In a tech landscape obsessed with automation, one company is boldly challenging the status quo. Rayse, the PropTech company founded by industry leaders and influencers and backed by even more, is proving that real estate technology isn’t about replacing agents—it’s about empowering them. By designing a solution that makes an agent’s value crystal clear, Rayse is rewriting the rules of how technology can enhance professional relationships in the home-buying journey.

Unlike many platforms and portals that seek to minimize human interaction, Rayse amplifies the agent’s expertise, creating a transparent, engaging experience that benefits both professionals and clients. This isn’t just another software update—it’s a fundamental reimagining of how technology can strengthen, rather than substitute, professional connections – and the company has definitely got my attention in a sea of AI-bot-inspired technology.

Prior to this week’s enhanced (aka V2) roll-out, I got to dig in deep with the minds behind the platform to see how they are serving agents and consumers alike. Here’s some of my favorite takeaways.

THE LISTING PRESENTATION ON STEROIDS

Finally, a sexy listing presentation that looks and feels like it was designed by Apple! The non-linear presentation allows agents and consumers to navigate through a high-end, interactive overview of the real estate journey, putting the agent at the center of activity for their clients. This experience is all about providing value and delivering a digital experience that clients expect in all aspects of their life.

DATA AGGREGATION

Every email, phone call, appointment scheduled, contract written, etc is logged and recorded under each customer journey. This not only provides transparency into the daily actions between client and agent, but it also reinforces the continued value of working with an expert in their field. Why is this so important? In a recent WAV Group survey, consumers believed that their real estate agent spends an average of 10-hours assisting with their real estate transaction, where realistically the hours lean closer to 80.

CUSTOMIZABLE WORKFLOWS

Rayse’ users are able to create custom client journeys, setting milestones specific to their business / brokerage practices. On the back end, there’s a simple agent portal that allows these journeys to be easily created and replicated again and again, while on the front end the client portal provides a modern, streamlined customer interface that makes interaction with every step of the real estate process visible and easy.

 

All in all, it’s always impressive to see a company that’s figured out how to solve some of the fundamental challenges in the real estate industry, bringing actual value to their clients and driving ROI. While many legacy-ridden companies struggle to evolve their tech stack to today’s ever-changing environment, Rayse has been able to make a clean start in delivering a tool that allows agents to “own” the commission conversation and reinforce their value, again and again. Right now, the platform is only being sold at the brokerage level, although the company plans to expand into agent sales at a later point.

IF YOU’D LIKE TO LEARN MORE ABOUT RAYSE:

Press release follows.

Rayse Owns ‘Agent Value’ – A Bold New Approach to PropTech That Transforms the Agent-Client Relationship

SAN FRANCISCO – Feb. 6, 2025 – Rayse is redefining the real estate technology landscape, establishing itself as the undisputed leader in Agent Value. Unlike traditional PropTech, which has focused on automation and disintermediation, Rayse takes a completely different approach. One that amplifies the agent’s role rather than diminishing it. Built by a unique collaboration of industry experts, top-performing agents, and visionary creatives from outside the real estate world, Rayse is not just another platform. It’s a reimagination of how real estate technology should work.

By blending cutting-edge design, structured transparency, and deep industry knowledge, Rayse delivers an experience that is both radically different and instantly indispensable. Nothing in the industry looks, feels, or functions like Rayse. From the way it presents information to the way it strengthens the agent-client bond, this platform introduces a level of clarity and engagement that real estate has never seen before.

Rayse: The Platform That Proves Agent Value

Rayse isn’t just a tool, it is a strategic advantage. It ensures that homebuyers don’t just experience the process; they understand it. For too long, agents have struggled to demonstrate their true impact, buried beneath a sea of unstructured information and disconnected tools. Rayse changes that by structuring the entire home-buying experience around the agent’s expertise.

Core Features that make Agent Value Visible:

  • Rayse Buyer’s Presentation – A groundbreaking tool that transforms the initial consultation into a structured, high-impact experience. Instead of vague explanations, buyers get a clear, engaging journey that shows exactly how their agent adds value at every step.
  • Client Portal – Unlike static transaction trackers, Rayse delivers a real-time, fully transparent client experience that keeps buyers informed without overwhelming them. From offer comparisons to tour feedback, buyers get what they need, while agents control the narrative.
  • Closing Report – The final, undeniable proof of an agent’s value. Every strategic decision, every negotiation win, and every key milestone is documented, making it crystal clear why a great agent makes all the difference.

A New Vision for Real Estate Technology

For years, PropTech has chased automation, assuming that technology should replace agents. Rayse takes the opposite stance: technology should elevate agents, making their expertise more visible and their client relationships stronger. This fresh approach – shaped by a diverse team of real estate professionals, outside-the-box designers, and top-tier creatives – has resulted in a platform that feels more intuitive, more dynamic, and more impactful than anything the industry has seen before.

“The problem with traditional PropTech is that it focuses on process, not people,” says Rayse Co-CEO, Christian Dwiggins. “We’ve built Rayse to show what agents actually do to prove their value in a way that clients can actually see and feel. This isn’t a gradual improvement on old systems. It’s a completely new way of thinking about real estate technology.”

About Rayse

Rayse is the real estate platform designed to prove Agent Value at every step of the home-buying journey. Built with industry expertise and creative innovation, Rayse offers a radically different experience. One that prioritizes transparency, client confidence, and agent success. For more information about Rayse and its transformative impact on the real estate industry, please visit www.rayse.com.

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Media Contact

Contact pr@rayse.com. Additional company announcements may be found at www.rayse.com/blog.