WAV Group was quoted in an article written by Patrick Sisson of Bisnow, a national business publication with regional offices in major cities across the nation is recognizing the “rampant hype around NFTs, fueled….cryptocurrency billionaires.”
We are in a unique period of time in business. WAV Group has been spending a lot of time in Web3 and it is a steep learning curve. What is clear to me when meeting with senior executives in marketing and communications projects for NFT drops, is that most seasoned execs are clueless about this new genre of marketing.
Very little is happening in the Web3 space in the real estate industry today, but brands and companies outside of our industry are investing and learning. WAV Group believes that our clients need to learn this space. The biggest trend in NFTs right now is collaborations. We are looking for opportunities for our real estate brand clients to collaborate.
If you did not catch this release yesterday - it's worth a look if you are a broker, title company, or mortgage company. MooveGuru is one numerous companies who are developing services for homeownership that are provided by brokers, title companies, and mortgage companies to consumers.
WAV Group has been entrenched in researching the NFT eco-system and has already initiated its first NFT project set to launch in Q1 2022. NFTs are tokens that allow you to own digital assets. In this example I am going to be talking about digital art NFTs that are owned on the blockchain. One of the most famous of all NFT projects is arguably Bored Ape Yacht Club
When real estate first encountered virtual currencies and blockchain, the immediate discussion turned to something like an immutable ledger and the disruption of the title industry - that is not happening anytime soon unless title companies adopt the technology and disrupt themselves. What is happening now - and happening in a big way ($27 Billion) - is virtual real estate in a space called the Metaverse; it is currently in its infancy.
In a recent press release issued by CEO Stuart White, Realtracs announced their ambition to expand their services. WAV Group reached out to learn a bit more about the tactics that they plan to deploy.
Side, Inc. is expanding to 17 states this year - much of it is underway. WAV Group met with Side to understand more about their go to market strategy and understand how they operate in the markets they enter.
When Zillow Group® announced the acquisition of ShowingTime®, the industry began kicking up dust the same way they did after the DotLoop® deal.
This summer, the Broker Resource Network (BRN) asked us if we would be interested in writing a report about an alarming trend related to days on market. They are inviting an industry to have a conversation about this issue. As an industry, it is important for agents to gain access to information and training about the value of the MLS.
The National Association of Realtors' Second Century Ventures counts among its 10 companies for the 2022 REACH Canada program Rental Beast, the technology company that built rental tools and data for real estate agents with the vision that the hot rental market of today was inevitable.
Chicago-based Leading Real Estate Companies of the World® (LeadingRE) recently promoted Jeff Kennedy to Vice President, Sales/Partnerships.
