About Marilyn Wilson

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So far Marilyn Wilson has created 531 blog entries.

Using Data, Not Just Opinions, to Demonstrate MLS Excellence for Consolidation Discussions

As MLSs across the country consider consolidation to strengthen their services and expand their reach, it is critical to provide tangible evidence of excellence in service delivery. The WAV Group Customer Index Survey offers a powerful tool for MLS leadership looking to showcase their strengths in technology, support, training, responsiveness, and data quality. For an MLS considering a merger or partnership, leveraging the survey results can build confidence and demonstrate your ability to deliver exceptional MLS services.

By |2025-03-03T11:09:07-08:00March 3rd, 2025|Data-Driven Culture, MLS, MLS Insights|0 Comments
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How to Optimize Traffic to a LinkedIn Post: Best Strategies for Maximum Reach

LinkedIn is one of the most powerful platforms for generate awareness and discussion around real estate news, but getting your posts seen by a large audience isn’t always easy. LinkedIn’s algorithm determines which posts gain visibility and which fade into obscurity. If you want to maximize the reach of your content, understanding LinkedIn’s algorithmic preferences is key. Here are the best ways to optimize traffic to your LinkedIn post while working with the platform’s ranking system.

By |2025-02-17T05:53:32-08:00February 17th, 2025|Broker Information, Broker-Agent Information, Marketing|Comments Off on How to Optimize Traffic to a LinkedIn Post: Best Strategies for Maximum Reach
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AI tech and MLS of Choice requires parity: How San Francisco Association of Realtors are doing that with Restb.ai

With the removal of compensation from the MLS and so much uncertainty in real estate, MLSs must decide what components of their value proposition to focus on to step up their game and communicate the tangible benefits they deliver. MLSs must lean in to find AI tools that make the jobs of agents easier and more productive. They must also remember that all agents are not created equal. Providing a choice with MLS systems, the core tool offered by MLSs is one significant way to ensure you are meeting the diverse needs of your MLS customers. True MLS of Choice, however, isn’t [...]

By |2025-02-13T16:05:14-08:00February 13th, 2025|Artificial Intelligence, MLS, PropTech, Real Estate Technology|Comments Off on AI tech and MLS of Choice requires parity: How San Francisco Association of Realtors are doing that with Restb.ai
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Four WAV Group Partners Named RISMedia 2025 Real Estate Newsmakers

WAV Group so appreciates the positive impact that RIS Media has provided to the brokerage community - providing daily education, thought-provoking forums, all while humbly recognizing industry leaders around them. On behalf of Victor Lund, Kevin Hawkins, Bondilyn Jolly and myself, we’re humbled to be recognized for the guidance and counsel we provide to our clients and the thought leadership we provide to the industry. Its take a village as they say and we’re proud to be noted as a company trying to create positive WAVes of Change to ensure the long-term viability of brokerages, MLSs and the real estate industry. 

By |2025-02-06T10:21:29-08:00February 4th, 2025|Announcements, Industry Observations, Our Company, Press Releases|Comments Off on Four WAV Group Partners Named RISMedia 2025 Real Estate Newsmakers
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Simplifying Homeownership: WAV Group Unveils Survey Insights on Property Management Portals

At WAV Group, we were inspired to learn more about homeownership portals because of our own very real need to manage four personal properties. Managing properties in three distinct locations required us to keep track of preferred vendors for plumbing, heating, air conditioning, and other essential services. We also needed a way to memorialize vendors we used for repairs, painting, and landscaping. Additionally, we needed reminders for routine maintenance tasks. Managing one home is challenging enough, but managing four is even more complicated. Who remembers the last time they changed a furnace filter or cleaned out a dryer vent?

By |2025-01-09T13:00:09-08:00January 9th, 2025|Broker-Agent Information, Homeowner Under Management, Research, WAV Group Research|Comments Off on Simplifying Homeownership: WAV Group Unveils Survey Insights on Property Management Portals
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RESO Announces 2025 Board of Directors Election Winners

Congrats to RESO for recruiting a smart, passionate group of leaders representing many of the best and brightest companies in real estate today.  I love that there are strong leaders like Caitlyn McCrory from Anywhere and Joe Wilhelmy from Re/MAX elevating the voice and influence of brokers in bringing the practical realities and data challenges to be address by RESO.

