SERHANT. Technologies, a New York City-based real estate technology holding company, has successfully raised $45 million in its first equity funding round. The round was spearheaded by Camber Creek, a prominent venture capital firm specializing in real estate innovation, with participation from Left Lane Capital, a venture and growth equity firm focused on consumer and internet technology companies.

The funding will be strategically utilized to further develop SERHANT.’s proprietary AI workflow automation platform, S.MPLE, and to fuel the growth of its brokerage, educational technology (edtech), and content creation services.

Founded by Ryan Serhant in 2020, SERHANT. Technologies operates at the intersection of real estate, technology, and media. The company has achieved remarkable growth, exceeding 100% annual growth, and has established itself as a leading force in the industry.

Key Components of SERHANT.’s Flywheel Model:

• SERHANT. Studios: An award-winning production company dedicated to enhancing agent branding and business growth. The company boasts a strong social media presence with over 8 million followers and subscribers and a critically acclaimed Netflix show, “Owning Manhattan.”
• SellIt.com: A subscription-based sales training platform serving both B2C and B2B audiences, with a global membership exceeding 30,000.
• S.MPLE AI: A recently launched AI platform designed to automate administrative tasks for sales professionals and teams.

S.MPLE, the proprietary AI workflow automation platform is a full-service large action model revolutionizing sales workflows.

S.MPLE: Revolutionizing Sales Workflows

S.MPLE, SERHANT.’s flagship AI platform, is a full-service large action model that streamlines and optimizes sales workflows. Since its launch, S.MPLE has completed over 1,400 requests, saving agents more than 5,000 hours of valuable time. The platform’s effectiveness is underscored by its impressive 97 NPS score and a 95% repeat usage rate within five days.

Investor Confidence in SERHANT.’s Vision

Jeffrey Berman, General Partner of Camber Creek, expressed strong confidence in SERHANT.’s potential to transform the real estate industry through its innovative content-to-commerce engine. He highlighted the company’s seamless integration of technology and real estate expertise as a key driver of its exponential growth.

Harley Miller, CEO and Managing Partner of Left Lane Capital, emphasized the global nature of the real estate industry and the importance of a strategic blend of selling expertise, technology, content, education, and creativity. He lauded Ryan Serhant’s mastery of this flywheel business model and SERHANT. Technologies’ ability to empower real estate professionals with the necessary tools and technology to excel.

Continued Growth and Expansion

SERHANT.’s success is attributed to its bold marketing strategies, cutting-edge technology, engaging content, and a steadfast commitment to agent development and industry advancement. The company has achieved an international presence through its expertise, high-quality content, social media engagement, and digital education programs.

Currently operating in eight states with over 800 agents and 100 employees, SERHANT. is rapidly expanding its footprint, opening approximately two new markets each month.

About SERHANT. Technologies

SERHANT. Technologies is a venture-backed real estate technology holding company comprising SERHANT. brokerage, SERHANT. Studios, SellIt.com, and S.MPLE AI. Founded by Ryan Serhant, the company is dedicated to revolutionizing the way real estate is perceived, bought, and sold.

About Camber Creek

Founded in 2011, Camber Creek is a global financial platform focused on driving innovation in the real estate industry. The firm invests in and scales technology companies that are transforming the sector. With nearly $1 billion in assets under management, Camber Creek has established itself as a leading real estate technology venture firm.

About Left Lane Capital

Founded in 2019, Left Lane Capital is a global venture capital and growth equity firm investing in internet and technology companies with a consumer focus. The firm partners with entrepreneurs who are creating category-defining companies across various growth sectors.