In a rapidly evolving real estate landscape, the role of the agent has never been more scrutinized… or more essential. In a recent webinar with the co-founders of the startup Rayse, James and Christian Dwiggins, we tackled a pressing issue in the industry: how to empower agents to confidently demonstrate their value in every step of the home buying journey.

As consumer skepticism around agent compensation grows, it’s becoming increasingly important for agents to be equipped with the right tools and messaging to articulate their worth and command a reasonable commission. Consumers don’t really know all of the work that agents do to earn a commission, now with Rayse, agents share their work. “Agents are the backbone of this industry,” the Dwiggins brothers emphasize. “They’re not just facilitators; they’re the architects of the American Dream.”

The conversation dives into the unique challenges agents face today, from explaining commission structures to maintaining trust and transparency in a tech-saturated market. Rayse is positioning itself as a solution; designed to help agents “own the agent value conversation” by offering modern tools that enhance communication, collaboration, and service. Rayse aspires to eventually compile every bit of work that an agent performs for a client. Already, the software has made remarkable strides. 

More than just another real estate platform, Rayse is focused on building stronger agent-client relationships, promoting accountability, and ensuring agents can showcase the expertise that justifies their commission. In doing so, it aims to “raise the bar” on what clients expect—and what agents deliver.

As the Dwiggins brothers put it: “When agents are empowered, everyone wins.”

You can watch the recording below!