About Marilyn Wilson

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So far Marilyn Wilson has created 530 blog entries.

Announcing WAV Group’s 2017 MLS Services and Support Survey

It is critical that every MLS continually evaluate its technology service offerings and support provided.  WAV Group would like to provide a FREE service to the industry to evaluate the current state of MLS services and support available today. WAV Group would like to invite our readers to participate in our upcoming nationwide MLS Services and Support Survey.  As in past years, the WAV Group survey will measure awareness, adoption and attitudes about the services and support offered by MLS organizations throughout the United States. As in past years, the WAV Group annual survey will measure the attitudes of MLS [...]

By |2018-05-03T21:22:40-07:00September 6th, 2017|MLS Insights, Suveys and Research|Comments Off on Announcing WAV Group’s 2017 MLS Services and Support Survey
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Looking for Job Security? Brokers are Looking for THIS!

By far, an IDX feed is the most heavily used broker tool offered by MLSs today.  Most brokers offer IDX data including active listings and many also include SOLD and PENDING listings thanks to the NAR IDX policy changes which allow brokers to leverage all statuses. One progressive MLS recognized how important IDX feeds are. RMLS in Portland, took the proactive step to transition every one of their IDX feeds to a RESO Certified collection of data.  This bold step allows all brokers to take full advantage of the rich collection of data relevant to their market available with Platinum [...]

By |2018-05-03T21:22:40-07:00September 5th, 2017|How to Make Strategic Planning Really Work in your MLS, Main category, Marketing, MLS Insights|Comments Off on Looking for Job Security? Brokers are Looking for THIS!
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Data is Power and You Have the Power Brokers!

The smart money is on brokers who figure out how to differentiate themselves online by leveraging MLS data in new and exciting ways.   Brokers really DO have the power to take back their leadership position online if they fully take advantage of the rich and engaging MLS data that is available today. What’s the best way to learn how to make your website more interesting than other online sources?  Learn how to leverage standardized real estate information that has been built by the Real Estate Standards Organization. Thanks to the great work of four brokers that serve on the RESO [...]

By |2018-05-03T21:22:41-07:00August 23rd, 2017|Broker Technology Research, Broker-Agent Information, Marketing|Comments Off on Data is Power and You Have the Power Brokers!
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WAV Group’s Kevin Hawkins Joins Forbes Real Estate Council

It’s hard to believe that just three years ago next month Kevin Hawkins joined WAV Group to head up our newly established Communications Division, becoming President of WAV Group Communication. He’s helped assemble a list of blue chip clients that include RESO, America’s #1 real estate agent (Ben Caballero of HomesUSA.com), the #1 tech support firm for real estate agents (Florida Realtors® Tech Helpline), #1 real estate marketing technology firm (Imprev), the #1 luxury real estate tech firm (Gabriels Technology Solutions), FinTech’s most innovative mortgage banking and wealth management firm Opes Advisors (now a Division of Flagstar Bank), and many more. Now [...]

By |2018-05-03T21:22:41-07:00August 23rd, 2017|Main category, Our Company, Press Releases|Comments Off on WAV Group’s Kevin Hawkins Joins Forbes Real Estate Council
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Are You Guilty Of “Business As Usual Budgeting?”

Financial and budget planning concept with calculator notebook and financial chart report on work desk How many of have been informed that need to spend the rest of your budget or its going to be reduced next year?   How many times have you blindly hit copy and paste and then added a bit for inflation and an unexpected project and then called it a day on your budgeting process?   If you’re walking somewhat blindly through your budgeting process then you’re practicing what we call “business-as-usual budgeting”. What’s that? Well, if your typical budgeting practice is to look at last year’s [...]

By |2018-05-03T21:22:41-07:00August 23rd, 2017|Broker Technology Research, Strategic Planning|Comments Off on Are You Guilty Of “Business As Usual Budgeting?”
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Are you Taking Your Subscribers for Granted?

Asking for feedback can be one of the hardest things we do as adults, especially if you know that feedback is going to be at least a little bit critical. Nobody likes to be told what they’re doing wrong. However, there’s a big mistake that many service organizations make — The mistake? Neglecting to actively solicit feedback from their customers regarding satisfaction with their services. How do you know if you’re delivering good service if you’re not asking your members or subscribers? ? You’re taking money from them on a regular basis. Even if they don’t have a better option [...]

