About Kevin Hawkins

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So far Kevin Hawkins has created 337 blog entries.

5 Hot Trends in 2016 to Look for at NAR

This year’s REALTORS® Convention & Expo in San Diego traces its origins to the first Chicago meeting of the National Association of Real Estate Exchanges held May 12-14, 1908. One hundred and seven years later, some 20,000 real estate professionals will visit the San Diego Convention center where more than 400 organizations will display their offerings and pitch their products. 2016 promises to be a pivotal year of rapid adoption of sweeping innovations and the emergence of new powerhouses in the residential real estate matrix. Here are five hot trends to look for and listen at the workshops to learn [...]

By |2018-05-03T21:23:29-07:00November 11th, 2015|Main category, Marketing|Comments Off on 5 Hot Trends in 2016 to Look for at NAR
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Tech Helpline Now Available to Orange County Association of REALTORS®

Some 13,600+ Agents Get Unlimited Tech Support from “Friendly” U.S.-Based Staff  Orlando, FL., (October 28, 2015) – California’s Orange County real estate agents are more dependent on technology to help them buy and sell homes than ever before, and now when a computer crashes or a smartphone glitches out, they can get immediate assistance. Tech Helpline, the real estate industry’s #1 tech support service, is a new, included member benefit available to more than 13,600 members of the Orange County Association of REALTORS®. These Southern California agents and brokers join nearly 400,000 REALTORS® throughout the U.S. and Canada that have [...]

By |2018-05-03T21:23:31-07:00October 28th, 2015|Main category|Comments Off on Tech Helpline Now Available to Orange County Association of REALTORS®
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Millennials and Home Buying Revisited

The great statistical debate continues on the impact of Millennials today on home buying. About a year ago, I wrote about the conflicting data (“Millennial Marketing Madness”) that argued Millennials were not going to drive the majority home sales in 2015 despite what marketers and self-interested parties were claiming. Fast-forward today, and it looks like the hardcore data was accurate and the marketers missed the mark. Today’s headlines have taken quite a turn from those we saw last year. Now those pundits who said Millennials would be driving today’s housing market are scrambling to explain why they are not or [...]

By |2018-05-03T21:23:32-07:00October 27th, 2015|Main category|1 Comment
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3 Ways to Leverage Your PR

A potential client called recently to engage the services of WAV Group Communications. Typical to most initial conversations with many potential clients in the real estate industry is the misunderstanding of what public relations is. I assured him it was much more than simply writing a good news release and publishing it on a paid wire. That topic alone is another column. But the conversation reminds me of how little time PR people take to educate our industry about what PR is. To help in this effort, let’s explore a crucial area that shows how powerful strategic PR can be [...]

By |2018-05-03T21:23:32-07:00October 27th, 2015|Broker-Agent Information, Main category, Our Services|2 Comments
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Heading to CMLS? Know your BBQs

It was Wilbert Harrison in 1959 who sang “Kansas City, here I come, I'm going to Kansas City, Kansas City, here I come . . . I'm gonna be standing on the corner 12th Street and Vine, With my Kansas City baby and a bottle of Kansas City wine…” (song is here) I don’t know about Harrison, but I’m going to Kansas City for CMLS and some barbecue. If you’re going to Kansas City too, I thought you might want to brush up on your barbecue. So I did a little research on the different types of BBQ, because I [...]

By |2018-05-03T21:23:34-07:00October 6th, 2015|Main category|Comments Off on Heading to CMLS? Know your BBQs
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7 Things every executive must know before taking questions from reporters

One thing that most executives are not trained for is talking to reporters. Some have a natural talent for it, but most learn the hard way. Having spent more than 25 years coaching executives on how to best work with reporters, here are the seven most important thing that all executives must know before they talk to the press. Getting ready The first thing to remember when a reporter calls is that most of them are writing on a deadline. Even though you may have sent them the material days ago, and they may have already contacted you with a [...]

By |2018-05-03T21:23:34-07:00October 6th, 2015|Main category, Our Services|Comments Off on 7 Things every executive must know before taking questions from reporters
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Brokers need full data transparency and unified standards, not self reporting

The room was filled with brokers, eager to hear how the real estate industry is beginning to make great strides in wrangling Big Data to the benefits of everyone: Brokers, agents and consumers. The three panelists on stage represented a broad spectrum of the industry: Rainy Hake, a well respected brokerage leader who oversees the Technology, Marketing, Training and Strategy departments for Alain Pinel Realtors; Trent Gardner, the CEO of ListTrac, known as the “Google Analytics for Listings;” and Jeremy Crawford, the dynamic MLS leader who heads up RESO (Real Estate Standards Organization) and the chief evangelist for the Data [...]

