What makes the difference between a good public relations campaign and a great public relations campaign? It’s the story. If you don't have a great story to tell, you won't have great PR. It's that simple.

When Gary Keller, founder of Keller Williams, presented Ben Caballero with the coveted Pinnacle Award for Real Estate Entrepreneurship five years ago, his comments were prophetic. Looking at Ben in front of a sea of KW agents at their Mega Camp event in Austin, Texas, Gary Keller explained the award. "Keller Williams a few years ago decided a few years ago," Keller said, "that if no one else was going to try and identify and acknowledge and respect the top real estate agents in the industry – not in Keller Williams but in the industry. That if no one else [...]

The other night I was driving down a main thoroughfare near where I live, and the traffic was heavy. This street is less than 500 yards from our home. And while we’re not adjacent to it, when we bought our house over 20 years ago, we were concerned about traffic noise.

From the NAR Boston conference, one statistic keeps ringing in my head. As a confessed data junkie, I consume a lot of real estate research, so I'm pretty jaded. But when NAR's research guru Jessica Lautz showed a slide at a press conference entitled “Median Age of Home Buyers,” I almost fell off my chair.

For years, I have strenuously maintained that when I fly West, especially to Hawaii from the West Coast, I never have been jet lagged. But when I fly to Europe from Seattle, if I don’t follow all the jet lag management tactics I’ve learned over the years, I’ll pay the price. Many fellow business and active leisure travelers told me I was nuts.