About Marilyn Wilson

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So far Marilyn Wilson has created 554 blog entries.

The Emperor Has No Clothes: Why Listing Photos Are Imperative

‘Naked’ listings are a disservice to both buyers and sellers and WILL hurt your brokerage! When a listing hits the MLS and is syndicated to brokerage and portal websites — especially in 2017 — there are qualified, avid buyers who are waiting for that listing. They want to learn everything they can about their potential new home so they can decide whether it’s worth the asking price and whether they should spend some of their precious house-hunting time taking a tour. Let me ask you something: How easy do you think that is to do without any listing photos? “Naked” [...]

By |2018-05-03T21:22:46-07:00June 6th, 2017|How to Make Strategic Planning Really Work in your MLS, MLS Insights|Comments Off on The Emperor Has No Clothes: Why Listing Photos Are Imperative
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How Loyal Are YOUR Customers?

It is critical for MLSs and Brokers to measure the relationships they have with their customers.  While most MLSs do not have DIRECT competition, they have tons of indirect competition.  MLSs compete against companies that generate leads for agents since that it one of their key roles. They compete against training companies providing CE credit and teaching about technologies. MLSs also compete. MLSs also compete with companies that provide ways to aggregate and distribute real estate listing information for the purposes of monetizes the information flow.  While MLSs have survived well in the real estate ecosystem, some are more well-regarded than [...]

By |2018-08-11T03:34:48-07:00June 6th, 2017|Broker-Agent Information, MLS Insights, Suveys and Research|Comments Off on How Loyal Are YOUR Customers?
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New! FREE RESO Marketing Toolkit!

Help brokers understand how RESO standardized data delivered via the RESO Web API will help them bring new technology solutions to market and differentiate their messaging, lead gen, market statistics and green marketing. Thanks to MLSs across the country who have done a great job of embracing the Real Estate Standards Organization, the RESO Data Dictionary and RESO Web API. Today, 93% of all REALTORS® in America work with MLSs that are RESO Certified. Congratulations! In practical terms that means that brokers can now improve their ability to capture leads, save searches across multiple devices, promote green properties and take [...]

By |2018-05-03T21:22:49-07:00May 25th, 2017|Broker Technology Research, Marketing|Comments Off on New! FREE RESO Marketing Toolkit!
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Your MLS is a Lead-Generation Machine – But Do Your Members Know That?

Think about this for a second: The more highly qualified leads that an MLS generates all represent clients who are serious about buying or selling a home. It makes sense. If those buyers are smart enough to be looking at an MLS or brokerage website instead of combing a portal at 2 a.m. for a home, then they’re probably a more serious buyer or homeowner looking at whether the time is right to sell their home. So why do MLSs insist on selling their ability to generate serious business opportunities short?  MLSs are lead-generation machines that give brokers a bounty [...]

By |2018-05-03T21:22:49-07:00May 25th, 2017|Broker-Agent Information, How to Make Strategic Planning Really Work in your MLS, MLS Insights|Comments Off on Your MLS is a Lead-Generation Machine – But Do Your Members Know That?
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Top 5 Ways to Transform Your Office Managers Into Sales Success Coaches

None of the brokers we’ve worked with believe that their office managers are doing what they are supposed to be doing — sales training. Instead, they act more like den mothers. When they could be working on sales coaching or recruiting, office managers are consoling agents who lost big deals, troubleshooting broken printers, or retrieving lost MLS passwords. It’s too easy for office managers to spend the day putting out a series of small fires. Its easy to use all of those daily tasks as excuses for not focusing on the most important roles that managers are responsible for. The [...]

By |2018-05-03T21:22:49-07:00May 25th, 2017|Broker-Agent Information, Product Management, Strategic Planning, WAVes of Change|Comments Off on Top 5 Ways to Transform Your Office Managers Into Sales Success Coaches
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CRMLS Agrees to Offer Remine to its 82,000 Subscribers

by MARILYN WILSON on MAY 16, 2017 Remine is at it again!  In recent months, the company has forged partnerships with several of the nation’s largest MLSs. CRMLS will be launching the product to its 82,000 members according to the press release issued today.  Remine is taking the industry by storm.  Every MLS I work with across the country seems to be looking at this exciting new product. Remine is an intelligent service marrying social media profiles with home ownership factors to help agents identify prospects and then use social media to advertise to them.  The company has deep expertise in [...]

