Just as the Olympics have created one of the world's most enduring brands, real estate professionals can build lasting, impactful brands by following a similar blueprint. Drawing inspiration from the Games, let's explore four fundamental components of a successful brand strategy that can elevate your real estate business to Olympic heights.
In the bustling marketplace of ideas and products, one skill stands paramount: the ability to excite your audience and stir emotion. I’ve always been a strong believer in the idea that emotions will sell more than any “feature vomit” ever will, and it’s a tried and true process with some of the world’s largest brands:
A compelling email subject line is what’s going to land you in the inbox, enticing your audience to open and engage with your content. Below are five proven tips for crafting effective email subject lines, as well a list of words and/or phrases that deliver results.
As we stand on the cusp of a new year, real estate agents across the United States are gearing up for the challenges and opportunities that the new year presents. This offers brokers a key opportunity for connection, mentorship and guidance in annual business planning exercises. Whether this is accomplished through group sessions, one-on-one mentorship, or virtual training and resources, assisting your agents with establishing obtainable goals and developing a measurable path for success plays a big part in your annual recruitment and retention efforts. I work with many brokerages each year in the development of strategic annual planning programs. Below are my tips, tricks and strategies for brokers looking to stand out from their peers and serve as true servant leaders.
Both brokerage and candidate are aiming for perfect alignment, so expect brokerage recruitment objections from prospective agents.
Recruiting real estate agents is a crucial task for any brokerage. It's essential to ask the right questions during the interview process.
We extend our heartfelt gratitude to Barbara O’Rourke of Allen Tate Realtors® and Brenda Thompson of HomeSmart Stars, who participated in our recent webinar, "Winning RecruitmentStrategies for Finding the Right Agents." This insightful webinar, moderated by Bondilyn Jolly, WAV Group’s Marketing Division Leader, shed light on invaluable agent recruitment best practices by top agent recruiters.
SphereBuilder™ marketing automation and analytics now available for select brokerages across the United States. This week, Collabra Technology, Inc. (“Collabra Technology”) unveiled an enterprise version of their SphereBuilder™ digital marketing platform to over 300 real estate agents under a strategic alliance with Windermere Spokane. Collabra Technologies is now accepting meetings with other technology-forward brokerages and organizations looking for powerful insight into the marketing initiatives of their organization. Over my years in working in real estate marketing technology, I’ve seen (and believed) in a lot of marketing productivity products hitting the market, only to find that many of them fall short of delivering an intuitive, resourceful experience that drives and supports agent adoption, coaching and retention. Collabra Technology’s SphereBuilder platform could be the exception to the rule.
Marketing your brokerage isn’t about better ideas, it’s about better execution! When done right, marketing can boost awareness for your brand, position your company as the perfect solution for prospective customers, aid in recruitment and retention, and drive leads and sales. But, the hard truth is that marketing doesn’t always work and there are many common pitfalls that can easily be avoided.
