About Marilyn Wilson

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So far Marilyn Wilson has created 525 blog entries.

Are you Taking Your Subscribers for Granted?

Asking for feedback can be one of the hardest things we do as adults, especially if you know that feedback is going to be at least a little bit critical. Nobody likes to be told what they’re doing wrong. However, there’s a big mistake that many service organizations make — The mistake? Neglecting to actively solicit feedback from their customers regarding satisfaction with their services. How do you know if you’re delivering good service if you’re not asking your members or subscribers? ? You’re taking money from them on a regular basis. Even if they don’t have a better option [...]

By |2018-05-03T21:22:42-07:00August 8th, 2017|Main category|Comments Off on Are you Taking Your Subscribers for Granted?
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The Short and Simple Road for an MLS to offer ONLY RESO-Compliant IDX Feeds

Key Takeaways The move for MLSs to transition to ONLY RESO-compliant IDX feeds is not that difficult. Moving to offering only a RESO-compliant IDX feed is not that difficult.  RMLS™, one of the first MLSs in the country to distribute only RESO-Compliant IDX feeds, made the move in just FOUR weeks. They launched a campaign to their IDX providers showing them the fields that needed to be transitioned to be RESO-compliant and requiring them to transition completely ONLY to a RESO-Compliant IDX feed. Promotion is Key According to RMLS™, to make the move MLSs will need an effective promotional campaign [...]

By |2018-05-03T21:22:43-07:00August 2nd, 2017|Broker Technology Research, Broker-Agent Information, Clients, Marketing, MLS Insights, Technology Evaluation|Comments Off on The Short and Simple Road for an MLS to offer ONLY RESO-Compliant IDX Feeds
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eMerge welcomes new Director of Marketing, Melissa McHone

New Orleans, LA– July 28, 2017 – eMerge (easyeMerge.com) today announced that real estate industry veteran Melissa McHone has joined the company as the new Director of Marketing. Melissa brings more than ten-years of industry experience to eMerge. She most recently served as a marketing manager for DocuSign Inc., developing and managing strategies and building relationships with the industry’s leading Franchises, Brokerages, MLSs/Associations and tWP Edithe NATIONAL Association of REALTORS® trade organization. Melissa also serves as a mentor for the NAR Reach Program helping to support new and upcoming companies in the real estate space with strategy ideas and GTM [...]

By |2018-05-03T21:22:43-07:00August 1st, 2017|Marketing, Press Releases|Comments Off on eMerge welcomes new Director of Marketing, Melissa McHone
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BROKERS – How RESO Will Help You Become a GREAT Competitor Online

Brokers, even those that invest significant money in their online presence struggle to engage potential customers. In just about every market, brokers have taken a backseat to venture-backed sites that are constantly launching new bells and whistles to capture the attention of potential home buyers and sellers. There’s been a group of hard-working technology leaders at work creating the Real Estate Standards Organization or RESO, as it is called. This smart community of thinkers, led by many of the largest broker organizations including Keller Williams, Home Services of America, REALOGY, Watson, Crye-Leike, Leading Real Estate Companies of the World, The [...]

By |2018-05-03T21:22:43-07:00July 25th, 2017|Broker-Agent Information|Comments Off on BROKERS – How RESO Will Help You Become a GREAT Competitor Online
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Looking for a new GIG? Check out this exciting VP Marketing Opportunity?

I have always admired PILLARTOPOST. They have created a well-recognized backed up by a consistent service experience monitored closely across its 600+ franchises in North America.  They have taken a business that has been serviced historically only by mom and pop shops and created a corporate quality control system that ensures a thorough and predictable home inspection. PILLARTOPOSTS’ broker partnership feel good working with a brand that has gone above and beyond to protect the interest of their clients and ensure that transactions do not fall apart at the last minute because of an unexpected problem. They are looking for [...]

By |2018-05-03T21:22:44-07:00July 7th, 2017|Recruiting|Comments Off on Looking for a new GIG? Check out this exciting VP Marketing Opportunity?
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FBS and Solid Earth Lock Arms to Provide Exciting New Service!

I just love it when technology truly helps make it easier for MLSs and brokers to deploy great technologies for consumers!  Today, FBS and Solid Earth are announcing a really exciting partnership that will make it MUCH easier for MLSs to help their brokers generate tons of leads and listing of exposure without spending ANY additional dollars! We talk a lot about data standards and their advantages, but sometimes it’s hard to understand the tangible value of APIs.  Today FBS’ Spark API and Solid Earth’s Spring platform have changed all that.   Because of their seamless integration, MLSs can now deploy [...]