By |2018-05-03T21:22:42-07:00August 8th, 2017|Main category|Comments Off on Are you Taking Your Subscribers for Granted?
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The Short and Simple Road for an MLS to offer ONLY RESO-Compliant IDX Feeds

Key Takeaways The move for MLSs to transition to ONLY RESO-compliant IDX feeds is not that difficult. Moving to offering only a RESO-compliant IDX feed is not that difficult.  RMLS™, one of the first MLSs in the country to distribute only RESO-Compliant IDX feeds, made the move in just FOUR weeks. They launched a campaign to their IDX providers showing them the fields that needed to be transitioned to be RESO-compliant and requiring them to transition completely ONLY to a RESO-Compliant IDX feed. Promotion is Key According to RMLS™, to make the move MLSs will need an effective promotional campaign [...]

By |2018-05-03T21:22:43-07:00August 2nd, 2017|Broker Technology Research, Broker-Agent Information, Clients, Marketing, MLS Insights, Technology Evaluation|Comments Off on The Short and Simple Road for an MLS to offer ONLY RESO-Compliant IDX Feeds
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eMerge welcomes new Director of Marketing, Melissa McHone

New Orleans, LA– July 28, 2017 – eMerge (easyeMerge.com) today announced that real estate industry veteran Melissa McHone has joined the company as the new Director of Marketing. Melissa brings more than ten-years of industry experience to eMerge. She most recently served as a marketing manager for DocuSign Inc., developing and managing strategies and building relationships with the industry’s leading Franchises, Brokerages, MLSs/Associations and tWP Edithe NATIONAL Association of REALTORS® trade organization. Melissa also serves as a mentor for the NAR Reach Program helping to support new and upcoming companies in the real estate space with strategy ideas and GTM [...]

By |2018-05-03T21:22:43-07:00August 1st, 2017|Marketing, Press Releases|Comments Off on eMerge welcomes new Director of Marketing, Melissa McHone
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BROKERS – How RESO Will Help You Become a GREAT Competitor Online

Brokers, even those that invest significant money in their online presence struggle to engage potential customers. In just about every market, brokers have taken a backseat to venture-backed sites that are constantly launching new bells and whistles to capture the attention of potential home buyers and sellers. There’s been a group of hard-working technology leaders at work creating the Real Estate Standards Organization or RESO, as it is called. This smart community of thinkers, led by many of the largest broker organizations including Keller Williams, Home Services of America, REALOGY, Watson, Crye-Leike, Leading Real Estate Companies of the World, The [...]

By |2018-05-03T21:22:43-07:00July 25th, 2017|Broker-Agent Information|Comments Off on BROKERS – How RESO Will Help You Become a GREAT Competitor Online
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Looking for a new GIG? Check out this exciting VP Marketing Opportunity?

I have always admired PILLARTOPOST. They have created a well-recognized backed up by a consistent service experience monitored closely across its 600+ franchises in North America.  They have taken a business that has been serviced historically only by mom and pop shops and created a corporate quality control system that ensures a thorough and predictable home inspection. PILLARTOPOSTS’ broker partnership feel good working with a brand that has gone above and beyond to protect the interest of their clients and ensure that transactions do not fall apart at the last minute because of an unexpected problem. They are looking for [...]

By |2018-05-03T21:22:44-07:00July 7th, 2017|Recruiting|Comments Off on Looking for a new GIG? Check out this exciting VP Marketing Opportunity?
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FBS and Solid Earth Lock Arms to Provide Exciting New Service!

I just love it when technology truly helps make it easier for MLSs and brokers to deploy great technologies for consumers!  Today, FBS and Solid Earth are announcing a really exciting partnership that will make it MUCH easier for MLSs to help their brokers generate tons of leads and listing of exposure without spending ANY additional dollars! We talk a lot about data standards and their advantages, but sometimes it’s hard to understand the tangible value of APIs.  Today FBS’ Spark API and Solid Earth’s Spring platform have changed all that.   Because of their seamless integration, MLSs can now deploy [...]

By |2018-05-03T21:22:45-07:00June 21st, 2017|Press Releases|Comments Off on FBS and Solid Earth Lock Arms to Provide Exciting New Service!
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5 Ways to Eliminate “Headless Agents” on Your Listings

When was the last time you got a friend request on Facebook from someone who hadn’t bothered to upload a profile photo and was still using the grayed-out floating head instead? I’m hoping it was a while ago, but maybe you can remember how you felt when a faceless person reached out to touch you.  When I get one of those I simply delete the request and move on. If someone doesn’t care about enough about their friends and colleagues to even upload a picture I’m not really interested in connecting with them. Do you see how consumers may feel [...]

By |2018-05-03T21:22:46-07:00June 13th, 2017|Broker Technology Research, Broker-Agent Information|Comments Off on 5 Ways to Eliminate “Headless Agents” on Your Listings
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