About Marilyn Wilson

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So far Marilyn Wilson has created 624 blog entries.

Time to Deliver Training for Every Customer Segment you Serve

Education beyond CE is a great place to start to drive home the value of the Association. With effective, targeted communications, the Association can position itself as a partner in success, segmenting the type of education available by customer segment. For example, a new agent needs to know how to get to their first deal quickly so they can afford to stay in the business. A part-time agent may need to learn how to do enough business to be able to leave their other job and work in real estate full-time

By |2026-02-10T07:20:42-08:00February 10th, 2026|Associations, MLS|Comments Off on Time to Deliver Training for Every Customer Segment you Serve
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HAAR Launches Search for a Progressive, Relationship-Driven Association Executive

The Huntsville Area Association of REALTORS® (HAAR) is beginning a leadership search at a moment of extraordinary growth for both the organization and the region it serves. HAAR is seeking a progressive, forward-thinking Association Executive who brings fresh ideas, proven leadership experience, and a genuine passion for elevating the value of the REALTOR® community across North Alabama.

By |2026-02-02T07:40:23-08:00February 2nd, 2026|Associations, Recruiting|Comments Off on HAAR Launches Search for a Progressive, Relationship-Driven Association Executive
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Realtor.com Unveils Two Game-Changing Features: Fly Around 360 and Natural Language Search

I recently had the pleasure of sitting down with Dave Herman, SVP of Product and AI innovation at Realtor.com, to discuss two exciting product launches that are reshaping how buyers explore properties online. If you haven't checked out these features yet, you're missing out on some truly innovative technology.

By |2025-11-25T10:56:14-08:00November 25th, 2025|Real Estate Portals, Real Estate Technology, Technology Evaluation|Comments Off on Realtor.com Unveils Two Game-Changing Features: Fly Around 360 and Natural Language Search
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Intermountain MLS Seeks Relationship-Driven, AI-Savvy CEO To Lead Its Next Chapter

Intermountain MLS in Boise, Idaho is searching for its next Chief Executive Officer. The ideal candidate is a leader who combines strong relationship-building with a modern technology vision and deep executional capabilities. If you’re passionate about serving brokers and agents, energized by innovation, and ready to lead in one of the fastest-growing markets in the country, then keep reading.

By |2025-11-20T07:32:47-08:00November 20th, 2025|Announcements, MLS, Recruiting|Comments Off on Intermountain MLS Seeks Relationship-Driven, AI-Savvy CEO To Lead Its Next Chapter
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Industry Veteran Glenn Christoph to Exit IMLS at End of 2025

Congrats to Glenn and his family for his transition! We’re excited to see what other ways you are going to contribute to the industry!

By |2025-11-19T08:51:02-08:00November 19th, 2025|Announcements, MLS|Comments Off on Industry Veteran Glenn Christoph to Exit IMLS at End of 2025
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Hive MLS Continues on the Expansion Trail into the Mountains of North Carolina and dips into Tennessee

While the expansion news is exciting, the working relationship Hive MLS has created is even more newsworthy. Hive’s model allows an Association to get out from under the burden of the daily management of their MLS operation without losing their local identity in the process. By wholesaling services from Hive, Associations maintain the revenues generated from their MLS operations, but leave the day to day management to the MLS leaders at Hive MLS.

By |2025-10-22T21:59:09-07:00October 22nd, 2025|Associations, MLS, Press Releases|Comments Off on Hive MLS Continues on the Expansion Trail into the Mountains of North Carolina and dips into Tennessee
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ChatGPT Is Recommending Brokerages now. Is it Recommending Yours?

Real estate brokerages have always competed on reputation. For decades, word of mouth, Google reviews, and social media have shaped how consumers choose who to trust with their biggest financial transaction. But today, a new powerful influencer is entering that decision-making process — ChatGPT. Today, 59% of consumers said they’ve used at least one AI-powered platform to support their homebuying journey and get information about the real estate market, according to a new study from Veterans United Home Loans. 

By |2025-10-14T09:53:29-07:00October 14th, 2025|Artificial Intelligence, Broker Information, Technology|Comments Off on ChatGPT Is Recommending Brokerages now. Is it Recommending Yours?
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It’s Time for MLSs to Take Back Control of Their Data

Many MLSs believe they “own” their data because it’s collected under their rules and compliance structures. But in practice, most MLSs house their data on vendor-controlled servers, governed by vendor-written terms, infrastructure and development priorities.

By |2025-10-13T13:33:10-07:00October 13th, 2025|MLS, MLS Insights|Comments Off on It’s Time for MLSs to Take Back Control of Their Data
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Industry Veteran Kelly Robinson Joins Cotality as Head of Client Success

WAV Group is excited to support our friend and industry colleague Kelly Robinson in her new role as Head of Client Success at Cotality Real Estate Solutions.

By |2025-09-24T08:22:46-07:00September 24th, 2025|Announcements|Comments Off on Industry Veteran Kelly Robinson Joins Cotality as Head of Client Success
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LeadingRE Taps Storytelling to Boost Brokerage Brands, Recruit Talent, and Showcase Properties

Listings flood online platforms every day, leaving buyers scrolling quickly and often forgetting what they’ve seen. What makes a home and or a brokerage stick in someone’s mind isn’t just the square footage or the list of upgrades. It’s the story.

By |2025-09-16T11:28:26-07:00September 16th, 2025|Broker Information, Marketing|Comments Off on LeadingRE Taps Storytelling to Boost Brokerage Brands, Recruit Talent, and Showcase Properties
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AI bots could be the next must-have member benefit for Realtor associations

Realtor associations across the country are facing sharper questions about their value proposition. Dues are rising, member counts are under pressure, and agents are weighing every dollar against the tangible benefits they receive. Advocacy, education, and networking remain important, but they don’t always feel immediate or indispensable to the average practitioner.

By |2025-09-09T19:57:32-07:00September 9th, 2025|Artificial Intelligence, Associations|Comments Off on AI bots could be the next must-have member benefit for Realtor associations
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Is your MLS a separate corporation in name only?

Many MLSs have transitioned from operating as a Committee of their Shareholder Association to a stand-alone legal entity with their own bylaws, board of directors, and financials. On paper, this move allows MLSs to gain autonomy to function as a nimble, technology company while enabling the Association to focus on what it does best - education, advocacy, professional standards and community development. 

By |2025-08-11T10:42:33-07:00August 11th, 2025|Associations, MLS|Comments Off on Is your MLS a separate corporation in name only?
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