By |2024-12-12T10:14:50-08:00December 12th, 2024|Announcements, Industry Observations, Press Releases|Comments Off on RESO Announces 2025 Board of Directors Election Winners
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Is Doubling the Price for the Same MLS Services Really Open Access?

With the new focus and discussions about offering MLS access to all licensees, due in large part to a series of lawsuits, many associations and MLSs are building out their paths for moving forward to make MLS accessible to all licensees within their state. While many are building pricing strategies that offer MLS services to REALTORS® and licensees either at parity or with a slight member discount to REALTORS®, others are going in the opposite direction.

By |2024-11-06T12:25:05-08:00November 6th, 2024|Industry Observations, MLS, MLS Insights, Whitepaper|Comments Off on Is Doubling the Price for the Same MLS Services Really Open Access?
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MLS Data Quality Control Software Space is Heating Up

Today, CRS Data, one of the nationwide leaders in public records software, announced their re-entry into the MLS Data Quality Control software space with their new product called ListingIntegrity.  This software category has heated up recently with the launch of this product, plus Checkmate from VestaPlus, and the relaunch of Data Checker from Corelogic. 

By |2024-10-25T07:37:28-07:00October 25th, 2024|MLS, MLS Insights, Press Releases, PropTech, Real Estate Technology, RESO|Comments Off on MLS Data Quality Control Software Space is Heating Up
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82% Concerned if MLS was Sold to Private Company or Investment Firm

While the MLS has evolved into a technology company over the last several decades, the leadership and governance structures of these independent entities have lingered in their REALTOR association roots. 

By |2024-10-22T13:35:16-07:00October 21st, 2024|Associations, MLS, MLS Insights, Suveys and Research|Comments Off on 82% Concerned if MLS was Sold to Private Company or Investment Firm
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North Carolina Regional MLS New Brand – Hive MLS

North Carolina Regional MLS is embodying a move to reflect a humility and recognition that we are all better when we work together.  Their new name Hive MLS reflects the character and culture of their organization. They are a group that is driven by how they can consistently improve at serving the needs of their end users and the shareholder associations they partner with. Unlike some MLS brands, Hive MLS positions the company as a humble servant to the greater good and the success of the real estate professionals they serve. 

By |2024-10-18T06:02:15-07:00October 18th, 2024|MLS, MLS Insights, Press Releases|Comments Off on North Carolina Regional MLS New Brand – Hive MLS
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WAV Group Post-Settlement Survey Reveals restrictive Lockbox Policies Needs to be Reconsidered

Today, local Associations provide lockbox access only to their local members. Some provide 1-day access codes with an additional cost to those outside of their territory. Others flatly refuse to provide access to members of other associations or MLSs they deem competitive. In Louisiana, for example, there are three markets equidistant from one another. Two of the three have agreed to provide reciprocal access, yet refuse reciprocal access to the third.. This type of anti-competitive behavior is completely counter to earlier proposed agreements with the DOJ that required statewide lockbox access to all licensees.

By |2024-10-10T07:26:31-07:00October 9th, 2024|Associations, MLS, MLS Insights, Research, Suveys and Research|Comments Off on WAV Group Post-Settlement Survey Reveals restrictive Lockbox Policies Needs to be Reconsidered
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Ambivalence Expressed about Association Services in WAV Group Post-Settlement Sentiment Survey

Local real estate associations play a crucial role in supporting agents and brokers, providing services that range from professional development to community engagement. But how do members perceive the value of these services? Our recent survey of real estate agents and brokers reveals valuable insights into which offerings resonate most and where associations might refine their focus to better serve their members.

By |2024-10-08T11:48:55-07:00October 8th, 2024|Associations, MLS, MLS Insights, Research, Suveys and Research|Comments Off on Ambivalence Expressed about Association Services in WAV Group Post-Settlement Sentiment Survey
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