Fail First Approach to Cybersecurity Is Costly
Failing is a natural part of learning. When failure occurs, the opportunity to learn is critical in building knowledge. A fail first mentality towards the security of systems and data, however...
Brokers – Demand Standards Compliance
Attending the RESO 2019 Spring Technology Summit was informative and fun, but one challenge resonated with me. The industry continues to be full of pitfalls and barriers when it comes to real estate information.
Google Signal – Consumer Device Behavior Info from Your Web Site
Marketing, in general, is a tough business. There are so many tools to use and data to scrounge through; it is impressive that marketers have time to be creative. With Google Signal launched into beta last August, maybe marketers will have a little a bit more time on their hands.
3 Uses for Microsoft Teams in Picking Up the Slack
For the past couple of years, almost everyone I knew used Slack for team collaboration. It was a powerful tool with tons of integrations with other applications and platforms.
Natural Language Processing for Real Estate
Natural Language Processing (NLP) as a subcategory of Artificial Intelligence has continued to grow in its practice by the real estate industry. This growth is evident as seen by the proliferation of chatbots on real estate websites and new innovative products like Homebot – who won the 2018 Realogy FWD Innovation Award. Let's dip into Natural Language Processing and how to use it for SEO in real estate blog articles.
On G-Suite – Google Data Studio Continues to Improve
Google continues to enhance the tools available with a G-Suite subscription. My eyebrows frown when I learn an organization’s Marketing or Operation teams are not taking advantage of one of the Business Intelligence (BI) tools like Google Data Studio. Last week, the Data Studio team just released a bunch of new enhancements and training for their G-Suite customers.
This Website is Not Secure!
Over the last few weeks, we have been researching web traffic for 177 of some of the most productive brokerages in sales volume and sides. While we are still diving deep into the study, there was one stat which gave me grave concern; the number of broker websites which are not secure for a customer to login or to complete a form.
Acquisition Hell: The Tech Investment
One company’s success becomes another’s pain. Mergers and acquisitions over the last few years have taken a toll on brokerages and their tech stacks. Finding means to protect highly invested tools is becoming more difficult. Maybe the first place to begin is with the contract.
Privacy Regulation for Everyone Coming Soon
Similar to new data security and privacy laws sweeping the European Union and California, it is only a matter of time before new laws are required throughout the United States. This week’s news is the U.S. House and Senate held hearings on data security and personal privacy.
OpenAI Says New AI too Risky for Full Disclosure
OpenAI has determined its latest research into language-processing AI models has high-risk implications if fully released to the public. A risk OpenAI has felt compelled to limit the amount of published information from this advanced research.
REally! Agent Tool Usage Reporting is Behind the Times
This week’s adventure found me looking at product usage reports from a bunch of technology companies. An MLS client was interested in gaining insight to members usage of their technology product offerings. All I have to say is, “REally!”
Today’s Online Business Intelligence
Notice how I did not say web analytics? A large chasm exists between marketing, technology, and business in connecting the dots between what is the value of their efforts. A gap I have seen in digital strategies inside and outside of the real estate industry. Building a bridge across these disciplines requires insight on valuing ROI into a strategy and ensures consumers are given an experience appropriate for the brand.