For four years now, WAV Group, leader in customer satisfaction research, has offered the WAV Group Customer Experience Index, a program that provides in-depth local insights, industry-wide anonymous benchmarking and recommendations for improvement.
About a year has gone by since my last article about why great Association Executives are getting fired and the landscape hasn’t improved much so I’m back at it. My observation is that many Association Executive failures don’t start with the CEO. They start with a board that never defined what success actually looks like. Six, twelve, or eighteen months later, everyone is frustrated. The board says the CEO “isn’t the right fit.” The CEO feels blindsided.. Confidence erodes. Staff morale drops. And another talented executive exits the industry wondering what just happened, sometimes after a very expensive lawsuit.
MLS and Public Records data is rich with insights. The problem is it can be very difficult to tap into the perspectives delivered by it. Some MLSs recognize this and are doing something about it. They are taking the powerful combination of active listing data and robust public records and transforming it into localized, actionable reports that help brokerages, teams, individual agents, demonstrate true market expertise and perspective.
Education beyond CE is a great place to start to drive home the value of the Association. With effective, targeted communications, the Association can position itself as a partner in success, segmenting the type of education available by customer segment. For example, a new agent needs to know how to get to their first deal quickly so they can afford to stay in the business. A part-time agent may need to learn how to do enough business to be able to leave their other job and work in real estate full-time
The Huntsville Area Association of REALTORS® (HAAR) is beginning a leadership search at a moment of extraordinary growth for both the organization and the region it serves. HAAR is seeking a progressive, forward-thinking Association Executive who brings fresh ideas, proven leadership experience, and a genuine passion for elevating the value of the REALTOR® community across North Alabama.
I recently had the pleasure of sitting down with Dave Herman, SVP of Product and AI innovation at Realtor.com, to discuss two exciting product launches that are reshaping how buyers explore properties online. If you haven't checked out these features yet, you're missing out on some truly innovative technology.
Intermountain MLS in Boise, Idaho is searching for its next Chief Executive Officer. The ideal candidate is a leader who combines strong relationship-building with a modern technology vision and deep executional capabilities. If you’re passionate about serving brokers and agents, energized by innovation, and ready to lead in one of the fastest-growing markets in the country, then keep reading.
Congrats to Glenn and his family for his transition! We’re excited to see what other ways you are going to contribute to the industry!
While the expansion news is exciting, the working relationship Hive MLS has created is even more newsworthy. Hive’s model allows an Association to get out from under the burden of the daily management of their MLS operation without losing their local identity in the process. By wholesaling services from Hive, Associations maintain the revenues generated from their MLS operations, but leave the day to day management to the MLS leaders at Hive MLS.
Real estate brokerages have always competed on reputation. For decades, word of mouth, Google reviews, and social media have shaped how consumers choose who to trust with their biggest financial transaction. But today, a new powerful influencer is entering that decision-making process — ChatGPT. Today, 59% of consumers said they’ve used at least one AI-powered platform to support their homebuying journey and get information about the real estate market, according to a new study from Veterans United Home Loans.
Many MLSs believe they “own” their data because it’s collected under their rules and compliance structures. But in practice, most MLSs house their data on vendor-controlled servers, governed by vendor-written terms, infrastructure and development priorities.
WAV Group is excited to support our friend and industry colleague Kelly Robinson in her new role as Head of Client Success at Cotality Real Estate Solutions.