By |2018-05-03T21:22:45-07:00June 21st, 2017|Press Releases|Comments Off on FBS and Solid Earth Lock Arms to Provide Exciting New Service!
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5 Ways to Eliminate “Headless Agents” on Your Listings

When was the last time you got a friend request on Facebook from someone who hadn’t bothered to upload a profile photo and was still using the grayed-out floating head instead? I’m hoping it was a while ago, but maybe you can remember how you felt when a faceless person reached out to touch you.  When I get one of those I simply delete the request and move on. If someone doesn’t care about enough about their friends and colleagues to even upload a picture I’m not really interested in connecting with them. Do you see how consumers may feel [...]

By |2018-05-03T21:22:46-07:00June 13th, 2017|Broker Technology Research, Broker-Agent Information|Comments Off on 5 Ways to Eliminate “Headless Agents” on Your Listings
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The Emperor Has No Clothes: Why Listing Photos Are Imperative

‘Naked’ listings are a disservice to both buyers and sellers and WILL hurt your brokerage! When a listing hits the MLS and is syndicated to brokerage and portal websites — especially in 2017 — there are qualified, avid buyers who are waiting for that listing. They want to learn everything they can about their potential new home so they can decide whether it’s worth the asking price and whether they should spend some of their precious house-hunting time taking a tour. Let me ask you something: How easy do you think that is to do without any listing photos? “Naked” [...]

By |2018-05-03T21:22:46-07:00June 6th, 2017|How to Make Strategic Planning Really Work in your MLS, MLS Insights|Comments Off on The Emperor Has No Clothes: Why Listing Photos Are Imperative
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How Loyal Are YOUR Customers?

It is critical for MLSs and Brokers to measure the relationships they have with their customers.  While most MLSs do not have DIRECT competition, they have tons of indirect competition.  MLSs compete against companies that generate leads for agents since that it one of their key roles. They compete against training companies providing CE credit and teaching about technologies. MLSs also compete. MLSs also compete with companies that provide ways to aggregate and distribute real estate listing information for the purposes of monetizes the information flow.  While MLSs have survived well in the real estate ecosystem, some are more well-regarded than [...]

By |2018-08-11T03:34:48-07:00June 6th, 2017|Broker-Agent Information, MLS Insights, Suveys and Research|Comments Off on How Loyal Are YOUR Customers?
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New! FREE RESO Marketing Toolkit!

Help brokers understand how RESO standardized data delivered via the RESO Web API will help them bring new technology solutions to market and differentiate their messaging, lead gen, market statistics and green marketing. Thanks to MLSs across the country who have done a great job of embracing the Real Estate Standards Organization, the RESO Data Dictionary and RESO Web API. Today, 93% of all REALTORS® in America work with MLSs that are RESO Certified. Congratulations! In practical terms that means that brokers can now improve their ability to capture leads, save searches across multiple devices, promote green properties and take [...]

By |2018-05-03T21:22:49-07:00May 25th, 2017|Broker Technology Research, Marketing|Comments Off on New! FREE RESO Marketing Toolkit!
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Your MLS is a Lead-Generation Machine – But Do Your Members Know That?

Think about this for a second: The more highly qualified leads that an MLS generates all represent clients who are serious about buying or selling a home. It makes sense. If those buyers are smart enough to be looking at an MLS or brokerage website instead of combing a portal at 2 a.m. for a home, then they’re probably a more serious buyer or homeowner looking at whether the time is right to sell their home. So why do MLSs insist on selling their ability to generate serious business opportunities short?  MLSs are lead-generation machines that give brokers a bounty [...]

By |2018-05-03T21:22:49-07:00May 25th, 2017|Broker-Agent Information, How to Make Strategic Planning Really Work in your MLS, MLS Insights|Comments Off on Your MLS is a Lead-Generation Machine – But Do Your Members Know That?
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Top 5 Ways to Transform Your Office Managers Into Sales Success Coaches

None of the brokers we’ve worked with believe that their office managers are doing what they are supposed to be doing — sales training. Instead, they act more like den mothers. When they could be working on sales coaching or recruiting, office managers are consoling agents who lost big deals, troubleshooting broken printers, or retrieving lost MLS passwords. It’s too easy for office managers to spend the day putting out a series of small fires. Its easy to use all of those daily tasks as excuses for not focusing on the most important roles that managers are responsible for. The [...]

By |2018-05-03T21:22:49-07:00May 25th, 2017|Broker-Agent Information, Product Management, Strategic Planning, Wav of Change|Comments Off on Top 5 Ways to Transform Your Office Managers Into Sales Success Coaches
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