Howard Hanna Launches AI Driven Natural Language Search Ahead of National Portals
The integration of ListAssist HomeSearch on Howard Hanna's website is a strategic move to offer clients a more efficient and tailored property search process.
If you didn't find what you were looking for, try a new search!
The integration of ListAssist HomeSearch on Howard Hanna's website is a strategic move to offer clients a more efficient and tailored property search process.
Lundy provides the AI that sits on top of SalesCore (the developers of MetroList.com).
Artificial Intelligence is stated by many futurists and pundits as THE next big thing. When fully realized, the impact of AI is going to be bigger than anything we have ever seen including the invention of the internet. Launched in 2016 in sunny Barcelona, Spain, Restb.ai took shape when CEO, Angel Esteban, was searching for a home for his wife and newborn son.
Natural Language Processing (NLP) as a subcategory of Artificial Intelligence has continued to grow in its practice by the real estate industry. This growth is evident as seen by the proliferation of chatbots on real estate websites and new innovative products like Homebot – who won the 2018 Realogy FWD Innovation Award. Let's dip into Natural Language Processing and how to use it for SEO in real estate blog articles.
At WAV Group, we like to look under the hood at what the top property search sites in America are doing to engage consumers and boost performance. In some cases, we work with the site owner and have access to their analytics (ie Google Analytics or other). In other cases, we use benchmarking tools like Hitwise and ComScore to get a glimpse into what these top performers may be doing. The results are interesting.
When the Department of Justice and the National Association of REALTORS® agreed to a settlement that made virtual office website platforms available to every broker in the Nation, WAV Group expected widespread adoption and innovation of client servicing tools leveraging full/VOW data. It did not happen. Perhaps it was because of the economy was slumping or perhaps it was because of category killers like Listingbook, rDesk, and AgentAchieve. Regardless, we have kept our eyes open for innovation. A Silicon Valley based company called RealScout jumped up on the radar in a significant way this week with the announcement of over [...]
Move spread the news this morning that MRED (Chicago) MLS PIN (Boston and most of Mass) and SFAR (San Francisco) have all entered into agreements to offer the FIND product. If you are not familiar with FIND, it is a product that was the early candidate for the National Association of REALTOR's Property Library. It ties all of the active listing data on Realtor.com to a suite of extensive property attributes ranging from demographic data to flood maps to airplane fly over zones and noise. The Find products sits at the top of the page when the agent is logged [...]
Google has expanded their search strategy by adding in a new search option: Real Estate. As you may recall, Google first launched their property search solution by placing a quick search bar above the search results for key words like 'san francisco real estate.' That search functionality was always demarked with the term 'beta' and now seems to have gone away. We suspect that it may have deminished advertising revenues. Here is a video demonstrating Google's new strategy. Map based search and natural language search seem to be providing better results than typical form based searches - something to keep [...]
It's time for Plain Language in Real Estate Property Search I was reminiscing this weekend about the fun of my childhood which largely centered on Western New York lakes and lake cottages. It inspired to do some research around Buffalo and neighboring waterfront areas on the Canadian shores as well. I know the area pretty well, but I was not sure of waterfront home values so I began to do a web search. After completing the process, it reminded me again that property search still has a long way to go. When I typed in "waterfront homes for sale in [...]
Recently I was asked by a client about their Alexa rankings. it seems that few people understand that Alexa gets its rankings data from browsers that have the Alexa toolbar installed. That’s a fairly small sampling, as well as a skewed one, as many savy individuals believe that having that tool installed in thier browser is like having spyware on your computer. alexa does measure the popularity of your site – but only for that minority focus group. The reality today is that 90% of the traffic to agent and broker websites come from people typing in the URL (look [...]
By Kevin Hawkins with Korey Hawkins | Vol. 2 Post 36 REAL AI is a human-created weekly roundup of all things related to artificial intelligence in real estate and emerging AI innovations in other sectors likely to impact our industry. We post a new edition every Friday, and our free newsletter is delivered every Monday. Zillow’s AI stumble Real estate agents often get very excited when they first read about an AI breakthrough they believe can help them. They download the app or AI agent, but too often, the promised AI feature does not deliver, and elation turns to frustration. [...]
MOVE published a release today announcing that Errol Samuelson has been promoted to Chief Strategy Officer, expanding his role at the company. The full press release is below. You may not know that Errol was once part of the most powerful team in real estate. I call them the four horseman - Errol plus Marty Frame, Prem Luthra, Ben Grabowski. All four have gone on to great success. Marty Frame is a leader at RPR. Prem Luthra is a leader at Real Estate Digital. And, Ben Grabowski is a leader at CoreLogic. They play pivotal roles in four of the [...]