Two Tasks That Every Real Estate Marketer Must Review
Attention digital marketers, if you have not accomplished these two tasks, you need to start today!
3 SEO Real Estate Website Strategies
Three SEO strategies to enhance real estate websites. If you're a real estate agent, broker, or technology company, you know that having a website is essential for your business. It gives you a place to showcase your listings and services and allows potential clients to learn more about you and get in touch with you quickly. You need to ensure that your site is optimized for search engines to attract more visitors. Yes, search engine optimization is still alive and continues to grow as it evolves in providing answers to people's questions.
Brokers Use Loft47 to Automate their Real Estate Commissions
WAV Group, Inc. released a detailed report for real estate brokers in need of a modern and robust back office solution. WAV Group’s report Smart Backoffice Integrations Saves Brokers Time & Money describes how Loft47’s integrations with industry standard transaction management platforms and accounting systems are SMART and create a highly flexible technology stack that can accommodate the complexity of any individual brokerage.
New Web Browser Security Measures Coming IN January 2021
The next release of Chrome is going to have a major impact on your site if you have mixed content downloads...ie...content that is both downloaded from secure and unsecured sites. You should see the number of web sites have the current warning that they are "Not Secure" even with HTTPS.
Upstream Reports Progress, Plans and Transition
UpstreamRE, LLC, the broker-owned company responsible for overseeing the Upstream real estate data management solution, announced today specific plans for rolling out the first features in select markets in 2021, reflected on the project’s purpose, and progress and reported the initial success of a planned transition.
The Benefits of Advanced Commission Payment for Real Estate Agents – eCommission
This month, David and Victor invited eCommission's Founder and CEO, Sean Whaling, to discuss today's market and about his company. I was surprised to learn that many people have not heard about eCommission or understand the benefits of advanced agent commission payment service to Brokers and MLSs.
Why Rescuing a Deal Matters
Fallen Sales, Failed Contracts, Deals Fallen Through (DFTs), or Transaction Fallen are a few names designated to real estate contracts that fail to make the closing table. This session is Part II of Peter and David's video about "Fallen Deals are like Fallen Angels."
Fallen Deals are like Fallen Angels
There is one metric on the financials that gains little attention by brokerages -- Fallen Sales, or Deals Fallen Through (DFT). They are on everyone productivity report, but when asked why they number is what it is, no one can explain why these deals are lost.
WordPress 5.5 Update Features & Gotcha’s and WCAG News for ADA
Watch September's edition of Insightful Tech reviews two technology topics announced at the end of August - WordPress 5.5 Update and WCAG News for ADA.
Grants Available from NAR to Support MLS Consolidation and Data-Sharing
A few weeks ago, posts on social media popped up about the National Association of Realtors® MLS Consolidation Grant Program. The formation of this grant program came about through NAR’s President’s Advisory Group (PAG) and offered three types of grants for MLS’s to pursue.
Insightful Tech – Project Team Mistakes, ADA Review, Web Analytics and Bots, Zoom Security Vulnerabilities, and Together More
As part of my business, I provide a partner selection service to assist brokerages in vetting products. A Product Team's role is to deliver the product's vision to the customer. An area that the team puts a lot of effort into during the development process is to ensure their product is useable by the customer.
Security and Business Continuity – Learnings from the Pandemic
While the last few months have been challenging, and they have also been a learning experience for everyone. Christopher Callahan, CISO for Weichert Companies, and I have had an extensive conversation on security and business continuity learnings from the pandemic.