About Marilyn Wilson

This author has not yet filled in any details.
So far Marilyn Wilson has created 525 blog entries.

Looking for an Amazing New Career Opportunity?

Looking for an amazing way to leverage the network of relationships you have built in the industry?   How about selling one of the most insightful, relevant and effective educational tools in the industry today – RE Technology.com, WAV Group’s sister company? We’re looking for a few amazing sales warriors to help us expand the reach of our platform to even more agents and brokers and in turn, take their sales careers to the next level. Currently the site is available to over 750,000 agents and brokers.   It is one of the most popular tools available in nearly 100 MLSs around [...]

By |2018-05-03T21:23:48-07:00March 18th, 2015|Main category, Our Services|Comments Off on Looking for an Amazing New Career Opportunity?
Read More

Five Ways to Make a Thoughtful Decision about Direct Feeds

I had the honor of working with the Greater Albuquerque Association of REALTORS® today. They hosted a Town Hall asking for input on whether or not their brokers would like them to negotiate a Direct Feed from the Zillow Group on their behalf.  Michael Bustamante did a great job of framing the issues that need to be discussed and ultimately decided upon. While the issue is anything, but clear cut, there were interesting questions posed that may be helpful for you to use in your market as you try to think your way through your market’s decision about direct feeds. [...]

By |2018-05-03T21:23:49-07:00March 16th, 2015|Main category, MLS Insights, Strategic Planning|4 Comments
Read More

Revised IDX Rules are Looming for MLSs – New Solution Announced to Help MLSs be Compliant

As you probably know by now, the rules governing IDX were revised at the NAR Meetings in November last year.  Click here to view the details of the approved changes. One of the big changes requires that every MLS provide a Web API by June 30th, 2016 to make it much easier for brokers to allow third party companies to leverage MLS data for tools used by brokers. For the non-techies among us, let me answer the first question….What the heck is an API and why should I care? According to NAR…. API, short for Application Program Interface, describes a [...]

By |2018-05-03T21:23:49-07:00February 25th, 2015|Main category, MLS Insights, Reports|1 Comment
Read More

Association/MLS Leadership Doesn’t Always Allow for a Consensus

Association and MLS leaders have it tough today.  The best leaders are staying on top of the latest trends, considering how emerging ideas affect their subscribers and proactively making changes to keep their organizations relevant.  Sounds like the kind of leader we all want to be right? So if this is what all leaders strive for, why is it so hard to create sustainable change? I have recently run across a few examples where the Board of Directors believed they knew the path that was best for their constituents yet they were not able to implement the path that made [...]

By |2018-05-03T21:23:50-07:00February 25th, 2015|Marketing, MLS Insights, Strategic Planning, Technology Evaluation|9 Comments
Read More

We lost a One of a Kind Gem this Week

My heart sank this morning when I heard the news that we had lost Bob Hewes.  Bob was one of my absolute favorites in the industry – could be because he kind of reminded me of my dad who I miss desperately too. Bob had that rare dry sense of humor – you always had to pay attention or you would miss his subtle nuances and quips.  He was a born negotiator. He wasn’t happy unless he was getting a big deal for his beloved Association. the Naples Area Board of REALTORS®.   He got the best of me pretty much [...]

By |2018-05-03T21:23:50-07:00February 9th, 2015|Main category|Comments Off on We lost a One of a Kind Gem this Week
Read More

Bad Customer Service can WIPE OUT a LOT of goodwill away in minutes!

Every company SAYS they have good customer service, but we all know the truth – many companies believe they are customer-centric, but when it comes right down to it, they don't always live up to the promise. I am going to use my brand relationship with my most frequently travelled airline to illustrate this point. With this unnamed airline I have had a really good year. I travelled almost exclusively with them, helping to raise my status level to the point where I travelled more in free upgraded first class seats than not. I was privy to the attention of [...]

