About Kevin Hawkins

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So far Kevin Hawkins has created 335 blog entries.

Giving Back: More Stories of Brokerages Doing Great Deeds

Last week, I wrote a blog post asking, “What does your firm do to pay it back?” and asked for stories from other brokerages and received a couple of responses worth sharing. The Century 21 partnership with Easterseals started in 1979, and since that time, C21 independent franchisees and affiliated sales professionals donated $123 million to Easterseals.

By |2019-10-02T09:58:43-07:00October 1st, 2019|Follow the Leader, Main category|Comments Off on Giving Back: More Stories of Brokerages Doing Great Deeds

Another Brokerage Unveils an iBuyer Platform: Nashville’s Parks Realty Launches Parks Go

One of the largest real estate companies in Middle Tennessee, Nashville’s powerhouse brokerage Parks Realty is the latest brokerage to create a local iBuyer Platform.

By |2019-09-24T15:34:00-07:00September 25th, 2019|Broker-Agent Information, CRM, Marketing, Press Releases, Recruiting, Technology|Comments Off on Another Brokerage Unveils an iBuyer Platform: Nashville’s Parks Realty Launches Parks Go

Better Homes and Gardens Real Estate Winans Launches iBuyer Platform

iBuyers are not a threat for real estate brokers and their agents; they represent a major business opportunity. That's what Lane Hornung says. He should know as Lane may know more about iBuyers and iBuying than any broker-owner in America.

By |2019-09-13T08:11:23-07:00September 13th, 2019|Broker-Agent Information, Press Releases, Uncategorized|Comments Off on Better Homes and Gardens Real Estate Winans Launches iBuyer Platform

Broker Public Portal Announces Neil Dholakia of Keller Williams as New Board Member

Keller Williams has been an eager supporter of the Broker Public Portal. The strength of their commitment is evident by the involvement of their senior leadership on the BPP Board of Managers. Neil Dholakia, Chief Product Officer of Keller Williams, is the newest Board member as was announced Tuesday.

By |2019-09-04T17:41:09-07:00September 4th, 2019|Broker Public Portal, Broker-Agent Information, Press Releases|Comments Off on Broker Public Portal Announces Neil Dholakia of Keller Williams as New Board Member

May We Please Start Saying “My pleasure” Instead of “No problem”?

Customer service in real estate is paramount. It’s a key differentiator promoted by the vast majority of brokerages and agents. It's vital because real estate is a relationship business.

By |2019-09-09T06:13:17-07:00September 3rd, 2019|Broker-Agent Information, Marketing|8 Comments

Bright MLS and Homesnap Make Listing Ads on Google, Facebook, Instagram and Waze Ads a Snap

When an agent enters a new listing, what if he or she could instantly create ads to promote it on Facebook, Instagram, Google and even the mobile driving app Waze? If you are one of some 95,000 subscribers to Bright MLS you now can via its newly announced integration with Homesnap, the public-facing brand of the Broker Public Portal.

By |2019-08-30T07:11:13-07:00August 28th, 2019|Broker Public Portal, Broker-Agent Information, Main category, Marketing, MLS, MLS Insights, Press Releases, Technology, Technology Evaluation|Comments Off on Bright MLS and Homesnap Make Listing Ads on Google, Facebook, Instagram and Waze Ads a Snap

How Advanced Technology Can Suffer From Simplification

Writers and reporters must write and serve two masters: accuracy and clarity. With emerging technology, the challenge to balance these is often daunting, and success is uneven.

By |2019-08-22T11:03:38-07:00August 22nd, 2019|Artificial Intelligence, Technology|1 Comment

SmartMLS, Homesnap, and CoreLogic: Understanding BPP’s Massive Growth and its “Groundswell” Marketing Strategy

This week SmartMLS and Homesnap announced deep, advanced integrations between CoreLogic's Matrix multiple listing software system and Homesnap Pro for SmartMLS subscribers. These integrations will enhance the utility of Homesnap Pro in SmartMLS, allowing agents to perform advanced functions directly from their mobile devices.

By |2019-08-13T15:17:15-07:00August 9th, 2019|Broker Public Portal, Press Releases, Technology|Comments Off on SmartMLS, Homesnap, and CoreLogic: Understanding BPP’s Massive Growth and its “Groundswell” Marketing Strategy

What Millennials Want, Don’t Want – New Homebuilder Study Says

Millennials say yes to extra space – patios and garage storage – but say no to wine cellars, golf courses, and pet washing stations. And for please sake, don't show them homes with the only shower stall in the master bath!

By |2019-08-13T15:16:53-07:00August 8th, 2019|Research|Comments Off on What Millennials Want, Don’t Want – New Homebuilder Study Says

Top 10 Issues Impacting the Real Estate Industry: Annual Forecast Reveals

The 1,100 member Counselors released its Top Ten list once again at the National Association of Real Estate Editors conference, this year in Austin. The top concern? U.S. infrastructure was identified as the #1 issue impacting real estate.

By |2019-08-05T15:07:43-07:00August 5th, 2019|Business Intelligence, Strategic Planning, Technology|Comments Off on Top 10 Issues Impacting the Real Estate Industry: Annual Forecast Reveals

Real Estate Leaders Are Taking Off the Gloves

The buzz at Connect was that to win, tech startups need to work within the industry, and with the industry, not against it. That's where the investment dollars are going, and after this Connect, I can see why.

By |2019-08-08T10:14:22-07:00August 1st, 2019|Broker-Agent Information, Conferences, Main category, Technology|Comments Off on Real Estate Leaders Are Taking Off the Gloves