About Marilyn Wilson

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So far Marilyn Wilson has created 527 blog entries.

Third Parties May Have Lots of Traffic, but MLSs Deliver Significantly More Serious Customer Inquiries

For those that read our blog regularly, you know that I am a BIG fan of the MLS marketing results that ListTrac delivers in an easy-to-read weekly report. ListTrac is a key tool in helping MLSs take credit for the business generation opportunities they provide by supporting IDX, mobile apps like Homesnap, third-party syndication as well as their own prospecting delivered via the MLS system and local Consumer-facing websites. Recently, ValleyMLS added reporting on views, inquiries, saved listings and shares for Paragon and the Client Collaboration Center to its ListTrac reporting platform.

By |2021-05-20T16:07:52-07:00May 20th, 2021|Marketing, MLS, Technology|1 Comment
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Maine Listings – Building Stronger Broker Partnerships with Fast and Easy Agent Onboarding

Maine Listings, one of the 6 statewide MLSs in America, now recognized they could make it easier for their brokers to onboard and transfer agents. They built a self-service portal to make it simple for brokers to add agents to their roster.

By |2021-04-26T14:21:01-07:00April 27th, 2021|Broker-Agent Information, Technology|Comments Off on Maine Listings – Building Stronger Broker Partnerships with Fast and Easy Agent Onboarding
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FMLS Crosses State Lines to Offer Services in Alabama

FMLS in Atlanta today joined the ranks of multi-region MLSs by announcing it will be providing services to two Alabama MLSs. In fact, more than 50% of REALTORS® are served today by just 20 MLSs.

By |2021-04-26T09:25:18-07:00April 26th, 2021|MLS, MLS Insights, NAR|Comments Off on FMLS Crosses State Lines to Offer Services in Alabama
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MLS Grid continues expansion, goes live with Austin Board of REALTORS®

MLS Grid now powers data to 18,171 websites and supports 665 vendors that work with 181 multiple listing services across the state.

By |2021-04-19T15:59:12-07:00April 19th, 2021|MLS, Press Releases|Comments Off on MLS Grid continues expansion, goes live with Austin Board of REALTORS®
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Looking for an effective and affordable way to increase your site traffic by as much as 20%?

I just saw a demo of something that is affordable but has been proven to drive up site traffic by as much as 20%. And it does not require any site re-design or major overhaul!

By |2021-04-12T15:39:52-07:00April 14th, 2021|Artificial Intelligence, Data-Driven Culture, Technology|Comments Off on Looking for an effective and affordable way to increase your site traffic by as much as 20%?
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Fathom Holdings Signs Definitive Agreement to Acquire Technology Platform LiveBy

Yet another tech roll-up for one of the leading brokerages building out their value as a technology solutions provider. LiveBy currently provides local content automation for websites and social media for tons of big brands like Ebby, Alain Pinel, Hunt Real Estate and many others.

By |2021-04-08T08:23:56-07:00April 8th, 2021|Business Intelligence, Press Releases|Comments Off on Fathom Holdings Signs Definitive Agreement to Acquire Technology Platform LiveBy
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Texas REALTORS® Signs Five-Year Contract Renewal with MMSI

Congratulations to Travis Wright, Kinski Moss and the rest of the Texas REALTORS® team for continuing to partner with MMSI to effect positive legislative changes in their state. By creating an efficient method for managing political advocacy and contributions, the staff can focus more on the critical grass roots efforts needed today to ensure that REALTORS® protect the best interest of homeowners.

By |2021-04-08T08:10:38-07:00April 8th, 2021|MLS, Press Releases|Comments Off on Texas REALTORS® Signs Five-Year Contract Renewal with MMSI
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Looking to drive home the Super Powers of your MLS? Offer Homesnap Pro AND your own Local Consumer-facing site!

Over $24 billion in Proptech money entered real estate in 2020.  It is clear that many outsiders are looking to take over the real estate industry. To ensure your MLS stays relevant for the long haul, it is important that you provide specific and demonstrable ways to prove why being a part of an MLS makes sense for every real estate professional.

By |2021-04-02T11:14:34-07:00April 1st, 2021|MLS, Technology|Comments Off on Looking to drive home the Super Powers of your MLS? Offer Homesnap Pro AND your own Local Consumer-facing site!
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Placer County Drives Member Engagement with MMSI’s New Omni-Channel Communication Center

As a consultant and long-term marketing and PR professional, I am very passionate about finding ways for Associations and MLSs to find more effective ways to communicate with their customers to engage them and help them take full advantage of the services, training, support and business generation potential.

By |2021-03-31T15:51:17-07:00March 31st, 2021|MLS|Comments Off on Placer County Drives Member Engagement with MMSI’s New Omni-Channel Communication Center
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Coastal Carolinas AoR makes a great first impression with Online Membership Application

Today, there is NO reason to make your potential new Association member or MLS subscriber use a paper-based application they have to print out, fill out and then fax back, or worse yet, make a potential new customer drop off their application at your office anymore. COVID-19 has changed all of our beliefs about what can be accomplished online and online applications are no exception.

By |2021-03-26T09:58:04-07:00March 23rd, 2021|MLS|Comments Off on Coastal Carolinas AoR makes a great first impression with Online Membership Application
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Bright MLS harnesses MLS data to deliver breakthrough new Home Demand Index

Bright MLS created the idea of building a unique method for measuring current and future home demand by examining property search, MLS activity and showing appointment velocity to provide a look at present and future market demand. They partnered with T3 Sixty to build a Home Demand Index.

By |2021-03-17T09:51:55-07:00March 17th, 2021|MLS Insights, Press Releases|Comments Off on Bright MLS harnesses MLS data to deliver breakthrough new Home Demand Index
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MLS NOW Upgrades to MMSI SSO Dashboard and Identity Management to support their Subscribers

MMSI has built an SSO dashboard that provides MLSs with more than one choice for SSO Dashboard services. I also love to see the choice coming from private, family-owned companies that have been dedicated to help organized real estate and the REALTORS® they serve be successful for over 30 years.

By |2021-03-16T11:13:34-07:00March 11th, 2021|MLS, Press Releases|Comments Off on MLS NOW Upgrades to MMSI SSO Dashboard and Identity Management to support their Subscribers
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