”– every, single, time.
Stating the obvious: AI might write, “In the fast-paced world of real estate, agents are constantly seeking new tools to gain a competitive edge.” That sentence is filler. AI loves filler.
Cliché conclusions: AI-generated content frequently ends with phrases like “In conclusion,” “To sum up,” or “In summary,” which are generic and uninspired.
Lack of contractions: When was the last time you saw a contraction in an AI writing output? I can’t remember a single one. AI likes to keep a steady tone, avoiding contractions.
Final tip: ChatGPT uses a long hyphen. If you see something like this—throughout, that is often an AI indicator because you can also write it – this way, but ChatGPT never does.
Feel free to share your AI tell-tale signs with us: – Kevin
AI Fast Facts
- Only 1 in 5 companies say they’re very well prepared to defend against high-volume AI-powered bot attacks – Arkos Labs
- 56% of cybersecurity professionals said generative AI has increased the frequency of cyber threats against their company – Arkos Labs
- 88% of enterprises reported an increase in AI-powered bot attacks over the last two years – Arkos Labs
- 12% of C-suite officers and vice presidents are confident in their company’s preparations on AI – Arkos Labs
- 81% of AI enthusiasts said their organization has seen more sophisticated threats thanks to AI tools – Arkos Labs
Source: Axios (-Korey)
AI Headlines
Women to surpass men in gen AI use by 2025, research predicts | 11/20/24 ZDNet
The gender gap for AI adoption is closing fast.
Resi tech rollouts show AI race is a marathon, not a sprint | 11/18/24 The Real Deal
As the AI hype cools down, residential real estate brokerages are building on established tools.
YouTube Shorts Dream Screen aims to liven up your videos with AI magic | 11/21/24 Android Police
You will now be able to create AI-generated video backgrounds on Shorts.
CoreLogic’s John Rogers on AI, climate risk and land development issues | 11/19/24 HousingWire
Rogers and his data scientist team hope to push out more AI solutions across the real estate ecosystem.
ChatGPT Defeated Doctors at Diagnosing Illness | 11/17/24 The New York Times
Medical professionals are struggling with how to use AI efficiently.
(-Korey)
AI Quote of the Week
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