About David Gumpper

David joined WAV Group in 2018 after spending over 14 years as a senior technologist for Michael Saunders & Company. David's technology career spans 24 years in the real estate, pharmaceutical, manufacturing, and medical education industry's. View David's profile.
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Key Digital Experience Insights for Real Estate Brokerages to Thrive Online

Last week, I encountered a white paper by Contentsquare titled "2025 Digital Experience Benchmarks." This paper resonated with me because of Victor's article, "High-Tech vs. High-Touch Brokerage—AI May Change Strategy," which discusses the consumer experience with real estate brokerages. Every brokerage has an online presence with a website. Still, I have only seen a very select few who revere it as a marketing asset that must have an ROI attached to it. Brokerages spend hundreds of thousands of dollars to ensure the website has the proper branding narrative; they seldom focus on the digital experience that their audiences demand. As [...]

By |2025-03-11T08:19:59-07:00March 11th, 2025|Broker Technology Research, Marketing, Real Estate Technology|Comments Off on Key Digital Experience Insights for Real Estate Brokerages to Thrive Online
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Unlocking Profitability and Agent Satisfaction with WAV Group’s Commission Analysis as a Service

WAV Group’s Commission Analysis as a Service delivers a game-changing solution. Designed to help real estate brokerages find a way to simplify commission plans, optimize profitability, and create a compelling value proposition for agents. A win-win for everyone involved.

By |2025-03-16T06:57:47-07:00February 21st, 2025|Broker Information, Real Estate Technology|Comments Off on Unlocking Profitability and Agent Satisfaction with WAV Group’s Commission Analysis as a Service
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A Guide to Technology Assessment Services

A technology assessment service helps real estate executives optimize budgets, streamline operations, and align tech investments with business goals. Discover how a structured assessment can drive efficiency and growth.

By |2024-10-05T14:06:23-07:00October 7th, 2024|Real Estate Technology, Technology|Comments Off on A Guide to Technology Assessment Services
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Embracing AI for Better Consumer Engagement in Real Estate

Artificial Intelligence is transforming real estate, offering opportunities for better consumer engagement. By embracing AI, brokerages can provide personalized experiences, faster responses, and stay ahead of the competition.

By |2024-09-12T12:30:10-07:00September 9th, 2024|Artificial Intelligence, Broker Information, Broker Technology Research, Industry Observations|Comments Off on Embracing AI for Better Consumer Engagement in Real Estate
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Where is Real Estate SEO Going After August 2024 Core Update on Google Search?

Here we go, as the world turns again in real estate SEO. It didn't take Google long to release the August 2024 Core Update after the judgment in the antitrust case. Google Search announced another core update on August 15, 2024.

By |2024-08-31T06:59:14-07:00September 4th, 2024|Marketing, SEO|Comments Off on Where is Real Estate SEO Going After August 2024 Core Update on Google Search?
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Google Lost Anti-Trust Case – Search Monopoly

In a world where digital presence is as crucial as physical location, the real estate industry finds itself navigating a turbulent sea of change. The recent antitrust ruling against Google has sent ripples through the digital landscape.

By |2024-09-03T06:03:49-07:00August 30th, 2024|Broker Information, Real Estate Technology, SEO|Comments Off on Google Lost Anti-Trust Case – Search Monopoly
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Third-Party Cookies Do Crumble With Google Chrome’s Privacy Shift

Google Chrome's phasing out of third-party cookies heralds a new era for real estate marketing. This article dives into the implications for marketers and suggests strategies to adapt, focusing on first-party data, contextual targeting, and building direct relationships with clients. Discover how the Privacy Sandbox technologies like Topics API and FLoC could reshape your marketing approach in a privacy-first future.

By |2024-01-05T22:35:25-08:00January 16th, 2024|Security and Privacy|Comments Off on Third-Party Cookies Do Crumble With Google Chrome’s Privacy Shift
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Google’s Search Generative Experience (SGE) – Implications for Real Estate SEO

Discover how Google's Search Generative Experience (SGE) revolutionizes the real estate market. With AI-enhanced search capabilities, SGE offers a new way of accessing property information, changing how SEO is approached in real estate. This article delves into the benefits and challenges of SGE, offering insights on adapting SEO strategies for real estate professionals. Stay ahead in the digital landscape with our comprehensive analysis and tips.

By |2024-01-05T20:56:43-08:00January 9th, 2024|SEO|Comments Off on Google’s Search Generative Experience (SGE) – Implications for Real Estate SEO
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The Future is Secure: Understanding the Importance of Security by Design

In today's digital age, cybersecurity has finally become a top priority for organizations across all industries. Especially in real estate after last year's events. Cyber threats are becoming more sophisticated by the day, and data breaches can have devastating effects on businesses.  Despite this, many organizations still take a reactive approach to cybersecurity, only implementing security measures after a breach.  However, there is a better way to approach cybersecurity - one that offers greater protection against attacks and reduces the risk of data breaches. This approach is known as Security by Design. A friend of mine who is a chief [...]

By |2024-01-08T06:57:17-08:00January 5th, 2024|Security and Privacy|Comments Off on The Future is Secure: Understanding the Importance of Security by Design
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Lead Software Engineer Opportunity: Driving Innovation and Growth in Real Estate

Do you have leadership skills in software development and a passion for driving innovation? If yes, we have a job opportunity that may suit you! Our client seeks a Lead Software Engineer to oversee the software development for their web and real estate data pipeline projects.

By |2023-05-02T09:13:36-07:00April 30th, 2023|Uncategorized|Comments Off on Lead Software Engineer Opportunity: Driving Innovation and Growth in Real Estate
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Whitepaper Release: Ocusell New Listing Management Tool for MLSs and Brokers

Today, the primary listing management solution used by brokers is the stock solution that is provided by the MLS system vendor. From there, listings are returned back to the brokerage. Ocusell's whitepaper discusses the business toils of listing management that creates the demand for having a stand-alone listing management solution.

By |2022-09-27T16:03:18-07:00September 27th, 2022|Broker Information, Broker Technology Research, MLS Insights, Our Services, Real Estate Technology, Whitepaper|Comments Off on Whitepaper Release: Ocusell New Listing Management Tool for MLSs and Brokers
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