About Kevin Hawkins

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So far Kevin Hawkins has created 328 blog entries.

Imprev Hosts Stellar Learning Labs at Inman Connect SF

One of the greatest innovations that Brad Inman added to Inman Connect in recent years is a hidden treasure that not everyone may be aware of: the Learning Labs. These are held on Wednesday and Thursday afternoons, August 9 and 10, from 2:00 p.m. to 5:00 p.m. Learning Labs have become, in my experience, one of the best places where agents and brokers can learn tangible business practices that can be implemented immediately. A company that perfected the Learning Lab concept out of the gate is Imprev, a pioneering sponsor of the Inman Labs. Imprev, America’s largest real estate marketing [...]

By |2018-05-03T21:22:43-07:00August 2nd, 2017|Main category|Comments Off on Imprev Hosts Stellar Learning Labs at Inman Connect SF
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Ben did it again: A Look at America’s #1 REALTOR®

America’s number one real estate agent isn’t from Manhattan or Beverly Hills. You won’t find him when you’re filing through the programming guide for HGTV, and he’s never graced the cover of Real Estate magazine. He doesn’t cater to the rich and famous. Ben Caballero is the broker-owner of HomesUSA.com®, based in Addison, Texas, and sells new homes to Texans for more than 60 top builders in Dallas-Ft. Worth, Houston, Austin and San Antonio. Ben is not only arguably, real estate’s most successful agent, he may well be its most unconventional one. The World’s Most Successful Agent On the success side, [...]

By |2018-05-03T21:22:43-07:00July 25th, 2017|Main category|Comments Off on Ben did it again: A Look at America’s #1 REALTOR®
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Chalk’s “The Confident House Hunter” Wins National Book Award

  We told you about “The Confident House Hunter: A Home Inspector’s Tips for Finding Your Perfect House” by America’s new favorite home inspector Dylan Chalk just before it hit the bookstores and Amazon last year. Well, Dylan just won the Silver Award at the 11th Annual Robert Bruss Real Estate Book Awards, held during the National Association of Real Estate Editors (NAREE) conference in Denver last week. In my column from July of last year, I called his book a breakthrough in capturing “A Better, Different Way to Buy” a home. Now he has won one of the highest awards for real estate authors available. The [...]

By |2018-05-03T21:22:45-07:00June 21st, 2017|Main category|Comments Off on Chalk’s “The Confident House Hunter” Wins National Book Award
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NAREE Denver Conference Destined to Dazzle

Even when it comes to working with reporters who cover our industry, the real estate business is unique. Think about it. You could spend a month and tens of thousands of dollars on transportation, lodging and meals, trekking across the country to meet with a couple of dozen reporters, or you could attend a single conference and in a few days accomplish much the same thing. That’s exactly what’s happening in Denver next week: an opportunity to meet with journalists, face-to-face, who write for the New York Times, Washington Post, Los Angeles Times, Wall Street Journal, Bloomberg, MarketWatch, Dallas Morning News, [...]

By |2018-05-03T21:22:47-07:00June 6th, 2017|Main category|Comments Off on NAREE Denver Conference Destined to Dazzle
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Highlights and Lowlights at NAR Midyear

The REALTORS® Legislative Meetings & Trade Expo is a mouthful, so we all just call it NAR Midyear. This one was a scorcher: both inside, as Upstream was the hot topic, and outside, as the temperatures were in the 90s in mid-May and the humidity made me remember why everyone leaves D.C. in August (except the tourists). CMLS Brings it to the Table For me, this was the highlight of the conference and it really isn’t even officially part of Midyear. It’s a tangential track that the Council of Multiple Listing Services hosted at American University, about 15 minutes north [...]

By |2018-05-03T21:22:47-07:00May 25th, 2017|Main category, MLS Insights|1 Comment
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Putting Storytelling Back Into a News Release

The art of storytelling is celebrated today as one of the most effective ways to communicate. When I first started practicing public relations, the most effective news releases were the ones that told a story. They were called feature news releases. I’m not sure what happened to them, but over the years, that term has all but disappeared from the PR vernacular. In fact, Google yields a paltry 5,700 search results for the term, which makes me very sad, as it once was the most effective way to get a reporter or editor’s attention. It was a great way to [...]

