About Marilyn Wilson

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So far Marilyn Wilson has created 525 blog entries.

Trulia Launches Mobile Agent App on Adroid Phones

Trulia and other online portals understand mobile very well. They clearly recognize that mobile will be the primary user experience of both consumers and agents today, and evermore in the future. In this latest announcment, Trulia provides a mobile solution aimed at engaging the mobile agent and connecting them with consumers in the best possible way. This is a great strategy; but it begs many questions. Where is the broker mobile strategy? Most brokers and franchises depend on telephone and email for connecting agents with inquiring consumers. It works, but mobile apps work better. I would expect to see franchises and [...]

By |2018-05-03T21:25:00-07:00May 30th, 2012|Broker Technology Research, Main category|Comments Off on Trulia Launches Mobile Agent App on Adroid Phones
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Webinar: WAV Group Midyear Update

Looking for an easy way to provide your Board with an update on important industry trends and programs?  Don’t miss out on the big news that came out of the National Association of REALTORS® Midyear conference. The WAV Group team was on the spot in Washington, D.C., and they have prepared a webinar that shares all the must-know details, as well as analysis of the issues that are going to shape the future of your business and our industry. To register for the webinar on register for Midyear Industry Update on Tuesday, June 5, 2012 10:00 AM - 11:00 AM [...]

By |2018-05-03T21:25:00-07:00May 25th, 2012|Broker Technology Research, Broker-Agent Information, Main category|1 Comment
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Texas Brokerages Go Paperless with the HAR-branded SureClose® Software

PRESS RELEASE:  HOUSTON (May 14, 2012) PropertyInfo Corporation®, a Stewart company, announced today the successful adoption by Heritage Texas Properties of the Electronic Transaction Solution (HAR-ETS), powered by SureClose, to go paperless.  Available only since January, Houston Association of REALTORS®'s HAR-ETS has already increased efficiencies for many of the organization’s 24,000 real estate professionals and their clients, and has enabled companies such as Heritage Texas Properties to remove paper from the closing process.  “Heritage Texas Properties is committed to providing our customers with the most efficient and economical solutions available, and HAR’s Electronic Transaction Solution powered by SureClose has enabled us to vastly [...]

By |2018-05-03T21:25:00-07:00May 23rd, 2012|Broker Technology Research, Broker-Agent Information, Clients, Main category, Press Releases, Product Management, Technology Evaluation|Comments Off on Texas Brokerages Go Paperless with the HAR-branded SureClose® Software
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RPR Broker Case Study – Helping Brokers Understand and Use Realtors Property Resource®

WAV Group provides consulting services brokers across the country to help them find the most effective ways to leverage the technology tools they have chosen for their agents. Some of those tools are provided by MLSs as part of their monthly subscription fees. In working with brokers we have learned how stressed the life of a broker is. Their agents, clients, accountants and office staff pull them in a million directions.  Their daily tasks make it virtually impossible to keep up on all of the latest technologies being offered to them. Today, WAV Group is introducing the third in a [...]

By |2018-05-03T21:25:02-07:00May 10th, 2012|Broker Technology Research, Broker-Agent Information, Main category, Product Management, Reports, Suveys and Research|Comments Off on RPR Broker Case Study – Helping Brokers Understand and Use Realtors Property Resource®
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Attention MLS Boards – Are You Using All of the Services Provided by Your MLS?

At WAV Group, we conduct strategic planning sessions for many of the nation’s largest MLSs. As part of our due diligence we conduct in-depth interviews with many leading brokers and MLS Board members.  During these interviews, many tell us how they appreciate the depth and scope of services offered by their MLS. There’s a problem though…many of those we interview have not used the services offered by their local MLS.  In some cases, they are not even familiar with the services being offered. These board members haven’t taken the time to learn about each of the services offered by their [...]

By |2018-05-03T21:25:04-07:00May 7th, 2012|How to Make Strategic Planning Really Work in your MLS, Main category, MLS Insights, Our Services, Strategic Planning|Comments Off on Attention MLS Boards – Are You Using All of the Services Provided by Your MLS?
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TOP 5 AGENT & BROKER ARTICLES OF THE WEEK!

  Note: If you do not have a RE Technology account, please contact April at april@wavgroup.com, and I will be happy to create a complimentary account for you.  More than 70 MLSs and Associations offer RE Technology as a free member benefit - contact Melissa@retechnology.com for a program overview.     RE Technology wants to support our MLS partners by highlighting articles that peeked the most amount of agent and broker readership.  The goal of this effort is to provide content for MLSs to re-purpose to their members. Feel free to use these articles in any of your communication programs [...]

