About Victor Lund

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So far Victor Lund has created 1295 blog entries.

MOVE and AOL Part Ways

This is probably snooze news, but the agreement between realtor.com and AOL that powers http://realestate.aol.com is going by the wayside. The two companies terminated their agreement mutually. Zillow jumped in and will not get that traffic - so if you publish your listings to Zillow today, they will also appear on realestate.aol.com. Here are the details that were just circulated to the media. When will this agreement end? ·         December 18, 2013 @8 am PST Why is this relationship ending? ·         AOL and Move have mutually decided to discontinue our relationship. In 2014, Move will be focused on connecting more directly with [...]

By |2017-12-27T12:56:09-08:00December 16th, 2013|Main category|1 Comment
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Some Brokers Really Suck

LoserWAV Group is blessed to work with some excellent brokers. We have never worked for an agent unless it was through their broker. Regardless, we try to keep the agent in clear perspective because agent retention and recruiting are the mantra of the best brokerages in America. Yesterday, I ran across the path of a brokerage that really sucks. Here is the story. A young family with three children struggled with a stay at home mom who nurtured each babe through adolescence and into first grade. The mother was raised a dancer and supplemented her sanity and the family income [...]

By |2018-05-03T21:24:22-07:00December 16th, 2013|Broker-Agent Information, Main category|Comments Off on Some Brokers Really Suck
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How Great Companies React To Feedback

AgentMatch from realtor.com  was a solution that was tested in two real estate markets – Boulder, CO and Las Vegas, TX. The pilot program was developed as a service to connect consumers with agents based on performance, interests and recommendation data. Putting aside the debate about the strengths or weaknesses of this form of rating an agent, there is plenty to learn from how it was rolled out, how feedback was generated, and how the company reacted to the feedback. Pre-roll Out Decisions With any new service, the first question should be opt-in or opt-out. WAV Group has always recommended [...]

By |2018-05-03T21:24:22-07:00December 13th, 2013|Broker-Agent Information, Main category, MLS Insights|Comments Off on How Great Companies React To Feedback
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Top 5 Broker Website Trends for 2014

There is a significant gap in the depth of information found on listing portals vs. broker websites today. Aside from marketing acumen and marketing investment, the quality of the experience is simply better on many portal sites. A few years ago, portals dominated brokerages with map search. As brokers got a handle on that, portals evolved with the single, Googlesque search bar. Most good broker sites have gotten a handle on that now too. But the bar continues to move in new directions. The biggest gap seems to be the information contained on the listing detail page. I had a [...]

By |2018-05-03T21:24:22-07:00December 11th, 2013|Broker Technology Research, Main category, MLS Insights|1 Comment
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Support MLS Domains Association

WAV Group would like to share an update that was released today from the MLS Domains Association. If you are not familiar with the initiative, it is a collaboration of companies that seek to buy the domain extension of DotMLS. ICANN, which is the international group that determines domain extensions is in the business of licensing domains to legitimate parties. Determining what a Legitimate Party is can be quite a cumbersome (and expensive) task. .Com, .Biz, .Gov, and all of the county domains like.CA.IT and the like have already been issued. ICANN became widely known when they issued.XXX. ICANN is [...]

By |2018-05-03T21:24:23-07:00December 10th, 2013|Main category, MLS Insights, Press Releases, Strategic Planning|2 Comments
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Brokers Losing Agent SEO Battle to Portals

Years ago, when consumers searched for keywords like City Name + Real Estate, an actual real estate broker would appear in the search results. Those days are long gone for most cities in America. Unless a broker has invested richly in the goal to appear on page one, Zillow, Trulia, Realtor.com, and Homes.com dominate. With the advent of mobile search and the consumer awareness of long tail search, the goal of SEO strategies by portals expanded to include property address. Again, four or five years ago, if you searched for a property by address, and that property was for sale, [...]

