CoreLogic has officially changed its name to Cotality, a rebrand only – it’s a directional shift in how the company wants to be seen and understood across the core industries it serves:- real estate, banking, and insurance. Where CoreLogic felt analytical and centered around structure and data, Cotality suggests something broader: a connected, intelligent ecosystem built for modern real estate, finance, and AI-powered services parked on top of a huge real estate data cloud.
The name itself is intentional. “Co-” brings to mind collaboration and connectivity – carried forward from the CoreLogic brand. “-tality” leans into ideas of wholeness and completeness. Together, they suggest an all-in-one platform with real-time intelligence and seamless automation. It’s a name that feels current, even aspirational, without losing the trust built under the CoreLogic brand.
What this means for real estate professionals
This rebrand is a name change and attitude shift. Cotality isn’t starting from scratch, and CoreLogic has not changed in any other way. The services and data tools agents know remain in place, but they’re now part of a system that’s smarter, more flexible, and built to support how people actually work in the field today.
How Cotality is evolving its promise
- The company is building on its leadership ambition with data and is focused on leveraging that data for AI and machine learning capabilities.
- It’s leaning into faster, more intuitive tools that bring real-time insights directly to MLSs and the agents and brokers that rely on their products.
What you need right now
- Matrix and other product names remain the same
- Look forward to the company’s focus on streamlining the buying experience for clients while staying efficient and mobile.
- Expect to uncover new business during slower markets through repeat clients and referral tools around home ownership and home value monitoring.
How Cotality plans to deliver
- More tools that automate routine tasks and make managing digital workflows easier.
- More AI-driven insights available in minutes – not months – from a database with over a billion property intelligence points.
- Technology that’s purpose-built, like AI image search inside OneHome, Cotality’s client engagement portal.
- A continued relationship with the people and services agents already trust.
Empowering agents to focus on relationships
Cotality targets product development, making spending time with clients easier than being buried in admin. With automation and intelligent tools, agents can focus on what matters most: building trust and growing their business. Listing Add/Edit automation with AI is a clear example of this.
More insight, less guesswork
When agents have the whole story behind a property, they earn repeat business and referrals. That’s what the Cotality brand delivers – a comprehensive view of every home and neighborhood, backed by more than a billion data points.
Innovation that has a purpose
Cotality doesn’t release technology just to check a box. Every product or upgrade is designed to make the agent experience smoother, faster, and more reliable.
CoreLogic built its name on deep data and reliability. Cotality builds on that foundation but adds connection, clarity, and the kind of flexibility professionals need in today’s real estate landscape.