By |2018-05-03T21:22:49-07:00May 16th, 2017|MLS Insights, Press Releases|Comments Off on CRMLS Agrees to Offer Remine to its 82,000 Subscribers
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Metro Market Trends, Inc. Welcomes Brenda Carnegie

Metro Market Trends, Inc. (MMT), a subsidiary of RealtyWEB.Net, is pleased to announce that Brenda Carnegie has joined the MMT team as a Business Development Consultant. Brenda has served in the real estate industry for over 25 years starting as an MLS Director in Clearwater, Florida.  She has held positions with Interealty (now part of CoreLogic), Realist, and Coldwell Banker Residential. Brenda was responsible for managing MLS system installations, sales and member support, as well as developing and implementing Broker-based solutions. Brenda was part of the realtor.com® Industry Relations Team from 2009-2015 as Director of Industry Relations, providing support to Associations/MLSs in [...]

By |2018-05-03T21:22:50-07:00May 16th, 2017|Marketing, Press Releases|Comments Off on Metro Market Trends, Inc. Welcomes Brenda Carnegie
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LIBOR and BNAR getting serious about REALTOR(R) safety

Did you know that nearly 1/3 of REALTORS(R) STAY in situations where they feel unsafe as they strive to make a sale.  Nearly 4 in 5  do NOT ask for Identification/Verification before meeting a client.  Just about everyone (88%) of agents are alone when showing a home to new prospect. Bottomline, many agents put themselves at risk REGULARLY.  While real estate is an amazing industry that provides exciting career opportunities to nearly 2 million people every year, it’s a job that deals with the public.  By definition, it puts agents at risk. The Long Island Board of REALTORS® and the Buffalo [...]

By |2018-05-03T21:22:50-07:00May 16th, 2017|Broker-Agent Information, Press Releases|Comments Off on LIBOR and BNAR getting serious about REALTOR(R) safety
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Looking for a New GIG? You Could be the FIRST MLS/Association Success Manager in the Country!

eXp Realty, The Agent-Owned Cloud Brokerage®, one of the largest, fastest growing and most innovative brokerages in America today has created a very exciting new position, the MLS/Association Success Manager.  This is the FIRST brokerage that we’re aware of that takes their relationship with their agents and local MLSs/Associations seriously enough to create a dedicated position like this. The MLS/Association Success Manager will be a key member of the eXp Agent Experience team. This newly created position will act as the first line of support for eXp agents in the states of Texas, California and Florida when they have questions [...]

By |2018-05-03T21:22:50-07:00May 10th, 2017|MLS Insights, Recruiting|Comments Off on Looking for a New GIG? You Could be the FIRST MLS/Association Success Manager in the Country!
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Help your Brokers Improve their Marketing with RESO Standards

MLSs have done a great job of embracing the Real Estate Standards Organization, the RESO Data Dictionary and RESO Web API. Today, 93% of all REALTORS® in America work with MLSs that are RESO Certified. RESO volunteers have worked tirelessly for years to get us to this stage.  MLSs have done the hard work to make RESO data standards available to their members and technology partners. We’re on the cusp of greatness with RESO. While just about all brokers in America can leverage RESO standards on their website, CRM and other marketing solutions now, very few are aware of the [...]

By |2018-05-03T21:22:50-07:00May 10th, 2017|Broker Technology Research, Marketing, MLS Insights|Comments Off on Help your Brokers Improve their Marketing with RESO Standards
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5 Steps to an Impactful and Effective Strategic Plan

by MARILYN WILSON on APRIL 28, 2017 We’ve all been involved in those strategic planning sessions where you get locked in a room, hold hands, sing Kumbaya, feel really excited for about 3 days and then everyone goes back to doing everything the same old way they did before the session. They are a total waste of time. I call those sessions “Forced Family Fun”. They give strategic planning a bad name. Let’s talk about a way to make the time and effort put into a strategic plan that will actually MAKE A DIFFERENCE for your organization. I’ve been facilitating [...]

By |2018-05-03T21:22:51-07:00April 28th, 2017|Broker Technology Research, Strategic Planning|Comments Off on 5 Steps to an Impactful and Effective Strategic Plan
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Remine Hires Three Real Estate Technology Veterans

FALLS CHURCH, Va., April 26, 2017 /PRNewswire/  Lucie Fortier will serve as Remine’s VP of Product to oversee product development and MLS implementations.  Bill Weis was hired as Director of Data Acquisitions. Joel Shears is Director of Industry Relations. Fortier joins Remine from Corelogic, where she was Senior Director of Operations for Real Estate Solutions, including Matrix and Realist, which is in use by more than 700,000 Realtors® today. “MLS executives across North America have a deep respect for Lucie because she can take complex situations and deliver results. She’s got the track record to deliver the Remine platform to [...]

By |2018-05-03T21:22:51-07:00April 27th, 2017|MLS Insights, Press Releases|Comments Off on Remine Hires Three Real Estate Technology Veterans
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