By |2018-05-03T21:23:34-07:00October 6th, 2015|Broker Technology Research, Main category|Comments Off on Brokers need full data transparency and unified standards, not self reporting
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Form Simplicity adds new paperless management tools for real estate brokers

Features allow broker compliance workflow to be digitally managed Orlando, FL – September 30, 2015 – One of the real estate industry’s most popular and advanced paperless transaction solutions, Form Simplicity, has added Broker Transaction Management into its cloud-based platform. Broker Transaction Management creates a single place inside Form Simplicity for real estate brokers to manage, review, approve, track and store every agent’s transaction activity from beginning to end. Form Simplicity’s new Broker Transaction Management tools allow real estate brokers to reduce their risk through a customizable, automated, paperless review process that helps safeguard brokerage transactions to remain compliant. Brokers [...]

By |2018-05-03T21:23:35-07:00September 30th, 2015|Main category|Comments Off on Form Simplicity adds new paperless management tools for real estate brokers
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My Florida Regional MLS provides 40,000+ members ListTrac listing analytics

Helps agents monitor, compare listing performance on real estate websites Maitland, Fla. – September 23, 2015 – My Florida Regional MLS, Florida’s largest Multiple Listing Service (MLS), has become the first MLS in Florida to allow its agents and brokers to monitor and compare how their property listings are performing on real estate websites in real time across the Internet, helping agents to monitor their success and strengthen their marketing efforts for sellers. My Florida Regional MLS now provides ListTrac, known as the “Google Analytics for Listings,” to its 40,000+ member real estate agents and brokers in the 14 central [...]

By |2018-05-03T21:23:35-07:00September 23rd, 2015|Main category|Comments Off on My Florida Regional MLS provides 40,000+ members ListTrac listing analytics
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Tech Helpline Now Provides Support for One in Three REALTORS® in North America

Unless you are an agent who actually has Tech Helpline, you may not be aware of this agent-centric, genuinely friendly, U.S.-based tech support created by Realtors for Realtors. Here's a news release from the Florida Realtors® about their Tech Helpline services: “Friendly” U.S.-Based Staff Helps Agents Solve Computer, Software, and Smartphone Glitches Orlando, FL., (September 15, 2015) – During a hot real estate market, what happens when a real estate agent is printing a Purchase and Sale agreement and the printer freezes or the computer crashes? Today, nearly 400,000 Realtors throughout the U.S. and Canada now turn to Tech Helpline for [...]

By |2018-05-03T21:23:36-07:00September 15th, 2015|Broker Technology Research, Broker-Agent Information, Press Releases|1 Comment
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Why Millennials won’t buy Boomer McMansions

Self-confession: I love surveys. Data is my kryptonite. I got hooked in my grad school stats class and I’ve never looked back. At Great Western Bank, I created the Realty Confidence Index, which surveyed face-to-face broker-owners in 23 states. At Fannie Mae, I got to pitch to reporters nationwide the most comprehensive housing surveys of its day. At Imprev, I helped craft and launch the real estate industry’s first Thought Leader Survey and continue to spearhead that effort. This all means I know intimately what Mark Twain meant when he popularized the saying, “There are lies, damn lies and statistics.” [...]

By |2018-05-03T21:23:36-07:00August 19th, 2015|Main category|4 Comments
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Unintended Consequences That Cause Spectacular Results

I just returned, as some 3,000 other folks have, from attending Inman’s Real Estate Connect in San Francisco. For many of the industry leaders whom I spoke with, it was one of the most successful Connects that they have attended and certainly the busiest. I found myself squarely in the same camp. I discovered something incredibly special about what I think makes Inman Connect unique: It fosters the creation of what I call “unintended consequences that cause spectacular results.” I have a few great examples from this most recent Connect to illustrate what I mean. Origins of Real Estate Connect [...]

By |2018-05-03T21:23:36-07:00August 19th, 2015|Main category|1 Comment
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