About David Gumpper

David joined WAV Group in 2018 after spending over 14 years as a senior technologist for Michael Saunders & Company. David's technology career spans 24 years in the real estate, pharmaceutical, manufacturing, and medical education industry's. View David's profile.
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Successful Consumer Experience Requires Broker-Agent Partnership

Three-quarters of the year of conferences and workshops have passed, and a common theme – out of many – has appeared. The industry’s dive into the consumers journey in real estate is the epicenter of today’s evolving business models. How these business models deliver a unique consumer experience through the marketing technology stack (MarTech), requires that they solve the fragmented systems of consumer data and find consumers who only engage when addressed with the right message, at the right time, and within the right medium or channel.

By |2022-02-09T12:12:02-08:00September 10th, 2018|Marketing|Comments Off on Successful Consumer Experience Requires Broker-Agent Partnership
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WAVes of Tech: Phishing in Real Estate and Recruiting Experience

A key practice to protect yourself and your customers from scammers and hackers is education. When I was asked by Janet Sowers of the Realtor Association of Sarasota and Manatee (RASM) to present at a session on “Beware of the Phish! Wire Fraud in Real Estate Transactions”, there was only one response. Absolutely, YES!

By |2020-03-29T10:35:30-07:00August 20th, 2018|Cyber, WAVes of Tech|2 Comments
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Open API? Yes! Check that Box.

One conversation that is critical in today’s ecosystem of integrated platforms; is the Application Programming Interface (API) checkbox. Here is how a typical conversation on this topic is between a brokerage and their vendor partner. Brokerage:Does your platform have an API to support integration with other tools we support with our agents? Tech Company:Yes! We have an Open API and we integrate with thousands and thousands of applications (a little exaggeration ;) ). Brokerage:Cool! (marking off the checkbox on the list of requirements)

By |2018-08-08T21:40:16-07:00August 6th, 2018|Technology|1 Comment
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Deadline for Public Comments to the Real Estate Workshop by the FTC/DOJ is Tuesday, July 31, 2018

June 5th was an interesting day in Washington, DC for the real estate industry. The Federal Trade Commission and Department of Justice held a workshop to gain insight on the competitive environment in real estate.

By |2018-08-04T18:00:02-07:00July 30th, 2018|Technology|1 Comment
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Three Stories for You to Read: Amazon, Cybersecurity, App Dev

In the advent of Inman Connect this week, these were three stories I found which piqued my interest this last week. Will Amazon Uber-ize the Real Estate Industry? Cisco and Juniper Networks stocks slipped last Friday on news from The Information that Amazon was entering the $14 billion data center equipment business. While searching for more news I stumbled upon investment firm, TwinRock Partners, article about Amazon and real estate.

By |2018-08-04T18:15:52-07:00July 16th, 2018|Cyber, Strategic Planning, Technology|Comments Off on Three Stories for You to Read: Amazon, Cybersecurity, App Dev
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GDPR is Not Alone, Personal Data Protection Laws Hit the U.S.

Consumer data protection continues to be a focus for governments after the latest round of data breaches and Facebook allowing Collaborative Analytics harvesting of its user’s data. In a hastily crafted bill, California legislatures and the governor passed AB 375, or the California Consumer Privacy Act of 2018. There is good reason for hardly anyone noticing this new law; it was fast-tracked through the legislative process within seven (7) days. California legislature rapidly created a consumer privacy bill in response to an initiative of a privacy ballot supported by the Alastair Mactaggart’s non-profit, Californians for Consumer Privacy. Mactaggart’s organization garnered [...]

By |2018-08-04T18:16:43-07:00July 9th, 2018|Cyber, Technology|Comments Off on GDPR is Not Alone, Personal Data Protection Laws Hit the U.S.
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Google Maps – It was too good to last.

Over the last 13 years, Google Maps API has been a cost-effective solution for website developers and owners, especially for those in the real estate industry, allowing the display of maps and geo-location of properties by address for a nominal fee (essentially free). Well, the easy road is over as all this is changing on July 16th.

By |2018-06-25T08:00:11-07:00June 25th, 2018|Technology|1 Comment
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iBuyer or iFlipper? Let’s Look Under the Hood.

This week, there was breaking news about an iBuyer receiving $325m in series “E” funding as well as lots of talk about their business model and game plan. Given all the buzz, I thought it would be a good time to spend time under the hood, to understand how this motor is put together!

By |2018-10-14T08:33:36-07:00June 18th, 2018|Sales Advisory|1 Comment
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WAVes of Tech – Spreadsheets on Steroids, RESO, and MLS Policy

Last week I was introduced to a new application while working on a project with a client. The application is Airtable and has changed my view on using the standard spreadsheet and database tools.

By |2018-06-11T15:00:00-07:00June 11th, 2018|WAVes of Tech|1 Comment
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GDPR Playing Havoc in the EU

It’s only been a week since GDPR has become a law and we need to start this week’s discussion with a simple question. How many of you thought the GDPR was only about privacy policy change emails and subscription notifications we have received over the last few weeks? Well, that was just the beginning.

By |2018-06-02T12:00:58-07:00June 2nd, 2018|Technology|1 Comment
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Missing Data Points

It was a great week at NAR Midyear to re-connect with fellow colleagues, have sonorous discussions about the industry, and – of course – chitchat about the current controversial brew-ha-ha that seems to occur around these types of events. Over the last month – especially last week – I had the pleasure of talking to many real estate technology companies who provide products and services to brokers and agents. When the discussion would lead to back office architecture, the discussion was segmented into two groups.

By |2018-07-02T02:01:30-07:00May 21st, 2018|RESO|2 Comments
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Brokers Welcome

When I was a young kid traveling in the car with my family, I would always see these signs “Truckers Welcome”. I didn’t understand why there was this special invitation to truckers. Wouldn’t everyone be welcome? As I grew older, I quickly realized the sign was to inform truckers there was ample parking space for their large rigs. Truckers had a big use case! As a trucker, if I wanted to visit a diner for a nice sit-down warm meal, I must have space large enough to safely park my rig. Diners caught on fast to this requirement and realized they could enjoy the revenue by creating a space for them to park. Once the parking problem was solved, they needed a method to entice truckers to use their parking and stop for a meal. Therefore, the signs!

By |2018-05-14T06:00:05-07:00May 14th, 2018|Broker-Agent Information, RESO|Comments Off on Brokers Welcome
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