By |2024-01-05T21:02:41-08:00December 4th, 2013|Broker Technology Research, Broker-Agent Information, Main category, SEO|1 Comment
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Fear of Agent Ratings

The real estate industry seems to want to avoid judgments and ratings of any and all kinds. It may be for good reason, or it may be for fear. The reality is that agents resist ratings for fear and reason. Most people react to change with emotion and justify that emotion with logic. Fear According to the source of all knowledge, Wikipedia, fear is an emotion induced by a perceived threat that causes entities to quickly pull far away from it and usually hide. It is a basic survival mechanism occurring in response to a specific stimulus, such as pain [...]

By |2018-05-03T21:24:23-07:00November 25th, 2013|Broker-Agent Information, Main category, Technology Evaluation|8 Comments
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SEM and VTs

SEM and VTs, sounds a little more than conspicuous. It's code for using some Internet strategies to do a little more with online marketing. There is a gaping area of unexploited territory available to cleaver brokers who understand how to leverage unbranded virtual tours in real estate. As WAV Group has discussed before, the unbranded virtual tour allows a broker to publish a Virtual Tour to other broker and agent websites. If done correctly, that virtual tour provides a link back to the broker’s website. It is not a link that the consumer sees or can even touch, but search [...]

By |2018-05-03T21:24:24-07:00November 25th, 2013|Broker Technology Research, Broker-Agent Information, Main category|2 Comments
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Top 5 Articles of the Week

How to Lose a Listing My neighbors really like their original real estate agent, Agent One. They wanted to work with her again. But they tell me that they probably won't choose her to list their home. This is pretty catastrophic for her, whether she knows it or not, because repeat and referral business is a real estate agent's bread and butter. 4 NAR ® Member Benefits You Should Be Using The REALTOR® Benefits Program brings members of NAR discounts and special offers on real estate products and services. The value of the Program isn't just the financial savings; it [...]

By |2018-05-03T21:24:24-07:00November 22nd, 2013|Broker-Agent Information, Main category, MLS Insights, Strategic Planning, Technology Evaluation|Comments Off on Top 5 Articles of the Week
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LeadRouter Gets Much Better

LeadRouter is the solution that is used by the REALOGY firms to manage the hundreds of thousands of leads generated by the franchises and the franchisees across the world. It is arguably the most commonly used lead management solution on the planet. Today, it just got better for the agent and for the consumer. In Thursday’s version release, LeadRouter has taken steps to allow agents to immediately contact the consumer by phone when the lead comes in, and the record of that contact record is automatically published in LeadRouther. It is simple, elegant, better. If you are not a LeadRouter [...]

By |2016-06-30T05:25:24-07:00November 20th, 2013|Broker Technology Research, Broker-Agent Information, Main category, Technology Evaluation|3 Comments
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Top 5 Articles of the Week

Broker Webinar: Convert More Buyers with the Next Generation of School Content Did you know only 3% of homebuyers compromised on the quality of schools during their home selection process last year (according to the National Association of REALTORS®)? This webinar will teach you about incorporating the newest in school-based search into a web and mobile experience that meets the needs of today's buyers. Learn how you can use School Attendance Zones and advanced School Profiles on your site to help users find matching homes. Brokers will also discover how to arm agents with better decision support tools to add [...]

By |2018-05-03T21:24:24-07:00November 8th, 2013|Main category|Comments Off on Top 5 Articles of the Week
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Why are MLSs surprised?

WAV Group has been purposefully quiet during the storm of enlightenment whereby the industry pundits that recognize the role of the real estate broker in our industry.  In truth, the leading MLSs in America are perfectly cognizant of the role and needs of brokers in real estate. Frankly, many of The Realty Alliance brokers own MLSs or are standing members of the Board of Directors. Even in the absence of having a broker-owned MLS or having broker led governance in your MLS, there is plenty that you can do that involves the broker in your MLS strategic planning. Every WAV [...]

By |2018-05-03T21:24:24-07:00November 5th, 2013|Broker Technology Research, Broker-Agent Information, MLS Insights, Our Company, Our Services|Comments Off on Why are MLSs surprised?
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