By |2018-05-03T21:23:51-07:00January 12th, 2015|Main category, MLS Insights, Our Services, Strategic Planning|Comments Off on Bad Customer Service can WIPE OUT a LOT of goodwill away in minutes!
Read More

Help us Prioritize the Best Ways for IDX feeds to work Harder for Brokers

I have to tell you that every time I think about the MLS Policy Meeting at this year’s NAR Conference in New Orleans, it puts a big smile on my face.  For the first time that I’ve witnessed, four important, but fundamental changes were made to the IDX policy with absolutely UNIVERSAL acceptance.   Brokers, MLS Executives, Associations and Technology Companies also spoke from one voice about the relevance and importance of the changes that were proposed and approved. Check out my blog post from a few weeks ago to see the details about what was approved at that time.  In [...]

By |2018-05-03T21:23:52-07:00December 18th, 2014|Main category|Comments Off on Help us Prioritize the Best Ways for IDX feeds to work Harder for Brokers
Read More

Keep your organization ahead of the WAVes of Change happening in 2015!

As we end 2014 now is a great time to sit back and reflect on the best ways to help prepare your organization for the inevitable evolutions and revolutions we may experience next year. Do you sometimes feel like your Board of Directors and key staff are out of touch with what’s really happening in the real estate industry today? Do you sometimes feel a bit isolated and would like to know if other organizations are facing the same challenges you are? Is your organization suffering from stifled and cumbersome decision-making? Here’s what can happen when an organization is out [...]

By |2018-05-03T21:23:52-07:00December 18th, 2014|Broker-Agent Information, Main category, Marketing, MLS Insights, Our Services, Strategic Planning, Technology Evaluation|Comments Off on Keep your organization ahead of the WAVes of Change happening in 2015!
Read More

Using your brand to build relevance for your MLS organization

I can’t tell you the number of times I have asked an agent what MLS they belong to and they tell me “Paragon”, or “Rapattoni” or “Matrix”.   They don’t even know the name of the MLS organization they belong to. How can you build value in your brand if your customers literally do not know even know your name? Some of the best organizations like TheMLS/CLAW have taken the time to create a naming convention.   First of all, check out this amazing list of products and services they offer to their members. Pretty impressive. Next I would like to draw [...]

By |2018-05-03T21:23:53-07:00December 17th, 2014|Main category|Comments Off on Using your brand to build relevance for your MLS organization
Read More

Building an Online Brand – The “Sparkles” Example

For any of you that follow either Victor Lund or I on social media you know that we are very proud parents. We share the latest news from our 11 year old daughter Alexandra, who has been named “Sparkles” by her fellow dancers because of her sparkling personality and propensity to wear glittery clothes regularly! As a proud parent, I have to share the great news that “Sparkles” will be appearing on the finale of Dancing with the Stars on Monday, November 24th in an opening number promoting the upcoming re-release of the classic story Annie coming to theaters around the [...]

By |2018-05-03T21:23:54-07:00November 19th, 2014|Main category, Marketing|Comments Off on Building an Online Brand – The “Sparkles” Example
Read More

There IS hope for the real estate industry!

I had one of the best days I’ve ever had since I’ve been a part of this industry at the NAR conference this year!   I witnessed what I believe to be a historic moment in the real estate industry where MLSs, Associations, Brokers, Franchises and Technology companies ALL came together for the greater good of the industry.   No drama, no conflict, just unity! Hallelujah! Kudo’s to the Leading Real Estate Companies of the World for bringing forth a set of balanced recommendations to the Emerging Issues committee on behalf of large and small brokers around the nation. I am proud [...]

By |2018-05-03T21:23:54-07:00November 19th, 2014|Main category|1 Comment
Read More

REALTOR(R) Productivity is stronger than expected

The world is looking up in real estate.  Cautious optimism abounds.  So now the real question is…how many REALTORS® are back in the game for real?  How many have captured the hearts of sellers?  How many have sold properties in the past 6 months?   We believe the information that we have just gathered is encouraging. It looks like the wealth is being spread around to more REALTORS® than expected. We thought the numbers would reflect the 80/20 rule – In reality, it looks like the 60/40 rule is running the day. Just under 60% of REALTORS have had a transaction [...]

By |2018-05-03T21:23:55-07:00November 19th, 2014|Main category|1 Comment
Read More
WAV Group | Copyright © 2024 All Rights Reserved.