By |2018-05-03T21:22:49-07:00May 25th, 2017|Main category, Press Releases|Comments Off on Putting Storytelling Back Into a News Release
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Fixing Real Estate with People and 2.0 Technology

In Colorado there’s a modern brokerage called 8z Real Estate that has become known for its collaborative work environment and home to top producing teams that support one another. And despite all the competition – after all it is in RE/MAX’s backyard – it’s become a dominate player on Colorado’s Front Range. Most recently, 8z Real Estate garnered the attention of The Denver Post, which selected Boulder-based 8z Real Estate as the “Top Workplace” of 2017 for midsize companies in Colorado. And 8z and its founder Lane Hornung were also recently profiled in a Colorado Business Magazine story “8z Real [...]

By |2018-05-03T21:22:51-07:00May 9th, 2017|Broker Technology Research, Broker-Agent Information|Comments Off on Fixing Real Estate with People and 2.0 Technology
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RESO Honors its Outstanding Volunteers

Real Estate Standards Organization, or RESO, recently showed how massive volunteerism is in real estate. It often goes unnoticed, under the radar. But at its sold-out Spring Summit in Austin, Jeremy Crawford, CEO of RESO, took to the stage and invested time to honor more than two-dozen people in our industry. Jeremy recognized each of them for their outstanding personal contributions with a 2017 Spring Tech Summit Award. What’s amazing to think about is that collectively, these individuals contributed literally thousands of annual volunteer hours to RESO. They spent time volunteering for the seven RESO Workgroups – and one key committee – all [...]

By |2018-05-03T21:22:51-07:00May 8th, 2017|Main category|Comments Off on RESO Honors its Outstanding Volunteers
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Digital Designers are Killing the Content!

One of two things has happened. Either my eyesight is completely shot or magazines have somehow decided that 8-point font is legible. Unfortunately, it turns out my eyesight isn’t as good as it used to be, and just about every magazine I seem to pick up these days appears to be designed by a prima donna or don who is killing the content because it’s impossible to read. The hard truth for boomers is that somehow, magazines have decided to try and make Boomers adapt to them instead of the other way around. My guess is that if you visited [...]

By |2018-05-03T21:22:52-07:00April 27th, 2017|Main category|Comments Off on Digital Designers are Killing the Content!
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First CoreLogic Client Deploys Graphiq Data Visualizations

IRVINE, Calif., April 19, 2017—CoreLogic® (NYSE: CLGX), a leading global property information, analytics and data-enabled solutions provider, today announced that Information and Real Estate Services, LLC (IRES) is the first CoreLogic client to make Graphiq data visualizations available to U.S. homebuyers. Working together, CoreLogic and Graphiq provide responsive data visualizations that graphically illustrate property lot, tax and transaction information, as well as local real estate trends, school ratings, commute times, and demographic breakdowns. Using data from CoreLogic and a variety of other sources, these striking visual representations provide deep insights and valuable context about properties and communities. “The public has access to [...]

By |2018-08-26T11:16:09-07:00April 19th, 2017|Clients, Marketing, MLS Insights|Comments Off on First CoreLogic Client Deploys Graphiq Data Visualizations
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4 Things Robotics Students Taught Me About Marketing and Communications

“Always walk through life as if you have something new to learn, and you will.” That quote from Vernon Howard sums up why I love being around students. They are so damn smart, engaging and not as jaded as the rest of us older folks. They are open to new ideas, quick to embrace innovative thinking and fast to adapt and explore new approaches. During their high school years in particular, what emerges from their minds and behaviors is an explosion of growth that is truly intoxicating to watch. I’ve been a direct witness to this as a founding member [...]

By |2018-05-03T21:22:52-07:00April 12th, 2017|Main category, Marketing|Comments Off on 4 Things Robotics Students Taught Me About Marketing and Communications
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RESO Reminder: New Data Dictionary MLS Adoption Deadline is June 21

Jeremy Crawford, CEO of the Real Estate Standards Organization (RESO), just posted this vital reminder about the upcoming deadline for MLS Adoption of the Data Dictionary 1.5: It’s less than 80 days away: June 21 is the deadline for every NAR affiliated MLS to have the Data Dictionary version 1.5 adopted. The good news is if you have an earlier version – such as Data Dictionary 1.3 – you can update directly to Data Dictionary 1.5 directly, bypassing the Data Dictionary 1.4. Remember, the Data Dictionary is not a one-and-done proposition: it is a living, growing, always improving standard that needs [...]

By |2018-05-03T21:22:53-07:00April 7th, 2017|Broker-Agent Information, MLS Insights|Comments Off on RESO Reminder: New Data Dictionary MLS Adoption Deadline is June 21
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