By now, you likely know that the Broker Public Portal and Homesnap have dissolved their joint venture. Much in the way that social media sites should hold true to limiting algorithm advertising and display all of my friend's feeds, the Broker Public Portal will display every listing and are committed to being ad-free.
This week, Zillow announced that Stan Humphries is retiring. He is an economist and the person that some have called the father of the Zestimate. The primary reason we looked at Zillow’s financial history today was in reference to this change in leadership.
One undeniable superpower of the Keller Williams brand is training. Keller Williams GO Network has taken education of their agents to the next level. While Keller Williams is not the only company focused on training, they do happen to be revered by many, to be the leader in education and training in the real estate industry.
In a joint press release, the CALIFORNIA ASSOCIATON OF REALTORS® (C.A.R.) and Rental Beast announced they are partnering up to launch a California statewide rental search site. The plan is for the state to sponsor the program that invites REALTORS®, brokers, and their MLSs to collaborate on delivering the most comprehensive rental search serving consumers across the state, and America.
There is no doubt that entrepreneurs with a successful track record and celebrities with plenty of name recognition have a fast track to successful launches. When companies tie great products with influencer marketing to drive product launches, this is an achievement that normally takes years to accomplish. If you have a product launch in your future, WAV Group would love to discuss the right strategy that will power up your success.
In our efforts to stay connected, we connect to everything and often connect to many things at once. Our efforts to stay connected are notably separating us from the strong bonded connections that we need to succeed. Do you command attention with the people that are important to your success?
From our perspective, the future is homeowners under management. Define that in your business and you are bound to succeed. Every human interaction with homeowners is a sensor that informs the consumer of your commitment to serving them, and the affirmation that they entrust you with the roof over their head.
Years ago, after the acquisition from Brookfield, WAV Group collaborated with a team at Pacific Union to take a historical snapshot of the brand from the eyes of the consumer and the agent. We identified that the local, boutique essence of the Pacific Union brand had been eroded over time by efforts to grow through recruiting anyone and everyone.
Even after making the conversion from a third party portal to a brokerage website, Zillow continues to innovate on features that the consumer enjoys. In a recent press release, Zillow announced that consumers will be able to remove listings from their search results that they are not interested in.
Are you following any of the Buyer Commission lawsuits? MLSs that require a listing broker to provide a blanket, unilateral offer of compensation to buyer brokers in order to submit a listing to the MLS is likely to be rendered obsolete. Imagining a future of the MLS without the offer of compensation, should be the top issue discussed in MLS board rooms today.
Carl DeMusz, CEO of MLS Now, released an announcement surrounding their newest addition to the multiple listing services team. Anne M. Petit has joined MLS Now as their Vice President of Quality Assurance.
In a joint press release today, Milestones and InstaMortgage announced that InstaMortgage will be the first mortgage company to launch Milestones Homeownership Hubs to consumers. Like real estate brokers and agents, loan officers are challenged to remain engaged with their clients after the closing.
