Victor Lund, Author at WAV Group Consulting

A new tenor to integrated solutions for brokerage

I was in Seattle a few weeks ago visiting a broker when I encountered the Trulia team in the airport heading over to Market Leader. During the entire flight home my head spun with ideas about how these two companies would blend their talents to serve consumers and the real estate community better. We have clients who leverage these companies to their fullest, and others who don't. It has never been the providence of a consultant to champion one strategy over another. Helping others execute the strategy that is right for their business to maximize their opportunity is our charge. [...]

By Victor Lund|2018-05-03T21:24:32-07:00June 25th, 2013|Broker Technology Research, Broker-Agent Information, Main category, Marketing|Comments Off

The War That Few Are Watching

There is a War being waged between the leading portals today. They are fighting with all of their might to be leaders in consumer website traffic. Today, Zillow is in the lead with Realtor.com on their heals and Trulia not far behind. Homes.com is pacing with the pack too, and perhaps showed just how strong they are by climbing the rankings at a remarkable pace in 2012. In an announcement released yesterday, Move proclaimed victory at retaining their relationship with MSN.com, the portal operated by Microsoft. I tried to get information about the battle, but limited facts were made available. [...]

By Victor Lund|2018-05-03T21:24:33-07:00June 19th, 2013|Main category, Marketing, Strategic Planning|4 Comments

More MLSs launch FIND search from MOVE

Move spread the news this morning that MRED (Chicago) MLS PIN (Boston and most of Mass) and SFAR (San Francisco) have all entered into agreements to offer the FIND product. If you are not familiar with FIND, it is a product that was the early candidate for the National Association of REALTOR's Property Library. It ties all of the active listing data on Realtor.com to a suite of extensive property attributes ranging from demographic data to flood maps to airplane fly over zones and noise. The Find products sits at the top of the page when the agent is logged [...]

By Victor Lund|2018-05-03T21:24:33-07:00June 17th, 2013|Broker-Agent Information, Main category, MLS Insights|Comments Off

Share This Listing
Share This Listing

Main category, Marketing, Technology Evaluation

Share This Listing

WAV Group has gained the support of The Realty Alliance and The Leading Real Estate Companies of the world to revisit our Broker Website Effectiveness study performed in 2008. A lot has changed over the past 5 years, but much has remained the same. Our report will be published at the end of the month in advance of the Inman conference in San Francisco. As the MLS Issues and Policy Committee continues to debate a rule structure for Social Media, Here is an early insight that may forward the shape of what the rule is trying to solve for. Social [...]

By Victor Lund|2018-05-03T21:24:35-07:00June 10th, 2013|Main category, Marketing, Technology Evaluation|Comments Off

The Future of Anything
Gallery
The Future of Anything

Broker Technology Research, Broker-Agent Information, How to Make Strategic Planning Really Work in your MLS, Main category, MLS Insights, Strategic Planning, Suveys and Research, Technology Evaluation

The Future of Anything

I would attribute the series of postures on The Future of the MLS to Saul Klein. He may not have been the first to coin the phrase, but he has embraced it and made it his own. It is with due respect that we leave that posturing behind and set forth on a new journey. Our industry is at an inflection point, and my fear is that we are too blinded by current affairs to look beyond the steps in front of us. This morning, I encountered a quote from Antoine de Saint Exupery, a French writer, poet, and aviator [...]

By Victor Lund|2018-05-03T21:24:35-07:00May 30th, 2013|Broker Technology Research, Broker-Agent Information, How to Make Strategic Planning Really Work in your MLS, Main category, MLS Insights, Strategic Planning, Suveys and Research, Technology Evaluation|Comments Off

Welcome Back Mr Foley

What do you do when your $6B company (Fidelity) has an extra $1.5B in cash languishing in your bank accounts? You buy back a company (LPS) that you spun out and you start all over again. If you ever doubted the value of providing software and data services to the financial industry, Mr. Foley just answered it. He is now officially back in the MLS business…. Almost. Deal is not quite done. But wait, there is more. Foley is a self made Billionaire who may perhaps be best known for his personal investing in the wine industry – having purchased [...]

