By Kevin Hawkins with Korey Hawkins | Vol. 2 Post 52
REAL AI is a human-created weekly roundup of all things related to artificial intelligence in real estate and emerging AI innovations in other sectors likely to impact our industry. We post a new edition every Friday, and our free newsletter is delivered every Monday. Please subscribe here!
Top 5 AI stories of 2024
During the last year, we amassed real estate-related AI content that included more than 100 original features, 250 AI facts and links to impactful AI videos, over 270 links to AI stories of the week, and 50+ AI quotes of the week.
Here are our Top 5 AI stories of 2024:
- Crazy about Canva: One indispensable AI-powered tool that can benefit most agents is Canva, the online design platform we first used nearly a decade ago and besmudged. Today’s Canva makes us raving fans – primarily because of the AI tools that have made it Photoshop with an easy button. For social media posts, it is irreplaceable. For photo or image cleanup, it’s a rock star. It’s the best $10 a month an agent can spend on any standalone AI tool available today. – May 24, 2024. Also, read our follow-up piece, “Canva AI for photos rocks” – Nov. 29, 2024
- Will you wear AI?: In 2023, we first wrote about wearable AI – the AI Pin, the Rewind Pendant, and Meta Ray-Bans. Only one has thrived – the Meta Ray-Bans – and it was the only one we bought and tested at iOi this year. It was one of the hottest holiday gifts, making Oprah’s “Favorite Things 2024″ list. We cover a downside to this computer vision tech in this piece, but the upside for real estate agents will only get better with each Meta AI update. – Oct. 4, 2024
- Stranger Danger: We are at once AI advocated and alarmist, sharing the good, the bad, and the ugly about AI to help keep real estate professionals well aware of the downsides of AI. Unfortunately, bad actors are leveraging AI, and the quality of scams is getting harder and harder to distinguish between fake and genuine. From ransomware and data poisoning to identity fraudsters and pig-butchering, this post provides links to understanding some of the most frightening risks. Fortunately, AI also is being used to identify and combat these risks, as it is truly becoming an AI versus AI battle. – Oct. 11, 2024
- Tell-tale signs it was written by AI: When you use ChatGPT often enough, you quickly learn to identify AI-created content. We see it every single day. This is a must-read piece for all real estate professionals. We provide a sample list of what to look for when identifying AI-generated content. The key to using ChatGPT to create content is knowing how to use it, and hopefully, readers of this newsletter have learned many of the best practices we’ve shared, including detailed prompts (GIGO), iteration, iteration, iteration, and making sure to make everything you write in your own voice, using the words you use. – Nov. 22, 2024
- AI agents are the next big thing: 2025 will be the year of the AI agent. That’s not just our take but the consensus of headlines from AI news coverage as we head into the new year. What is an AI agent? This post is an essential quick primer. AI agents will be the digital assistants real estate agents have been waiting for. Keep your eye on Apple and the iPhone’s upcoming Apple Intelligence features. – May 3, 2024
Honorable mentions: No PR? AI will make you a ghost!, Survey reveals real estate’s heavy use of AI, ChatGPT 4ooooh, The magic of the prompt, AI tech must stop overpromising and underdelivering, Top AI tools for Realtors, Debunking ChatGPT Myths and Avoid AI recording devices.
AI Fast Facts
- 44% of SEO Specialists believe AI will have a positive impact on their SEO strategy – HubSpot
- 93% of companies review their AI-generated content before publishing it – SEMrush
- 68% of marketers are looking to automate tasks or use an AI-powered service – Search Engine Journal
- 51% of e-commerce companies use AI to provide a seamless experience – Gitnux
- 31% of non-AI adopters are worried about content quality and originality when considering AI adoption – Influencer Marketing Hub
Source: Taylor Scher SEO (-Korey)
AI Headlines 
Tech That Will Change Your Life in 2025 | 12/26/24 Wall Street Journal
AI systems will not just create but do in 2025.
10 AI Predictions For 2025 | 12/22/24 Forbes
Meta will start charging for its Llama model, AI agents will go mainstream, and more AI forecasts for the new year.
AI features dominating tech heading into 2025 | 12/24/24 CBS News (video)
A look at the impact of AI features by Apple Intelligence, Google Gemini, and SearchGPT in 2024.
Get Ready to Pay the “AI Tax” Next Year | 12/24/24 Inc.
AI spending will increase in 2025: Is the juice worth the squeeze?
Why ethics is becoming AI’s biggest challenge | 12/27/24 ZDNET
Creating ethical AI is not just a technical problem, but a socio-technical one. (-Korey)
AI Quote of the Year
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Content suggestions welcomed – and what was your “Quote of the Year?” : email korey@wavgroup.com
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