Marilyn Wilson, Author at WAV Group Consulting

Is too much Agent- Centricity at the heart of the industry dysfunction?
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Is too much Agent- Centricity at the heart of the industry dysfunction?

Clients, Main category, MLS Insights

Is too much Agent- Centricity at the heart of the industry dysfunction?

A couple of months ago I wrote a post called the “Challenge for Positive Change” that highlighted many of the relationship dysfunctions we are experiencing in the industry today. We have the honor of working with large brokers as well as MLSs, Associations, technology companies and even title and home warranty providers. We see misperceptions and distrust running rampant between each of these groups. It’s clear that there are many that are feeling as though our industry could be working together much better than it is at the moment. Fast forward a few weeks and we get to CMLS and [...]

By Marilyn Wilson|2018-05-03T21:24:24-07:00October 24th, 2013|Clients, Main category, MLS Insights|Comments Off

One Path for MLSs and Large Brokers to Work Together More Effectively

As many of you know there is quite a bit of discontent with selected large brokers and their MLS relationships. While there are many components to this discontent, there is one tangible action step that MLSs can take to help improve the relationship. The Realty Alliance recently published their Fair Display For MLS Public Facing Websites Document. Fortunately, our experience suggests that most MLS websites comply with these rules. For any MLS that already offers a site or is considering launching one here are the gotta have rules you must follow to be in compliance with The Realty Alliance’s dictate: [...]

By Marilyn Wilson|2018-05-03T21:24:25-07:00October 23rd, 2013|Main category, MLS Insights, Technology Evaluation|3 Comments

Listhub Offers New Terms HAR Agreement

Listhub has finally enrolled the Houston Association of REALTORS® in its listings distribution platform by matching the terms of HAR’s unique needs for listing syndication. Historically HAR has entered into direct agreements with major portals. Houston CEO, Bob Hale spoke briefly about the organization’s strategic shift toward Listhub during our discussion at the Council of MLS meetings in Boise, Idaho. “We track everything so our brokers can maximize their success in online marketing,” said Hale. The Houston Association of REALTORS® pioneered the STAR reports that have long provided their members with detailed reports on listings and leads displayed on HAR.com. What was missing was [...]

By Marilyn Wilson|2018-05-03T21:24:25-07:00October 9th, 2013|Broker-Agent Information, Clients, Main category, MLS Insights|Comments Off

Don’t Miss this Webinar on How to Make Your Business Explode with a Lead Generation Program!

Many consumers are looking to educate themselves on the housing market. They often end up on third party sites like Zillow and Trulia to see what listings in their area look like INSTEAD of your own site. WAV Group partner Marilyn Wilson is moderating this RE Technology webinar. This webinar is targeted to real estate brokers. Unfortunately, these sites can provide inaccurate data but time and again consumers head there because it’s the only location that provides them this information. Would you like to learn about an affordable program to attract potential new clients directly to your website, avoiding the [...]

By Marilyn Wilson|2018-05-03T21:24:26-07:00October 4th, 2013|Broker-Agent Information, Clients, Main category, Strategic Planning|1 Comment

It’s Time to Re-invent the Search

There’s a fundamental problem in the real estate business today. Since time immemorial real estate ‘searches’ have utilized a property-centric approach that ignores the other 50 percent of the business: the buyers. In the real estate industry, we focus so much on displaying listings hoping to attract a buyer without spending nearly enough time and resources to analyze and understand the market segment that are the drivers of the purchase. This is also symptomatic of the industry’s fundamental focus on the needs of agents, not consumers. Doesn’t it make more sense to focus on the needs of the consumer? The [...]

By Marilyn Wilson|2018-05-03T21:24:27-07:00September 10th, 2013|MLS Insights, Reports, Technology Evaluation|2 Comments

RE/MAX, One Step Closer To An IPO

RE/MAX, one of the world's leading franchisors of real estate brokerage services, today announced that it has publicly filed a registration statement on Form S-1 with the U.S. Securities and Exchange Commission relating to a proposed initial public offering of its common stock. According to the press release from the company, the RE/MAX brand name has held the number one market share in the U.S. and Canada since 1999. The timing, number of shares to be offered and the price range for the offering have not yet been determined. RE/MAX intends to apply to list its common stock on the [...]