By Victor Lund|2018-05-03T21:24:35-07:00May 29th, 2013|Main category, MLS Insights|Comments Off

The MLS Battleground

The National Association of REALTORS® Midyear Legislative meetings may have reached a tipping point on the role of the MLS in real estate. To be sure, it is the battleground of our industry where brokers and associations struggle for power within the oversight of the Department of Justice. Competing MLS entities develop their operating philosophy that draws the boundaries of how everyone coexists without behaving like a monopoly. To be sure, the MLS is a common use term that takes on a lot of different definitions. Here are the top 5 governance models that define the operating philosophy. Association Owned, [...]

By Victor Lund|2018-05-03T21:24:35-07:00May 28th, 2013|Broker Technology Research, How to Make Strategic Planning Really Work in your MLS, Main category, MLS Insights|Comments Off

Your Elected Friend
Your Elected Friend

Clients, How to Make Strategic Planning Really Work in your MLS, Main category, MLS Insights, Our Company, Strategic Planning

Your Elected Friend

MLS and Association leadership brings forth an unusual ‘changing of friends’ on an annual basis. It is in the spring of each year that we begin to see these friendships take hold as CEOs arrive at NAR Midyear with their new Board Chairman in tow. It is all part of an important synthesis that takes place in our industry – one that often goes unappreciated. For five or more weeks each year, CEOs are on the road with their Chairman, building a friendship that is pivotal to a successful year, and in some cases, lasting a lifetime. WAV Group strategic [...]

By Victor Lund|2018-05-03T21:24:36-07:00May 13th, 2013|Clients, How to Make Strategic Planning Really Work in your MLS, Main category, MLS Insights, Our Company, Strategic Planning|Comments Off

LoopNet chases dotloop into Court

LoopNet and dotloop are to appear in Los Angles court on Monday, July 22ed to settle their differences around the use of the word Loop. LoopNet has a registered trademark and claims that they are the sole user and owner of trademarks containing the term Loop. In the answer to the complaint, dotloop admits that the company was founded as MLS Contracts in 2008 and that its name was changed to dotloop in 2009. The company filed for a trademark registration for dotloop in September 2011, an action that LoopNet claims they opposed at that time. Registered trademarks are managed [...]

By Victor Lund|2018-05-03T21:24:36-07:00May 13th, 2013|Broker-Agent Information, Main category, MLS Insights|1 Comment

Contact Sync

Over the past few years, we have seen a shift in professional technology solutions for real estate that has been mostly characterized by “the move to mobile.” Generally speaking, applications that do not work on mobile devices, either using a mobile browser or using a mobile app, are being cast aside. But there are secondary realities about the shift that many software companies seem to have neglected, namely, contact record sync. Everyone who has a mobile device understands that contact records that are created on any device need to be synchronized across all devices. Having some contacts in one location [...]

By Victor Lund|2018-05-03T21:24:36-07:00May 9th, 2013|Broker Technology Research, Main category, Technology Evaluation|7 Comments

HAR.com Keeps on Rolling
HAR.com Keeps on Rolling

Broker-Agent Information, Main category

HAR.com Keeps on Rolling

The Houston Association of REALTORS (HAR) hit a significant milestone this month. They supported their brokers and agents in eclipsing the mark of 1 million transactions representing $190 Billion in real estate sales. I really appreciate the way HAR keeps track of everything, with clear focus on where they started and the progress that they have made on behalf of their members over time. WAV Group partner, Victor Lund discussed this success with Houston Board Chairman, Danny Frank. To begin with, Danny Frank is one of the most genuine, humble, and sincere leaders of any large real estate organization that [...]

By Victor Lund|2018-05-03T21:24:37-07:00May 8th, 2013|Broker-Agent Information, Main category|1 Comment

Trulia buys Marketleader

In a release today, Trulia announced that they are buying Marketleader. As a result, Trulia has taken ownership of a brokerage. That means that they can compete with other online brokerages like Redfin, ZipRealty, Sawbuck, Movoto, and others. However, I do not think that is their strategy. There is a persistant paradigm emerging in the portal business whereby these companies combine the portal with technology products and services offered to agents and brokers. Operating a portal that relies on ad spending alone does not seem to be sustainable for the type of growth and stable recurring revenue for investors. Advertising has, and always will be [...]

By Victor Lund|2018-05-03T21:24:37-07:00May 8th, 2013|Main category|3 Comments

About Victor Lund