By Kevin Hawkins with Korey Hawkins | Vol. 3 Issue 6
REAL AI is a human-created weekly roundup of all things related to artificial intelligence in real estate and emerging AI innovations in other sectors likely to impact our industry. Note: This content will soon only be available via our free newsletter, delivered every Monday. Please subscribe here!
ChatGPT yourself
For years, we’ve recommended that you “Google yourself” to see what the world’s largest search engine says about you. What does Google say about you? Today, it may be far more crucial to “ChatGPT yourself,” your company, and your products and services to learn what it says.
Creating a digital footprint used to be about SEO. Today, it’s more than that. It will influence what the top Chatbots discover about who you are and what you do – as an individual and a company.
When you ChatGPT yourself – and you should also repeat this exercise in Gemini, Claude, and Perplexity – pay careful attention to the words in the descriptions. Are these the words you use to describe yourself, your firm, and its products? Or are they someone else’s words?
Relying on someone else to write your narrative is risky business. They could coin a phrase or remark that can be attached to you, like a false bio addition in Wikipedia that you can’t delete.
You need to be your best storyteller and repeatedly tell that same story everywhere to create an indelible digital footprint. In your press material, in every news release, bio, blog post, and media interview, you need to convey your core messages – again and again. That’s what the Chatbots will learn from, and that’s what your ChatGPT results should reflect: your words, not someone else’s.
The best news is that you can teach the Chatbots your story and influence the word choice – and should. Success means being very deliberate in your goal to have Chatbots describe you and your company with the words you use.
As we’ve written, you could be invisible to Chatbots if you don’t create and maintain a constant flow of communication to feed your digital footprint. That’s one of the real benefits of paid wire services (GlobeNewswire, PR Newswire, etc.) today, as they are a trusted source that Chatbots use to learn about you and your firm.
Now go ahead, ChatGPT yourself, and see the results. If those are not your words, capture the results and use them as your benchmark to eventually get a result that tells your story with your words. (-Kevin)
AI Liner Notes: Newsbites
AI transparency, please. While the majority of US consumers think that media publications should always cite AI use when it generates content, breaking the numbers down by generation reveals gaps. GenZers are less insistent, and Boomers are the most insistent. This graph from the eMarketer survey breaks it down.
Operator, could you help me place this call? If you spend $200 a month for ChatGPT Pro, you’ve gained early access to OpenAI’s first agentic tech, a beta version of an AI agent called Operator. NY Times reporter Kevin Roose sprang the big bucks to check it out and wrote about it (see link in the AI headlines below). He had Operator order and deliver lunch for a friend from DoorDash, automatically respond to hundreds of unread LinkedIn messages, book a dinner date at a restaurant, and schedule a haircut. Bottom line: “Operator was usually more trouble than it was worth. Most of what it did for me, I could have done faster myself, with fewer headaches.” But he adds, “I think it’s a mistake to write off AI agents. When they become more capable, they could start to substitute for human workers in some occupations.”
How deep will ChatGPT go? Axios, our favorite go-to source for general AI news and insight, tested ChatGPT’s new Deep Research, which is currently only available to Pro subscribers. It compared Deep Research capabilities to Google’s Gemini efforts, which have similar capabilities. ChatGPT explains that “Deep Research takes large, complex files, analyzes vast amounts of data, identifies key insights, and distills intricate information into clear, concise, and actionable knowledge.” The clear winner was ChatGPT, but again, the reporter cautioned that other users have experienced “hallucinations” (make things up and state them as if they are facts). The conclusion, “I wouldn’t say Deep Research is ready to join the staff – but it’s certainly a promising intern.” (-Kevin)
AI Facts
- 90% of marketers say they will have budgets for AI tools in 2025 – Invoca
- 38% of marketers are concerned about the authenticity of AI-generated content in influencer marketing – Influencer Marketing Hub
- 69% of marketers have integrated AI into their marketing operations – Analyzify
- 71% of marketers believe that AI can outperform humans in certain tasks – Intersog
- 72% of companies are implementing AI in their marketing and sales operations – McKinsey
Source: Zebracat (-Korey)
AI Headlines
HAR launches AI-powered Redesign tool | 2/4/25 Houston Agent Magazine
Houston consumers can use AI online to customize their dream homes virtually.
2025 is the year AI hyper-personalization redefines Realtors’ success | 2/3/25 Real Estate Magazine (Canada)
This year is an opportunity for AI copilots to offer competitive advantages to agents.
Amazon’s AI revamp of Alexa assistant nears unveiling | 2/5/25 Reuters
It is being touted as the most significant upgrade since its launch a decade ago.
Real Estate Meets AI: Boosting Property Sales with ChatGPT | 1/30/25 iTMunch
ChatGPT is becoming integral in multiple aspects of real estate.
AI-Driven Data Center Construction Boom Reawakens Old Battlegrounds | 2/4/25 Propmodo
The data center building race is heating up in the AI industry. (-Korey)
AI Quote of the Week
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