Smartphones in Real Estate Off The Charts
Smartphones are becoming extremely popular, especially now that AT&T, the largest mobile phone service provider in the United States is heavily promoting $99 smartphones. Growth of the smartphone market is being driven by adoption of BlackBerry and other brands, but NOT by phones with the Palm operating system.
The market is projected to have 30% compounded annual growth for the next five years.
According to In-Stat, a leading technology company identified the following:
- All Smartphone OSs (other than the Palm OS) will grow at double digits over the next five years.
- A smartphone user that travels has twice the ARPU (average revenue per user) of a typical feature phone user because most users get email and other services on their phone in addition to traditional phone service.
- Smartphone use will grow mostly from use as a laptop replacement, and as a tool to help manufacturers develop feature phones.
REALTORS® are also aggressively adopting the technology. According to NAR’s 2007 Realtor Technology Survey, 58% of REALTORS® are projected to own a smartphone within 12 months.
WAV Group recently published a survey about smartphones called the 2007 WAV Group Smartphone Satisfaction Survey which help identify why REALTORS® are adopting this technology so aggressively. Many believe smartphones are a key tool in their arsenal for success. They believe it helps them be more professional and importantly more responsive to their customers.
If you would like a hard copy of the study, you can contact WAV Group at marilyn@wavgroup.com and we’ll be happy to send you one.