By |2018-05-03T21:25:04-07:00May 4th, 2012|Broker Technology Research, Broker-Agent Information, Clients, Main category, Our Company, Our Services, Reports, Technology Evaluation|Comments Off on TOP 5 AGENT & BROKER ARTICLES OF THE WEEK!
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RENTALS! A Market Quickly Slipping Away From REALTORS®

Every agent I know is looking for new opportunities for generating additional revenue.  At the same time I hear again and again that many agents are not interested in working on rental properties because there’s “not enough money in it”. Driven by this ambivalence, many MLSs are ignoring the rental market. This perspective is a HUGE mistake, in my view.  Let me share some “fun facts” with you to help you understand why I say that… First: Did you know that experts are now predicting that rental properties will constitute up to 40% of the overall residential real estate market [...]

By |2018-05-03T21:25:04-07:00May 4th, 2012|Broker-Agent Information, Main category, Marketing, Sales Advisory|1 Comment
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METROLIST NAMES SLUNAKER AS PRESIDENT & CHIEF EXECUTIVE OFFICER

Denver, CO – Metrolist® announced that Kirby Slunaker has been appointed as President and Chief Executive Officer (CEO) effective March 13, 2012. “In Kirby, we have chosen a seasoned business leader to continue our transition as a high quality service-oriented organization serving Colorado Realtors®,” stated James T. Wanzeck, Metrolist Board Chairman.  “Kirby has deep experience in transforming and leading top companies, such as VISA USA, eBags, FedEx, MDC Holdings, and, most recently, Pendum LLC.  With an executive of this caliber, we’re extremely well positioned to take the company to a new level.” Slunaker was chosen as interim Chief Operating Officer (COO) [...]

By |2018-05-03T21:25:05-07:00April 27th, 2012|Broker-Agent Information, Main category, MLS Insights, Press Releases|Comments Off on METROLIST NAMES SLUNAKER AS PRESIDENT & CHIEF EXECUTIVE OFFICER
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Listings MUST include at least one photo, period.

The attached article from Anastasia Wilcott, a frustrated real estate consumer, points out the pain that is created when listings are published without any photos.  I read the attached article on RETechnolgy this week and it inspired me to talk about a big issue that could be remedied very simply: lag time in listing photos.  Every MLS has their own rules about requirements for posting photos. Some require a photo within 24 hours, some are as long as 7 days after the listing is live. The current rules harken back to a time when a photographer was needed to take the shot,  [...]

By |2018-05-03T21:25:05-07:00April 27th, 2012|Broker-Agent Information, Clients, Main category, Marketing, MLS Insights|Comments Off on Listings MUST include at least one photo, period.
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MLS Innovation from DiscoverMLS and iMapp

DiscoverMLS, the company in large part responsible for driving significant innovation in the MLS industry, and iMapp, the company that pioneered the concept of advertising inside the MLS system, are at it again. The two companies have paired up and have announced a new initiative that creates an alternative to the traditional model of purchasing an MLS system separate from a Tax system. Whenever we at WAV Group conduct agent and broker research we hear pleas for better ways for MLSs to integrate all of their core tools to make them easier to work with. This initiative answers one of [...]

By |2018-05-03T21:25:06-07:00April 20th, 2012|Main category|1 Comment
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Where have all of the leads from MLS Consumer Websites gone?

Every time we conduct a survey with agents they tell us how little they know about the number of leads or listing exposure they are receiving from their MLS Consumer Websites. Some agents know the sites exist-some don’t even know that much.  It is pretty much universal that agents are not getting regular reports telling them how valuable their MLS consumer website is to their business.  When asked how interested they would be in getting a lead generation report from their MLS, there is pretty much unanimous interest in receiving this valuable information. In the most recent Member Customer Satisfaction [...]

By |2018-05-03T21:25:07-07:00April 9th, 2012|Broker Technology Research, Broker-Agent Information, Main category, MLS Insights, Reports|4 Comments
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Does the Conflicted and Cynical Consumer even need an agent anymore?

I had a fascinating conversation with a friend of mine who was describing her hellacious experience purchasing and ultimately foreclosing on a home.  Since we, at WAV Group, solidly believe that we do not listen to consumers enough, I thought it would be fun to share her story, word for word, uncut, to help all of us understand what, at least one consumer, is thinking these days.  Sobering words….I hope it inspires every one who reads this to think about ways we can “make it up” to those consumers that we let down… Enjoy….. I don’t know a lot about [...]

By |2018-05-03T21:25:07-07:00April 4th, 2012|Main category, MLS Insights|Comments Off on Does the Conflicted and Cynical Consumer even need an agent anymore?
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