MLSs have done a great job of embracing the Real Estate Standards Organization, the RESO Data Dictionary and RESO Web API. Today, 93% of all REALTORS® in America work with MLSs that are RESO Certified.
RESO volunteers have worked tirelessly for years to get us to this stage. MLSs have done the hard work to make RESO data standards available to their members and technology partners.
We’re on the cusp of greatness with RESO. While just about all brokers in America can leverage RESO standards on their website, CRM and other marketing solutions now, very few are aware of the power of RESO standards.. Even fewer understand the inherent value of a consistent set of fields across every MLS in America and how that will make it a lot easier for innovative products to launch in even the smallest areas.
What needs to be done? MLSs need to help brokers understand how RESO standardized data delivered via the RESO Web API will help them bring new technology solutions to market and differentiate their messaging, lead gen, market statistics and green marketing.
The industry needs to drive DEMAND for RESO Data Dictionary and Web API based data feeds. We will know that we have done our job when brokers insist on using RESO data feeds delivered from their local MLS to fuel their IDX and technology solutions.
It’s incumbent upon all of us to promote the advantages and availability of RESO-certified data feeds so that technology companies and brokers can take advantage of this powerful resource.
FREE RESO Marketing Toolkit
WAV Group has helped RESO create a Marketing Toolkit complete with promotional content, webinars, banner ads, presentations, logos and other elements designed to help you promote the availability of RESO data feeds in your local market.
We would like to encourage every MLS to take advantage of these FREE marketing resources to help increase utilization of RESO certified data.
It’s a very tangible way to demonstrate how much you are looking out for your broker’s best interest. If you can support your technology partners to convert to the RESO Data Dictionary, you will be doing your subscribers a great service.
Click HERE to see a presentation of all of the components of the Marketing Toolkit delivered at the 2017 RES0 Technology Summit.
It’s really easy to take advantage of this free marketing service.
Sign up for the FREE Marketing Toolkit HERE
Simply click on this link and complete a short questionnaire.
Once you complete the questions below, RESO will reach out and work with you to provide you with all of the marketing materials that you believe will be valuable in your local efforts to build adoption and usage of RESO data.
We thank you for your continued support of the important work that RESO is doing on behalf of our industry.
If you have any questions feel free to reach out to Kristan@reso.org or me at Marilyn@wavgroup.com and we will be glad to help you.
