Following in the path of Homefinder, Trulia, and Zillow, the Nation's 4th largest portal - Homes.com has announced that they are seeking to partner with Newspapers to offer online property search. Moreover, they are offering this service to Newspapers for free, in line with others. The new twist is that Homes.com seeks to leverage the relationship that Newspapers have with advertisers to develop a sales channel for their other products. The announcement of the new strategy is coupled with the launch of their first newspaper partner. In this case, it is actually an announcement of a partnership with 50 newspapers [...]
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It looks to me like the Inman Conference in August of 2007 accurately marked the shift from Newspaper advertising to print advertising in Real Estate. Way to go Brad! I think you may have placed the thorny crown upon the king that gave you life as a writer (Although I think that the Chron still does very well compared to their peers in other cities). Nevertheless, so it was that real estate began to spend more dollars advertising online, and so it continues today. But there is a bright light in this story. Take a careful look at what [...]
Now that blog readership has passed newspaper readership in most US communities, I wonder what is next for blogs. Today, blogs are all about open access to content. Indeed most bloggers are expressly interested in having readers “share” their blog content, and even provide socialization tools that allow readers to republish the blog content to any number of sites like Twitter, Facebook, Digg, Stumbleupon, etc. As the plummet of newspaper readership continues, what happens to the writers? It is easy to hate the newspapers, but the writers have fans. Today, despite the efforts of unions, newspapers have been faced with [...]
Advise to REALTORS - Budget your online advertising first and make it 50% of your total marketing budget. Advertising in newspapers is overly expensive, few people under 50 use them, and many who do are just a little out of it. Professionals today are reading their Blackberries iPhones and iPads every waking hour of the day and consuming news in real time, shopping for summer homes, and waiting for business opportunities to ping them from somewhere. Print does not attract people who want to own a fine watch, let alone a half dozen of them - sitting in an automatic Swiss [...]
A clearly communicated story is the backbone of a strong marketing strategy. And the basis for your communications tactics.
I am so honored to be included in Texas REALTORS® Magazine article Real Estate Trends to Watch for in 2019. The industry experts quoted here have delivered some great food for thought about the best ways to be successful in 2019 and beyond. Check it out! By Ward Lowe February 01, 2019 Real estate is an industry of continual change. Four real estate experts talk about what to expect in the future and how to leverage your marketing, strategy, and technology to achieve more success. NOBU HATA Director of Member Engagement, National Association of REALTORS® REALTORS® and brokerages need to [...]
I was inspired by a Facebook post the other day that asked the question – “Name One Thing That Government Has Made Cheaper and More Efficient.” Ok – it was not really a question. But it was a command that begged a question.
My dad grew up, pre-Depression, on Beacon Hill in Boston. As a kid, we took a lot of road trips. Because my dad worked for Westin Hotels, we stayed at a lot of nice places in big towns for free. My favorite road trip when we lived in Chicago was visiting Boston and the New England area. I had been back a couple of times for business and always loved visiting this city. After this last week at NAR, I absolutely want to go back – but next time for a vacation.
It’s been a remarkable past few weeks. In September I started my 5th year heading up WAV Group Communications. I can't remember a time in my PR career over the last three decades when I worked so hard but had so much fun. I've enjoyed an exhilarating streak of success for my clients that have made the long hours well-worth those moments of drudge.
The National Association of REALTORS® put forth a great concept for REALTOR® Associaons to launch in their local markets called Open House Weekends™. The idea is born around cooperation between advertising companies and local Associations to pull together an open house blitz.
There is little doubt about the value that an MLS provides to brokers though the IDX and VOW services it offers. The ability for a broker or agent to have a full feed of MLS data to deliver a property search solution to their buyers is vital, and part of the centerpiece of cooperation between brokers that is foundational to MLS. IDX is a good thing.
In this day and age, it is ridiculous to be on a property site and see active listings with no images included. If we want to give sellers the marketing exposure their property deserves and buyers the shopping experience they require, then it’s time to get us past this problem once and for all!