By Marilyn Wilson|2018-05-03T21:24:29-07:00August 19th, 2013|Main category|Comments Off

Top 5 Ways to Become More Relevant with Consumer Research

The real estate industry suffers from what I call the “lowest common denominator” phenomenon. Every one of the business models in the industry – associations, MLSs and brokerages are built on attracting and retaining as many agents as possible. Many real estate entities collect monies every month from every participant – regardless of their productivity. While these models each have their own reasons to exist, they have created a major problem in my view. Real estate organizations are so busy attracting sales professionals that many ignore the needs of the most important group – the customer. It’s no wonder that [...]

By Marilyn Wilson|2018-05-03T21:24:29-07:00August 16th, 2013|Broker-Agent Information, Main category, MLS Insights, Suveys and Research|Comments Off

Immobel Seeking Seasoned Real Estate Technology Sales Professional

POSITION TITLE: Director of Broker Sales REPORTS TO: Chief Executive Officer Opportunity Immobel is seeking to hire a seasoned real estate technology sales professional for the position of Director of Broker Sales to generate new broker customers for the company. The successful candidate will have proven success selling web and technology solutions to large brokers. They will also bring a robust database of engaged brokers they can tap into. Since Immobel helps brokers expand their presence Internationally, the ideal candidate will have experience selling to luxury brokers that already understand the importance of the International market. They will also be [...]

By Marilyn Wilson|2018-05-03T21:24:30-07:00August 5th, 2013|Clients, Main category, Our Company, Our Services|Comments Off

Not All eSignature Platforms are Created Equal Webinar

Are your electronically signed documents compliant with the laws governing electronic signatures? If you’re not sure, you MUST attend this webinar. While using eSignatures comes with many benefits such as saving the time, money and hassle of driving around town to obtain a signature it also requires that agents, brokers and MLSs be thoughtful about their choice of providers. In this webinar, you will hear from eSignature providers DocuSign and Authentisign, along with Russ Bergeron of MRED, on best practices, what you need to know and how important it is to do your homework. Not all eSignature solutions are the [...]

By Marilyn Wilson|2018-05-03T21:24:31-07:00August 5th, 2013|Broker-Agent Information, Main category, Our Company, Our Services, Technology Evaluation|Comments Off

Realtors® Reaffirm Commitment to realtor.com®

CHICAGO (July 24, 2013) – The National Association of Realtors® Board of Directors today reaffirmed NAR’s commitment to making realtor.com® the first, best online destination for home buyers and sellers. The board voted in favor of recommendations to modify an existing operating agreement that will help the site compete more effectively in an evolving online marketplace. “Over the years, Realtors® have invested a lot of time and millions of dollars in building information technology to give consumers online access to real estate information, and we know that consumer demand for all things ‘home’ has never been greater,” said NAR President [...]

By Marilyn Wilson|2018-05-03T21:24:31-07:00July 24th, 2013|Main category, Press Releases|Comments Off

5 Ways to End the “MLS/Broker Stand-off”
Gallery
5 Ways to End the “MLS/Broker Stand-off”

Main category, MLS Insights, Technology Evaluation

5 Ways to End the “MLS/Broker Stand-off”

A few weeks ago I wrote a post called the “Challenge for Positive Change” that highlighted many of the relationship dysfunctions we are experiencing in the industry today. At Inman Connect in San Francisco I was invited to be part of a panel called the MLS/Broker Stand-off. It’s clear that there are many that are feeling as though our industry could be working together much better than it is at the moment. I’ve been thinking a lot about what is causing this stand-off and trying to find suggestions about ways to fix it. Here’s what I’ve come up with so [...]

By Marilyn Wilson|2018-05-03T21:24:32-07:00July 24th, 2013|Main category, MLS Insights, Technology Evaluation|Comments Off

Instagram Quickly Becoming a Value Brand-building Video Tool

Anybody who has children has probably known about Instagram for a while now as a photo sharing social media site. It is by far my 10-year-old daughter’s favorite method for sharing her life with her friends. Two weeks ago, Instagram began offering the ability to share short videos on their site and it has exploded. In just two weeks there have been amazing brand video ads for corporations placed on the site. You can check them out here. From what I could see with the videos I reviewed so far, there are a few ways that real estate companies and [...]

By Marilyn Wilson|2018-05-03T21:24:32-07:00July 5th, 2013|Broker-Agent Information, Main category, Marketing|Comments Off

About Marilyn Wilson