A company wins a distinguished award from a client and posts the announcement on its blog. That’s great—but it’s also a missed opportunity. This kind of recognition isn’t just a news item. It’s marketing gold.

When a company gets third-party validation like this, it should be everywhere. A blog post is a start, but surround sound marketing ensures the message is seen, heard, and acted on across multiple channels. Here’s how to turn an award into real business impact.

Make the award work harder

• Write a whitepaper. Show, don’t just tell. A case study detailing how the company’s product helped its client win big will build credibility and create a lead-generation asset.
• Host a webinar. Invite prospects to learn how the company’s product delivers results. Better yet, feature the award-winning client as a guest.
• Get on stage. Industry conferences are looking for great stories. Submit the CEO as a speaker or secure a panel spot to showcase the company’s impact.
• Invest in a strong trade show presence. Feature the award at upcoming events. Make it a highlight at the booth, integrate it into signage, and train staff to use it as a conversation starter.
• Send a press release. Media outlets won’t cover what they don’t know about. Get the news out through industry publications and wire services.
• Take over social media. A one-time post isn’t enough. Build a campaign that includes visuals, client testimonials, and behind-the-scenes content.
• Run an email campaign. Tell current and potential customers about the award, invite them to download the whitepaper, and drive attendance to the webinar and trade show booth.
• Use paid marketing to amplify the message.
• Run PPC campaigns on Google and LinkedIn to target key decision-makers.
• Launch retargeting ads to stay top of mind with people who engage.
• Invest in sponsored posts on leading publications to extend reach beyond existing followers.

Own the story, don’t let it fade

Companies work hard to stand out. When a client publicly validates a company’s impact, it’s a chance to gain even more momentum. The right marketing approach turns recognition into demand, and demand into revenue.

An award is more than an honor—it’s a marketing engine. Use it.

This playbook works. Sure, it’s a lot of work but the outcomes are remarkable. Also, if you land a new customer, the same playbook works!

Don’t let a short media cycle get lost. If you need help – contact us below.